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Dr Irene Garnelo Gómez

Visiting Research Fellow

Iqs 2025 garnelo irene 004 sq

Specialisms

  • Sustainable behaviour, 
  • Pro-social behaviour, 
  • Social marketing, 
  • CSR, 
  • Corporate reputation

Dr Irene Garnelo Gómez is an Assistant Professor in Marketing and Sustainability at IQS School of Management, Universitat Ramon Llull (Spain), and a Visiting Research Fellow at Henley Business School. Her work focuses on better understanding the psychological processes that shape responsible and sustainable behaviours.

Irene is an Assistant Professor in Marketing and Sustainability and Co-Coordinator of the Master’s Degree in International Marketing in a Digital Environment at IQS School of Management, Universitat Ramon Llull (Spain). She is also a Visiting Research Fellow at Henley Business School, where she completed her PhD and worked for more than 7 years as a Lecturer and Programme Director for the BSc in Business and Management (Marketing and Foundation). Her research interests include pro-social and sustainable behaviour, social marketing and corporate social responsibility. As a Visiting Research Fellow, she collaborates with several academics at Henley to further investigate these areas, in particular looking at the psychological mechanisms that influence responsible practices (by both consumers and organisations). She has published her work in reputable journals such as the European Journal of Marketing and Nonprofit and Voluntary Sector Quarterly.