Dr Norbert Morawetz
Associate Professor in Entrepreneurship
Undergraduate Programme Director for Entrepreneurship
Specialisms
- Technology Entrepreneurship,
- Psychometrics,
- Team Analytics,
- Online Education,
- Economics of Creative Industries
Location
Norbert is an Associate Professor in Entrepreneurship at Henley Business School and is a creative business academic and digital entrepreneur.
Prior to joining Henley Business School, Norbert built up and ran the largest entrepreneurship programme in the UK at the University of Hertfordshire, for which he received the National Enterprise Educator Award from the UK Higher Education Academy.
He is the founder of Wayra-backed web startup Potential.ly, where he fuses psychology and technology to help companies understand their talent better and improve team performance. He previously managed a digital video production company, and founded the collaboration technology company Cuppla.
Norbert holds an MA in Business Administration and Economics from the Karl Franzens University Austria with distinction and a PhD in Economics from the University of Hertfordshire.
His research focuses on technology entrepreneurship, psychometrics, team analytics, online education and economics of creative industries, especially the film industry.
As an Associate Professor in Entrepreneurship, Norbert teaches at all levels and looks after the BA Entrepreneurship as Undergraduate Programme Director for Entrepreneurship.
Leading in the Digital Organisation
The aim of this module is to explore the role of leadership and frontiers in leadership practice in a pervasive digital environment. The module builds awareness of key digital technologies...
Leading in the Digital Organisation
In this module learners will explore the role of leadership in a digital environment. They will build their awareness of key digital technologies and discuss the impact on managerial practices...
Entrepreneurial Management for Creative Artists
This module introduces students to a range of entrepreneurial management concepts applied to the specific context of creative industries. It provides an overview of key economics shaping creative industries, as...
Applied Entrepreneurship
This module is for students who want to develop a venture idea into a real, operating business. Students develop their own business idea in real time, learning as they experience...
Practice of Entrepreneurship
This is a dynamic and experiential module aiming to give students a strong understanding of key dilemmas likely to be faced by first time entrepreneurs. ...
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Specialisms
- Technology Entrepreneurship
- Psychometrics
- Team Analytics
- Online Education
- Economics of Creative Industries