Skip to main content

Dr Norbert Morawetz

Associate Professor in Entrepreneurship

Undergraduate Programme Director for Entrepreneurship

Norbert Morawetz005 75edwqcke

Specialisms

  • Technology Entrepreneurship, 
  • Psychometrics, 
  • Team Analytics, 
  • Online Education, 
  • Economics of Creative Industries

Location

Edith Morley building room 268, Whiteknights campus

Dr Norbert Morawetz is an Associate Professor in Entrepreneurship at Henley Business School and is a creative business academic and digital entrepreneur.

Prior to joining Henley Business School, Norbert built up and ran the largest entrepreneurship programme in the UK at the University of Hertfordshire, for which he received the National Enterprise Educator Award from the UK Higher Education Academy.

He is the founder of Wayra-backed web startup Potential.ly, where he fuses psychology and technology to help companies understand their talent better and improve team performance. He previously managed a digital video production company, and founded the collaboration technology company Cuppla.

Norbert holds an MA in Business Administration and Economics from the Karl Franzens University Austria with distinction and a PhD in Economics from the University of Hertfordshire.

His research focuses on technology entrepreneurship, psychometrics, team analytics, online education and economics of creative industries, especially the film industry.

As an Associate Professor in Entrepreneurship, Norbert teaches at all levels and looks after the BA Entrepreneurship as Undergraduate Programme Director for Entrepreneurship.

Reference: Godley, A. , Morawetz, N. and Soga, L. (2021) The complementarity perspective to the entrepreneurial ecosystem taxonomy. Small Business Economics, 56 (2). pp. 723-738. ISSN 0921-898X doi: https://doi.org/10.1007/s11187-019-00197-y
Henley faculty authors:
Professor Andrew Godley - Dr Norbert Morawetz - Dr Lebene Soga

Leading in the Digital Organisation

The aim of this module is to explore the role of leadership and frontiers in leadership practice in a pervasive digital environment. The module builds awareness of key digital technologies...

Module code: MQM2LDO

Leading in the Digital Organisation

In this module learners will explore the role of leadership in a digital environment. They will build their awareness of key digital technologies and discuss the impact on managerial practices...

Module code: MMM140

Entrepreneurial Management for Creative Artists

This module introduces students to a range of entrepreneurial management concepts applied to the specific context of creative industries. It provides an overview of key economics shaping creative industries, as...

Module code: MMM110

Applied Entrepreneurship

This module is for students who want to develop a venture idea into a real, operating business. Students develop their own business idea in real time, learning as they experience...

Module code: MM360

Practice of Entrepreneurship

This is a dynamic and experiential module aiming to give students a strong understanding of key dilemmas likely to be faced by first time entrepreneurs. ...

Module code: MM270

Most recent news & media

Applied Entrepreneurship students seek support for start-ups

Applied Entrepreneurship students seek support for start-ups

  • Henley news
26 March 2021

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. You can read more about what cookies we use here. If you do not wish to accept cookies from this site please either disable cookies or refrain from using the site.