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Dr Shobhit Kakaria

Lecturer in Marketing

Specialisms

  • Consumer Behaviour, 
  • Electronic Commerce, 
  • Consumer Neuroscience, 
  • Experimental Research, 
  • Technology- assisted realities

Location

Room 235 Henley Whiteknights Campus

Dr. Shobhit Kakaria is a Lecturer in Marketing at Digitalisation, Marketing and Entrepreneurship department of the Henley Business School. His research interests are in consumer behaviour, neuromarketing, and immersive technologies.


His current research revolves around exploring consumer (sub-)conscious decision making and their engagement with the virtual environments. His work has appeared in various peer-reviewed journals (Psychology & Marketing, International Journal of Information Management, Journal of Business Research etc.) and presented his work in several reputable conferences such as Association of Consumer Research, Human- Computer Interaction, and AEMARK. Before joining Henley Business School, Shobhit was a Postdoctoral Researcher at Prague University of Economics and Business and an Early-stage Researcher in the MSCA H2020 Project RHUMBO. He earned his PhD from the University of Valencia in Spain. He also holds MSc in Cognitive Science and BA in Economics.
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