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Dr Yin Leng Tan

Associate Professor of Digital Futures

Programme Area Director for Informatics MSc Programmes
Programme Director for MSc Information Management & Digital Business

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  • Digital and Service Innovation, 
  • Digital Business and Platform Ecosystems, 
  • Business Intelligence, 
  • Services, 
  • Consulting, 
  • Technology, 
  • Knowledge Intensive Sector


G23, HBS, Whiteknights campus

Yin-Leng Tan (BBA, MSc, PhD, FBCS, FHEA) joined the Henley Business School as Lecturer in Business Informatics in 2011. She received a PhD in Informatics from University of Manchester in 2010. Previously, she held a Lectureship in Business Software Development at School of Engineering, University of Greenwich, and a Teaching Fellowship for the BSc Information Technology Management for Business (ITMB) at Manchester Business School. She was also a Research Associate for the School of Informatics at the University of Manchester between 2001 and 2005.

Yin Leng has taught courses on E-business Innovation and Evolution, Business Application Design and Development, People and Organisation, and Integrative Team Project at Undergraduate levels and also Information Systems and Internet Strategy in MBA levels. Currently, she convenes and teaches three MSc taught modules - Business Domain and Requirements Analysis, Business Intelligence and Data Mining, and Digital Innovation.

Her research areas are in service science and service innovation, digital business and platform ecosystems. She is particular interested in the emerging service science concepts and its application in the information service systems design. Yin Leng was actively involved in the SSMEnetUK ( in organising and co-ordinating network activities and events between 2008 and 2013. With colleagues at Manchester Business School, she has co-edited “Case studies in service innovation,” published by Springer, and of the proceedings of various conferences in this area.

Reference: Pathak, B., Ashok, M. and Tan, Y. L. (2021) Value co-creation in the B2B context: a conceptual framework and its implications. The Service Industries Journal. ISSN 1743-9507 (In Press)
Reference: Pathak, B., Ashok, M. and Tan, Y. L. (2020) Value co-destruction: exploring the role of actors' opportunism in the B2B context. International Journal of Information Management, 52. 102093. ISSN 0268-4012 doi:
Reference: Tan, Y. L. , Nakata, K. and Paul, D. (2018) Aligning IS Masters programs with industry. Journal of Information Systems Education, 29 (3). pp. 169-182. ISSN 1055-3096
Reference: Tan, Y. L. , Nakata, K. and Debra, P. (2016) Aligning IS programs with industry: linking business analysis curricula design with the professional body. In: 22nd Americas Conference on Information Systems, August 11-14, 2016, San Diego, USA.
Reference: Paul, D. and Tan, Y. L. (2015) An investigation of the role of business analysts in IS development. In: 23rd European Conference on Information Systems, 26-29 May, 2015, Munich, Germany.
Reference: Tan, Y. L. , Nair, R. and Macaulay, L. (2013) Collaboration model for SSMEnetUK: a service science perspective. In: Americas Conference on Information Systems (AMCIS 2013), August 15-17, 2013., Chicago, USA.
Reference: Tan, Y. L. and Macaulay, L. A. (2011) The impact of Group Intelligence software on enquiry-based learning. The International Journal of Learning, 6 (1). pp. 84-102. ISSN 1447-9494 doi:
Reference: Tan, Y. L. and Macaulay, L. A. (2011) Factors affecting regional SMEs progression to Digital Business Ecosystems. In: 17th Americas Conference on Information Systems (AMCIS 2011), 4-7 August, 2011, Detroit, USA.
Reference: Tan, Y. L. and Macaulay, L. A. (2009) Small business collaboration through electronic marketplace. In: Electronic Business: Concepts, Methodologies, Tools, and Applications. IGI Global, pp. 992-1001. ISBN 9781605660561 doi:
Reference: Tan, Y. L. and Macaulay, L. A. (2007) Adoption of ICT among small business: vision vs. reality. International Journal of Electronic Business (IJEB), 5 (2). pp. 188-203. ISSN 1741-5063 doi:

Digital innovation and professional practice

This module explores how existing and cutting-edge technologies can provide innovative digital business solutions. It involves the understanding of digital technology principles, values-based innovation, digital business ecosystems and platform ecosystems...

Module code: MQM1DIN

Programme Director for MSc Information Management and Digital Business

Module convenor:

  • Digital Innovation
  • Business Intelligence and Data Mining
  • Business Domain and Requirements Analysis

Other courses taught:

  • MBA Strategic Information Management

External Examiner, School of Computer Science, University of Manchester, UK

External Examiner, Business School, University of Bedfordshire, UK

Project Supervisor/Consultant, Global MBA, Alliance Manchester Business School, University of Manchester, UK

Dr Debra Paul, Defining the Role of the Business Analyst: The Business Analysis Service Framework. (Awarded in 2018)

Dr Buddhi Pathak, An Investigation into Factors Affecting Value Co-creation between Businesses (Awarded in 2019)