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Keith Heron

Associate Professor

Programme Director for MSc Entrepreneurship and Management
Programme Area Director Postgraduate Business and Management Courses

Keith Heron003 75edwqcke


  • Entrepreneurship, 
  • Startup Business, 
  • Business Growth


Edith Morley building room 269, Whiteknights campus

Keith Heron is an Associate Professor and the Programme Director for the MSc Entrepreneurship programmes at Henley Business School.

Keith works with early stage entrepreneurs and guides Masters students in the process of helping entrepreneurs to gain market credibility. He is the module convener for MSc Entrepreneurship and Venture Start-Up and MSc Entrepreneurship, with a focus on enabling students to experience what it feels like to be in the early stages of entrepreneurship and helping students gain empathy through close association with and observation of entrepreneurs and their practices, with an annual study visit a key part of these practice opportunities.

Keith moved from the world of business into management education following completion of his MBA at Henley in 2000. He spent five years in Queensland from 2003, where he widened his experience in government SME programmes and university entrepreneurship module design.

Upon return to the UK, Keith was recruited by Dragons' Den's Peter Jones to create the Pathfinder course for the National Enterprise Academy (NEA), which is now under Peter Jones' oversight. Keith is an active mentor to several young entrepreneurs, some from the NEA Pathfinder. His business life included working in the industrial goods sales division of Kimberly-Clark, as an export manager for a family SME and leading his own startup in 1989-2000.

Reference: Godley, A. and Heron, K. (2019) A theoretical exploration of consumer engineering: implicit contracts and market making. In: Logemann, J., Cross, G. and Köhler, I. (eds.) Consumer Engineering, 1920s-1970s. Worlds of Consumption. Palgrave Macmillan, pp. 63-75. doi:
Reference: Belitski, M. and Heron, K. (2017) Expanding entrepreneurship education ecosystems. Journal of Management Development, 36 (2). pp. 163-177. ISSN 0262-1711 doi:

Applied Challenge

The module provides intensive experiential learning in an international context. This is an opportunity for students group visits a particular country and particular business communities to explore business development issues...

Module code: MMM52ENT

New Venture Start-Up

Students will develop their own new business idea in real time, experiencing the realities of entrepreneurship and business start-up as they progress through the module. They will study the underpinning...

Module code: MMM123

Entrepreneurship Project

This module will enable you to develop your entrepreneurial capacity and your understanding of the start-up process through an immersive, team-based learning experience, culminating in a consultancy to help entrepreneurial...

Module code: MMM075

Entrepreneurial Project

New venture start-up involves more than generating a creative idea…it involves starting-up or taking action. In this module we expect a student to have done something to test out their...

Module code: MM302