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Professor Mark Casson

Professor of Economics

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Specialisms

  • International Business, 
  • Entrepreneurship, 
  • Business History, 
  • Economic History, 
  • Medieval History

Location

Room 313, Whiteknights campus

Mark Casson is an Economist who teaches and researches at the interface of entrepreneurship, international business and economic history.

Prof Casson uses formal economic models and econometric techniques to research issues that are usually investigated using more qualitative and discursive methods.

Teaching Experience (Courses)

  • The Economics of International Business
  • Globalisation and the History of Western Capitalism


Current Professional roles

  • Fellow of the British Academy, Academy of International Business and the Royal Society of Arts
  • Freeman of the City of London
  • Consulting editor of the Journal of World Business
  • Subject expert on the Scientific Committee of the Chartered Association of Business Schools
  • Member of the UK rail industry's Passenger Demand Forecasting Council.

Past contributions

  • Advisor and consultant to the UK Department of Trade and Industry 1999-2009,
  • World Bank consultant

Reference: Godley, A. C. and Casson, M. C. (2015) 'Doctor, Doctor...' entrepreneurial diagnosis and market making. Journal of Institutional Economics, 11 (3). pp. 601-621. ISSN 1744-1374 doi: https://doi.org/10.1017/S1744137414000162
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. , Hutzschenreuter, T., Kleindienst, I., Groene, F. and Verbeke, A. (2014) Corporate strategic responses to foreign entry: insights from prospect theory. Multinational Business Review, 22 (3). pp. 294-323. ISSN 1525-383X doi: https://doi.org/10.1108/MBR-06-2014-0026
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Godley, A. (2013) Revisiting the emergence of the modern business enterprise: entrepreneurship and the singer global distribution system. In: Casson, M. and Casson, C. (eds.) History of entrepreneurship: innovation and risk-taking, 1200–2000. International library of entrepreneurship, 2 (29). Edward Elgar, Cheltenham. ISBN 9781781955239
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. , Shaw-Taylor, L., Satchell, A. E. M. and Wrigley, E. A. (2013) Railways and population growth: Northamptonshire and Rutland, 1801-91. In: Casson, M. and Hashimzade, N. (eds.) Large databases in economic history: research methods and case studies. Routledge Explorations in Economic History. Routledge, Abingdon. ISBN 9780415820684
Henley faculty authors:
Professor Mark Casson
Reference: Yates, M. , Campbell, A. and Casson, M. (2013) Local property values in fourteenth and fifteenth-century England. In: Casson, M. and Hashimzade, N. (eds.) Large databases in economic history: research methods and case studies. Routledge Explorations in Economic History. Routledge, Abingdon. ISBN 9780415820684
Henley faculty authors:
Professor Mark Casson
Reference: Casson, C., Hashimzade, N. and Casson, M. (2013) Long run price dynamics: the measurement of substitutability between commodities. In: Casson, M. and Hashimzade, N. (eds.) Large databases in economic history: research methods and case studies. Routledge explorations in economic history. Routledge, Abingdon. ISBN 9780415820684
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2013) Economic analysis of international supply chains: an internalization perspective. Journal of Supply Chain Managment, 49 (2). pp. 8-13. ISSN 1745-493X doi: https://doi.org/10.1111/jscm.12009
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Casson, C. (2013) The entrepreneur in history: from medieval merchant to modern business leader. Palgrave Macmillan, Basingstoke, pp120. ISBN 9781137305817
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Lopes, T. d. S. (2013) Foreign direct investment in high-risk environments: an historical perspective. Business History, 55 (3). pp. 375-404. ISSN 1743-7938 doi: https://doi.org/10.1080/00076791.2013.771343
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2013) The determinants of local population growth: a study of Oxfordshire in the nineteenth century. Explorations in Economic History, 50 (1). pp. 28-45. ISSN 0014-4983 doi: https://doi.org/10.1016/j.eeh.2012.09.003
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Wadeson, N. (2013) The economic theory of international supply chains: a systems view. International Journal of the Economics of Business, 20 (2). pp. 163-186. ISSN 1466-1829 doi: https://doi.org/10.1080/13571516.2013.783514
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Godley, A. (2010) The economic theory of entrepreneurship: an overview. In: Casson, M. (ed.) Entrepreneurship: Theory, Networks and History. Edward Elgar, pp. 3-41. ISBN 9781849800396
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Wadeson, N. (2012) Internationalisation theory. In: Dietrich, M. and Krafft, J. (eds.) Handbook on the Economics and Theory of the Firm. Elgar original reference. Edward Elgar Publishing, Cheltenham. ISBN 9781848446489
Henley faculty authors:
Professor Mark Casson
Reference: Haggerty, J., Casson, M. C. , Haggerty, S. and Taylor, M. J. (2012) A framework for the forensic analysis of user interaction with social media. International Journal of Digital Crime and Forensics, 4 (4). pp. 15-30. ISSN 1941-6229 doi: https://doi.org/10.4018/jdcf.2012100102
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Wadeson, N. (2012) The economic theory of international business: a supply chain perspective. Multinational Business Review, 20 (2). pp. 114-134. ISSN 1525-383X doi: https://doi.org/10.1108/15253831211238203
Henley faculty authors:
Professor Mark Casson
Reference: Lopes, T. d. S. and Casson, M. (2012) Brand protection and the globalization of British business. Business History Review, 86 (2). pp. 287-310. ISSN 2044-768X doi: https://doi.org/10.1017/S0007680512000414
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Godley, A. (2005) Entrepreneurship and historical explanation. In: Cassis, Y. and Minoglou, I. (eds.) Entrepreneurship in theory and history. Palgrave, Basingstoke, pp. 25-60. ISBN 9781403939470
Henley faculty authors:
Professor Mark Casson
Reference: Godley, A. and Casson, M. (2007) The British entrepreneur in the 20th century revisited. Imprese e storia, 2007 (5). pp. 39-75. ISSN 1590-6264
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. C. and Godley, A. C. (2010) Introduction. In: Casson, M. C. (ed.) Entrepreneurship: theory, networks, history. Edward Elgar, Cheltenham, UK. ISBN 9781849800396
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. C. and Godley, A. C. (2010) Entrepreneurship in Victorian Britain. In: Casson, M. C. (ed.) Entrepreneurship: theory, networks and history. Edward Elgar, Cheltenham, UK, pp. 288-325. ISBN 9781849800396
Henley faculty authors:
Professor Mark Casson
Reference: Godley, A. and Casson, M. (2007) Revisiting the emergence of the modern business enterprise: entrepreneurship and the Singer global distribution system. Journal of Management Studies, 44 (7). pp. 1064-1077. ISSN 1467-6486 doi: https://doi.org/10.1111/j.1467-6486.2007.00723.x
Henley faculty authors:
Professor Mark Casson
Reference: Godley, A. C. and Casson, M. C. (2010) History of entrepreneurship: Britain 1900-2000. In: Landes, D.S., Mokyr, J. and Baumol, W.J. (eds.) The invention of enterprise: entrepreneurship from ancient Mesopotamia to modern times. Princeton University Press, USA, pp. 243-272. ISBN 9780691143705
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. C. and Godley, A. C. (2010) Entrepreneurship in Britain 1830-1900. In: Landes, D.S., Mokyr, J. and Baumol, W.J. (eds.) The invention of enterprise: entrepreneurship from ancient Mesopotamia to modern times. Princeton University Press, USA, pp. 211-242. ISBN 9780691143705
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. C. and Godley, A. C. (2010) Entrepreneurship and vertical integration: the origins of the Singer global distribution system. In: Casson, M. C. (ed.) Entrepreneurship: theory, networks, history. Edward Elgar , Cheltenham, UK, pp. 251-263. ISBN 9781849800396
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Lee, J. S. (2011) The origin and development of markets: a business history perspective. Business History Review, 85 (1). pp. 9-37. ISSN 2044-768X doi: https://doi.org/10.1017/S0007680511000018
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2011) Networks in economic and business history: a theoretical perspective. German Historical Institute London Bulletin Supplement, 2. pp. 17-49. ISSN 0269-8552
Henley faculty authors:
Professor Mark Casson
Reference: Buckley, P. J. and Casson, M. (2011) Marketing and the multinational: extending internalisation theory. Journal of the Academy of Marketing Science, 39 (4). pp. 492-508. ISSN 1552-7824 doi: https://doi.org/10.1007/s11747-010-0243-0
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2011) The historical context of entrepreneurship. In: Dana, L. P. (ed.) World encyclopedia of entrepreneurship. Edward Elgar Publishing Ltd, pp. 211-226. ISBN 9781845424794
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. C. , Della Giusta, M. and Kambhampati, U. S. (2010) Formal and informal institutions and development. World Development, 38 (2). pp. 137-141. ISSN 0305-750X doi: https://doi.org/10.1016/j.worlddev.2009.10.008
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. C. (2010) Entrepreneurship: theory, networks, history. Industrial dynamics, entrepreneurship and innovation. Edward Elgar Publishing Ltd, Cheltenham, pp400. ISBN 9781849800396
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. C. and Wadeson, N. S. (2010) Export performance and reputation. In: da Silva, L. T. and Duguid, P. (eds.) Trade marks, brands and competitiveness. Routledge, London, pp. 31-54. ISBN 9780415776936
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. C. (2010) Entrepreneurship: theory, institutions and history. Eli F. Heckscher Lecture, 2009. Scandinavian Economic History Review, 58 (2). pp. 139-170. ISSN 0358-5522 doi: https://doi.org/10.1080/03585522.2010.482288
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. C. (2010) Networks in economic and business history: a theoretical perspective. In: Fernandez Perez, P. and Rose , M. B. (eds.) Innovation and entrepreneurial networks in Europe. Routledge international studies in business history (18). Routledge, New York, pp. 14-40. ISBN 9780415454513
Henley faculty authors:
Professor Mark Casson
Reference: Buckley, P. J. and Casson, M. (2009) The internalisation theory of the multinational enterprise: a review of the progress of a research agenda after 30 years. Journal of International Business Studies, 40 (9). pp. 1563-1580. ISSN 1478-6990 doi: https://doi.org/10.1057/jibs.2009.49
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. C. (2009) The world’s first railway system: enterprise, competition and regulation on the railway network in Victorian Britain. Oxford University Press, Oxford, pp560. ISBN 9780199213979
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. C. (2009) Networks: A new paradigm in economic and social history? In: Rose, M. B. and Pérez, P.F. (eds.) Innovation and networks in European business. Routledge International Studies in Business History. Routledge, New York. ISBN 9780415454513
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. , Dark, K. and Gulamhussen, M. A. (2009) Extending internalisaton theory: from the multinational enterprise to the knowledge-based empire. International Business Review, 18 (3). pp. 236-256. ISSN 0969-5931 doi: https://doi.org/10.1016/j.ibusrev.2008.12.005
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2009) The efficiency of the Victorian British railway network: a counterfactual analysis. Networks and Spatial Economics, 9 (3). pp. 339-378. ISSN 1572-9427 doi: https://doi.org/10.1007/s11067-008-9064-9
Henley faculty authors:
Professor Mark Casson
Reference: Buckley, P. J. and Casson, M. C. (2009) The multinational enterprise revisited: the essential Buckley and Casson. Palgrave Macmillan, Basingstoke, pp311. ISBN 9780230515994
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Della Giusta, M. (2007) Entrepreneurship and social capital: analysing the impact of social networks on entrepreneurial activity from a rational action perspective. International Small Business Journal, 25 (3). pp. 220-244. ISSN 1741-2870 doi: https://doi.org/10.1177/0266242607076524
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2007) Networks: a new paradigm in international business history? In: Sinkovics, R. and Yamin, M. (eds.) Anxieties and management responses in international business. Academy of International Business (UKI) Series. Palgrave Macmillan. ISBN 9780230515567
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2007) Multinational enterprises: their private and social benefits and costs. World Economy, 30 (2). pp. 308-328. ISSN 0378-5920 doi: https://doi.org/10.1111/j.1467-9701.2007.00884.x
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Wadeson, N. (2007) The search for entrepreneurial opportunity. History of Economic Ideas, 15 (1). pp. 137-158. ISSN 1724-2164
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Wadeson, N. (2007) The discovery of opportunities: extending the economic theory of the entrepreneur. Small Business Economics, 28 (4). pp. 285-300. ISSN 1573-0913 doi: https://doi.org/10.1007/s11187-006-9037-7
Henley faculty authors:
Professor Mark Casson
Reference: Buckley, P. J. and Casson, M. (2007) Edith Penrose’s Theory of the Growth of the Firm and the strategic management of multinational enterprises. Management International Review, 47 (2). pp. 151-173. ISSN 1861-8901 doi: https://doi.org/10.1007/s11575-007-0009-1
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Mol, M. J. (2006) Strategic alliances: a survey of issues from an entrepreneurial perspective. In: Shenkar, O. and Reuer, J. J. (eds.) Handbook of strategic alliances. Sage, California, pp. 17-38. ISBN 9780761988632
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Della Giusta, M. (2006) The economics of trust. In: Bachmann, R. and Zaheer, A. (eds.) Handbook of trust research. Edward Elgar, pp. 334-356. ISBN 9781843767541
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2006) Marketing. In: Raffaelli, T., Becattni, G. and Dardi, M. (eds.) The Elgar companion to Alfred Marshall. Elgar original reference. Edward Elgar. ISBN 9781843760726
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2006) Culture and economic performance. In: Ginsburgh, V. A. and Throsby, D. (eds.) Handbook of the economics of art and culture. Handbooks in Economics. North-Holland, Amsterdam, pp. 359-397. ISBN 9780444508706
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2005) The individual – opportunity nexus: a review of Scott Shane: A general theory of entrepreneurship. Small Business Economics, 24 (5). pp. 423-430. ISSN 1573-0913 doi: https://doi.org/10.1007/s11187-004-5613-x
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2005) Entrepreneurship and the theory of the firm. Journal of Economic Behavior & Organization, 58 (2). pp. 327-348. ISSN 0167-2681 doi: https://doi.org/10.1016/j.jebo.2004.05.007
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. and Della Giusta, M. (2004) The costly business of trust. Development Policy Review, 22 (3). pp. 321-342. ISSN 0950-6764 doi: https://doi.org/10.1111/j.1467-7679.2004.00252.x
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2004) The future of the UK railway system: Michael Brooke's vision. International Business Review, 13 (2). pp. 181-214. ISSN 0969-5931 doi: https://doi.org/10.1016/j.ibusrev.2003.10.002
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2004) Visions of international business. In: Buckley, P. J. (ed.) What is international business? Palgrave Macmillan, London, pp. 8-37. ISBN 9781403911247
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2003) An economic approach to regional business networks. In: Wilson, J.F. and Popp, A. (eds.) Industrial clusters and regional business networks in England, 1750-1970. Modern Economic and Social History. Ashgate, Aldershot, pp. 19-43. ISBN 9780754607618
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2003) Entrepreneurship. In: Mokyr, J. (ed.) The Oxford encyclopedia of economic history. Oxford University Press, Oxford, pp. 210-215. ISBN 9780195105070
Henley faculty authors:
Professor Mark Casson
Reference: Casson, M. (2003) Entrepreneurship, business culture and the theory of the firm. In: Acs, Z.J. and Andretsch, D.B. (eds.) Handbook of entrepreneurship research: an interdisciplinary survey and introduction. International Handbook Series on Entrepreneurship, Vol. 1. Springer, Berlin, pp. 223-246. ISBN 9780387240800
Henley faculty authors:
Professor Mark Casson
Reference: Buckley, P.J. and Casson, M. (2003) The future of the multinational enterprise in retrospect and in prospect. Journal of International Business Studies, 34. pp. 219-222. ISSN 1478-6990 doi: https://doi.org/10.1057/palgrave.jibs.8400024
Henley faculty authors:
Professor Mark Casson
Reference: Buckley, P.J. and Casson, M. (2003) Models of multinational enterprise. In: Brewer, T.L., Young, S. and Guisinger, S.E. (eds.) The new economic analysis of multinationals: an agenda for management, policy and research. Edward Elgar Publishing, Cheltenham, pp. 17-44. ISBN 9781840641547
Henley faculty authors:
Professor Mark Casson

Professor Casson teaches on the MSc in Entrepreneurship and delivers the Economics of International Business masterclass.