Dr. Melisa Mete is a lecturer in Marketing at Henley Business School.
Her current research focuses on the role of task difficult on brand image measurements and the effects of real-time sharing of service experiences.
Melisa’s research has been published in journals such as Journal of Product and Brand Management and Journal of Organizational Effectiveness: People and Performance, and presented in various international research conferences, such as the AMA, AMS, BAM, Global Marketing Conference, EMAC, ICRM, and Global Brand Conference.
Her research paper on Brand personality: theory and dimensionality is the recipient of the Emerald Literati 2019 Outstanding Paper award for the Journal of Product & Brand Management.
Melisa reviews for AMA, AMS conferences, as well as several academic journals such as Journal of Brand Management, Journal of Marketing Management, and JOEPP.
She had also been involved in several projects such as brand modernization challenge for an online retailer, brand image research for a major grocery retailer, and a consultancy project on benchmarking for a partnership of local health organisations.
Melisa is Module Convenor for International Marketing Module (MM335), and Cross-Cultural Marketing and Consumption (MMM112) at Henley Business School.
Before joining Henley Business School, Melisa was a lecturer in Marketing at Keele Business School. She has a PhD in Business and Management from Manchester Business School, University of Manchester.
Cross-Cultural Marketing and Consumption
Cross-cultural marketing and consumption is essential given the profound impact that globalisation has had on both companies and consumers. The module draws on relevant and contemporary theories and business practice...
Global Marketing Management
This module aims to provide students with an understanding of marketing strategies and practices as they apply in a global context. This will be achieved by analysing the global marketing...