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Mr Wenxuan Li

Graduate Teaching Assistant

Specialisms

  • Artificial Intelligence and Digital Transformation, 
  • Digital Talent and Capability Development, 
  • Data Analytics and Machine Learning, 
  • Technology-Enhanced Business Education, 
  • Climate and Environmental Data Science

Location

Room 274A Edith Morley, Whiteknights Campus

Wenxuan Li is a Graduate Teaching Assistant at Digitalisation, Marketing and Entrepreneurship, Henley Business School, supporting the delivery of international executive education, digital talent development and academic-industry engagement programmes at the Digital Talent Academy

A short description of your background, academic achievements, and interests.

Wenxuan Li is a Project Manager at the Digital Talent Academy (DTA), Henley Business School, University of Reading, where he supports the design and delivery of executive education, digital talent development and international engagement programmes. His work focuses particularly on digital capability building, artificial intelligence, data-driven decision-making and the practical application of coding and emerging technologies in business and management education.He has experience supporting teaching and learning activities across programmes related to AI, the digital economy, digital transformation and future-ready talent development, working with students, executives, academics and industry partners. With a strong technical background in data analysis, programming and machine learning, Wenxuan is particularly interested in bridging the gap between advanced digital technologies and their practical use in business education and organisational development.Alongside his role at Henley, Wenxuan is also a PhD researcher at the University of Reading. His academic research focuses on meteorology, climate extremes, air pollution and machine learning, with particular interests in heatwaves, atmospheric dynamics and environmental data analysis.

Digital Transformation Framework Inspired by Organisational Semiotics: An Analysis Based on a Chinese SOE Manufacturer

This research examines digital transformation in a Chinese state-owned manufacturing enterprise through the lens of Organisational Semiotics and the Organisational Onion Model. It explores how technical systems, formal business processes and informal organisational factors such as strategy and culture interact during digital transformation. The study proposes an alignment framework covering top-down transformation, conflict and compromise, bottom-up strategic evolution and long-term strategic alignment, with particular attention to data-driven decision-making, AI, IoT, big data analytics, business process redesign and digital culture.

Lecky Li