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Professor Norbert Morawetz

Professor in Entrepreneurship and Digital Innovation

Undergraduate Programme Director for Entrepreneurship
Head of Entrepreneurship Teaching Group
Managing Director of Henley Business Angels
National Teaching Fellow (NTF)

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  • Team Entrepreneurship, Intrapreneurship and Corporate Venturing, 
  • Digital Innovation, 
  • Edtech, Digital Skills Development, Closing the University-Industry Skills Gap, 
  • Creative Industries and Film Industry Economics, 
  • Entrepreneurial Ecosystems, and Regional Policy


Edith Morley building room 268, Whiteknights campus

Professor Norbert Morawetz is a Professor in Entrepreneurship and Digital Innovation at Henley Business School and a creative business academic and digital entrepreneur.

Norbert leads a world-class portfolio of modules, programmes and activities at the Henley Centre for Entrepreneurship. He is Programme Director for the highly innovative BSc Entrepreneurship pathway, consistently described as transformational by students, and teaches in Entrepreneurship and Digital Leadership at all levels.

His teaching excellence has been recognised, with Norbert winning the National Enterprise Educator of the Year Award. He is also the recipient of a National Teaching Fellowship in 2022, the highest recognition given to excellence and innovation in teaching and learning in the UK.

As an academic innovator, Norbert has created a number of innovative learning software tools which have been adopted at over 150 colleges and universities, impacting hundreds of thousands of students a year. He is the founder of, the skills wallet and skills development platform for students and young professionals. He also founded psychometric team analytics software Team-Match and social initiative Classof2020, which supported young people through the COVID-19 pandemic.

Norbert regularly consults and work with start-ups, SMEs and corporates. He has achieved over £1m in competitive funding bids for academic and teaching and learning projects.

Reference: Godley, Andrew, Morawetz, Norbert and Soga, Lebene (2021) The complementarity perspective to the entrepreneurial ecosystem taxonomy. Small Business Economics, 56 (2). pp. 723-738. ISSN 0921-898X doi:
Henley faculty authors:
Professor Norbert Morawetz

Leading in the Digital Organisation

The aim of this module is to explore the role of leadership and frontiers in leadership practice in a pervasive digital environment. The module builds awareness of key digital technologies...

Module code: MQM2LDO

Leading in the Digital Organisation

In this module learners will explore the role of leadership in a digital environment. They will build their awareness of key digital technologies and discuss the impact on managerial practices...

Module code: MMM140

Entrepreneurial Management for Creative Artists

This module introduces students to a range of entrepreneurial management concepts applied to the specific context of creative industries. It provides an overview of key economics shaping creative industries, as...

Module code: MMM110

Applied Entrepreneurship

This module is for students who want to develop a venture idea into a real, operating business. Students develop their own business idea in real time, learning as they experience...

Module code: MM360

Practice of Entrepreneurship

This is a dynamic and experiential module aiming to give students a strong understanding of key dilemmas likely to be faced by first time entrepreneurs. ...

Module code: MM270