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Patrick Collister

Strategic Communication and Behavioural Influence, Leading in the AI Era

PC at Adweek

Specialisms

  • Strategic Communication, 
  • Behavioural Influence

Former Executive Creative Director, Ogilvy | Former Head of Design, The Zoo (Google's creative think tank) | 30 years in strategic communication

Patrick applies behavioural economics and narrative strategy to shift organisational behaviour at scale, equipping leaders with advanced influence techniques for aligning cross-functional teams and inspiring genuine engagement without formal authority.