Professor Daniel J Petzer
Head of Research
MRC Module Convenor (South Africa)
Specialisms
- Marketing,
- Services marketing,
- Consumer behaviour,
- Research methodology
Location
Paulshof Campus, Johannesburg, South Africa
Professor Daniel J Petzer lectures research methodology to Henley MBA students and has supervised numerous doctoral and masters students to completion.
He holds a PhD (Marketing Management) specialising in services marketing. His research focuses on uncovering consumer responses to organisational efforts to build, maintain and restore relationships with customers in a services context.
Specialisms
- Marketing
- Services marketing
- Consumer behaviour
- Research methodology
Location
Paulshof Campus, Johannesburg, South Africa