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Professor Daniel J Petzer

Head of Research

MRC Module Convenor (South Africa)

Danie Petzer 2


  • Marketing, 
  • Services marketing, 
  • Consumer behaviour, 
  • Research methodology


Paulshof Campus, Johannesburg, South Africa

Professor Daniel J Petzer lectures research methodology to Henley MBA students and has supervised numerous doctoral and masters students to completion.

He holds a PhD (Marketing Management) specialising in services marketing. His research focuses on uncovering consumer responses to organisational efforts to build, maintain and restore relationships with customers in a services context.