Professor Marcello Mariani
Professor of Entrepreneurship and Management
Senior Fellow, UK HEA
Specialisms
- Strategic Management,
- Entrepreneurship,
- Business Innovation,
- Digital Transformation of Business,
- Marketing
Professor Marcello Mariani is a Professor of Entrepreneurship and Management at Henley Business School and a member of Henley Centre for Entrepreneurship. He is in the World's Top 1% Scientists and has authored 200 publications in leading academic journals, including the Academy of Management Journal.
His inquiry on the management of the digital and ecological transitions has led to many publications in the areas of strategic management, innovation, entrepreneurship and marketing. His current work covers the drivers and consequences of firms and consumers adopting digital technologies (e.g. big data and analytics, artificial intelligence, virtual and augmented reality, Internet of Things).
Coupled with his research inquiry, his literary contributions include six popular books and articles for practitioners published in the MIT Sloan Management Review and Harvard Business Review. Marcello received the Academy of Management Charles H. Levine Best Conference Paper 2011 and the European Cultural Foundation Cultural Policy Research Award 2006. He is on eight leading academic journals' editorial boards, chaired over 10 conferences for the European Institute for Advanced Studies in Management and has been a chair or keynote speaker at international conferences on the digital transformation of business.
At Henley Business School he has covered several institutional roles such as Research Division Lead, member of the School Board for Research, member of the Research Excellence Framework (REF) 2021 evaluation group and more. In the past, he has held visiting professor roles in a number of universities, including the New York University (USA) and the University of Technology Sydney (Australia). He is affiliated with the University of Bologna (Italy).
Reference: Hubert, M., Kazemi, S., Hubert, M., Carugati, A. and Mariani, M. M. (2025) The exploration of users’ perceived value from personalization and virtual conversational agents to enable a smart home assemblage – a mixed method approach. International Journal of Information Management, 80. 102850. ISSN 1873-4707 doi: 10.1016/j.ijinfomgt.2024.102850
Henley faculty authors:
Professor Marcello Mariani
Reference: Singh, K., Chatterjee, S., Mariani, M. and Wamba, S. F. (2025) Cybersecurity resilience and innovation ecosystems for sustainable business excellence: Examining the dramatic changes in the macroeconomic business environment. Technovation, 143. 103219. ISSN 1879-2383 doi: 10.1016/j.technovation.2025.103219
Henley faculty authors:
Professor Marcello Mariani
Reference: Joshi, Y., Bodhi, R., Chatterjee, S. and Mariani, M. (2025) The impact of growth hacking on firm performance under environmental turbulence: a moderated-mediation analysis. Journal of Business Research, 191. 115271. ISSN 1873-7978 doi: 10.1016/j.jbusres.2025.115271
Henley faculty authors:
Professor Marcello Mariani
Reference: Gaspar Gonçalves, M., Barbosa, B., Saura, J. R. and Mariani, M. (2025) Exploring the role of product attributes in 9-ending pricing strategies: a study on online retailing. Journal of Business Research, 192. 115285. ISSN 1873-7978 doi: 10.1016/j.jbusres.2025.115285
Henley faculty authors:
Professor Marcello Mariani
Reference: Boccali, F., Mariani, M. and Visani, F. (2025) Developing and testing a DEA-based index for the evaluation of value for money in the hospitality industry. International Journal of Contemporary Hospitality Management, 37 (10). pp. 3473-3490. ISSN 1757-1049 doi: 10.1108/ijchm-09-2024-1381
Henley faculty authors:
Professor Marcello Mariani
Reference: Park, K. K.-C., Kim, J. M. and Mariani, M. (2025) The dual role of video-based eWOM in an online digital environment. Journal of Business Research, 201. 115734. ISSN 0148-2963 doi: 10.1016/j.jbusres.2025.115734
Henley faculty authors:
Professor Marcello Mariani
Reference: Baggio, R., Guizzardi, A. and Mariani, M. (2024) A social network analysis of interlocking directorates in the accommodation sector. International Journal of Contemporary Hospitality Management, 36 (2). pp. 422-437. ISSN 0959-6119 doi: 10.1108/IJCHM-03-2022-0315
Henley faculty authors:
Professor Marcello Mariani
Reference: Chatterjee, S. and Mariani, M. (2024) Exploring the influence of exploitative and explorative digital transformation on organization flexibility and competitiveness. IEEE Transactions on Engineering Management, 71. ISSN 1558-0040 doi: 10.1109/tem.2022.3220946
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. and Borghi, M. (2024) Artificial intelligence in service industries: customers’ assessment of service production and resilient service operations. International Journal of Production Research, 62 (15). ISSN 0020-7543 doi: 10.1080/00207543.2022.2160027
Reference: Chatterjee, S., Mariani, M. and Ferraris, A. (2024) Digitalization of supply chain and its impact on cost, firm performance, and resilience: technology turbulence and top management commitment as moderator. IEEE Transactions on Engineering Management, 71. pp. 10469-10484. ISSN 1558-0040 doi: 10.1109/TEM.2023.3297251
Henley faculty authors:
Professor Marcello Mariani
Reference: Borghi, M. and Mariani, M. (2024) Asymmetrical influences of service robots’ perceived performance on overall customer satisfaction: an empirical investigation leveraging online reviews. Journal of Travel Research. pp. 1086-1111. ISSN 1552-6763 doi: 10.1177/00472875231190610
Reference: Kim, J. M., Park, K. K.-c., Mariani, M. and Wamba, S. F. (2024) Investigating reviewers’ intentions to post fake vs. authentic reviews based on behavioral linguistic features. Technological Forecasting and Social Change, 198. 122971. ISSN 00401625 doi: 10.1016/j.techfore.2023.122971
Henley faculty authors:
Professor Marcello Mariani
Reference: Japutra, A., Situmorang, R., Mariani, M. and Pereira, V. (2024) Understanding employer branding within MNC subsidiaries: evidence from MNC hotel subsidiaries in Indonesia. Journal of International Management, 30 (1). 101100. ISSN 1075-4253 doi: 10.1016/j.intman.2023.101100
Henley faculty authors:
Professor Marcello Mariani
Reference: Hubert, M., Hubert, M. and Mariani, M. M. (2024) Cue-reactivity to brand logos of consumers with a compulsive buying tendency: a consumer neuroscience perspective. Psychology & Marketing, 41 (3). pp. 677-692. ISSN 1520-6793 doi: 10.1002/mar.21946
Henley faculty authors:
Professor Marcello Mariani
Reference: Chaudhuri, R., Chatterjee, S., Mariani, M. M. and Wamba, S. F. (2024) Assessing the influence of emerging technologies on organizational data driven culture and innovation capabilities: a sustainability performance perspective. Technological Forecasting and Social Change, 200. 123165. ISSN 0040-1625 doi: 10.1016/j.techfore.2023.123165
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Dwivedi, Y. K. (2024) Generative artificial intelligence innovation management: a preview of future research developments. Journal of Business Research, 175. 114542. ISSN 1873-7978 doi: 10.1016/j.jbusres.2024.114542
Henley faculty authors:
Professor Marcello Mariani
Reference: Harmon, D. and Mariani, M. (2024) Divergent market reactions to abstract language: a multi-country event study of European Central Bank communications. Academy of Management Journal, 67 (6). ISSN 1948-0989 doi: 10.5465/amj.2022.0814
Henley faculty authors:
Professor Marcello Mariani
Reference: Gupta, S., Deodhar, S. J., Tiwari, A. A., Gupta, M. and Mariani, M. (2024) How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement. Journal of Business Research, 176. 114613. ISSN 0148-2963 doi: 10.1016/j.jbusres.2024.114613
Henley faculty authors:
Professor Marcello Mariani
Reference: Kumar, V., Kumar, S., Chatterjee, S. and Mariani, M. (2024) Optimizing the digital transformation capability for enhancing economic sustainability of entrepreneurial venture: the moderating role of entrepreneurial orientation. IEEE Transactions on Engineering Management, 71. pp. 8517-8530. ISSN 1558-0040 doi: 10.1109/tem.2024.3387540
Henley faculty authors:
Professor Marcello Mariani
Reference: Kumar, V., Kumar, S., Chatterjee, S. and Mariani, M. (2024) Artificial intelligence (AI) capabilities and the R&D performance of organizations: the moderating role of environmental dynamism. IEEE Transactions on Engineering Management, 71. pp. 11522-11532. ISSN 1558-0040 doi: 10.1109/tem.2024.3423669
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. , Al-Sultan, K. and De Massis, A. (2023) Corporate social responsibility in family firms: a systematic literature review. Journal of Small Business Management, 61 (3). pp. 1192-1246. ISSN 1540-627X doi: 10.1080/00472778.2021.1955122
Henley faculty authors:
Professor Marcello Mariani
Reference: Belitski, M. and Mariani, M. (2023) The effect of knowledge collaboration on business model reconfiguration. European Management Journal, 41 (2). pp. 223-235. ISSN 0263-2373 doi: 10.1016/j.emj.2022.02.006
Reference: Mariani, M. and Borghi, M. (2023) Exploring environmental concerns on digital platforms through big data: the effect of online consumers’ environmental discourse on online review ratings. Journal of Sustainable Tourism, 31 (11). pp. 2592-2611. ISSN 1747-7646 doi: 10.1080/09669582.2022.2033982
Reference: Mariani, M. M. and Belitski, M. (2023) The effect of coopetition intensity on first mover advantage and imitation in innovation-related coopetition: empirical evidence from UK firms. European Management Journal, 41 (5). pp. 779-791. ISSN 0263-2373 doi: 10.1016/j.emj.2022.05.001
Reference: Mariani, M. M. , Machado, I. , Magrelli, V. and Dwivedi, Y. K. (2023) Artificial intelligence in innovation research: a systematic review, conceptual framework, and future research directions. Technovation, 122. 102623. ISSN 0166-4972 doi: 10.1016/j.technovation.2022.102623
Henley faculty authors:
Professor Marcello Mariani
Reference: Kim, J. M., Park, K. K.-c. and Mariani, M. M. (2023) Do online review readers react differently when exposed to credible versus fake online reviews? Journal of Business Research, 154. 113377. ISSN 0148-2963 doi: 10.1016/j.jbusres.2022.113377
Henley faculty authors:
Professor Marcello Mariani
Reference: Zaman, M., Vo-Thanh, T., Nguyen, C. T.K., Hasan, R., Akter, S., Mariani, M. and Hikkerova, L. (2023) Motives for posting fake reviews: evidence from a cross-cultural comparison. Journal of Business Research, 154. 113359. ISSN 0148-2963 doi: 10.1016/j.jbusres.2022.113359
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. , Machado, I. and Nambisan, S. (2023) Types of innovation and artificial intelligence: a systematic quantitative literature review and research agenda. Journal of Business Research, 155 (B). 113364. ISSN 0148-2963 doi: 10.1016/j.jbusres.2022.113364
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Wirtz, J. (2023) A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research. International Journal of Contemporary Hospitality Management, 35 (8). pp. 2929-2943. ISSN 0959-6119 doi: 10.1108/IJCHM-08-2022-1006
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. , Borghi, M. and Laker, B. (2023) Do submission devices influence online review ratings differently across different types of platforms? A big data analysis. Technological Forecasting and Social Change, 189. 122296. ISSN 0040-1625 doi: 10.1016/j.techfore.2022.122296
Reference: Mariani, M. , Platanakis, E., Safylas, D. and Sutcliffe, C. (2023) Identifying a destination’s optimal tourist market mix: does a superior portfolio model exist? Tourism Management, 96. 104722. ISSN 0261-5177 doi: 10.1016/j.tourman.2023.104722
Reference: Mariani, M. M. , Hashemi, N. and Wirtz, J. (2023) Artificial intelligence empowered conversational agents: a systematic literature review and research agenda. Journal of Business Research, 161. 113838. ISSN 0148-2963 doi: 10.1016/j.jbusres.2023.113838
Henley faculty authors:
Professor Marcello Mariani
Reference: Chatterjee, S., Mariani, M. and Wamba, S. F. (2023) Prosumers’ intention to co-create business value and the moderating role of digital media usage. Journal of Business Research, 163. 113920. ISSN 1873-7978 doi: 10.1016/j.jbusres.2023.113920
Henley faculty authors:
Professor Marcello Mariani
Reference: Chen, A. , Lin, Y., Mariani, M. , Shou, Y. and Zhang, Y. (2023) Entrepreneurial growth in digital business ecosystems: an integrated framework blending the knowledge-based view of the firm and business ecosystems. Journal of Technology Transfer, 48 (5). pp. 1628-1653. ISSN 1573-7047 doi: 10.1007/s10961-023-10027-9
Henley faculty authors:
Professor Marcello Mariani
Reference: Barbaglia, M., Bianchini, R., Buttice', V., Elia, S. and Mariani, M. M. (2023) The role of environmental sustainability in the relocation choices of MNEs: back to the home country or welcome in a new host country? Journal of International Management, 29 (5). 101059. ISSN 1075-4253 doi: 10.1016/j.intman.2023.101059
Henley faculty authors:
Professor Marcello Mariani
Reference: Chatterjee, S., Chaudhuri, R., Mariani, M. and Fosso Wamba, S. (2023) The consequences of innovation failure: an innovation capabilities and dynamic capabilities perspective. Technovation, 128. 102858. ISSN 1879-2383 doi: 10.1016/j.technovation.2023.102858
Henley faculty authors:
Professor Marcello Mariani
Reference: Borghi, M. , Mariani, M. M. , Vega, R. P. and Wirtz, J. (2023) The impact of service robots on customer satisfaction online ratings: the moderating effects of rapport and contextual review factors. Psychology & Marketing, 40 (11). pp. 2355-2369. ISSN 1520-6793 doi: 10.1002/mar.21903
Reference: Chatterjee, S., Chaudhuri, R., Mariani, M. and Fosso Wamba, S. (2023) Examining the role of intellectual capital on knowledge sharing in digital platform-based MNEs and its impact on firm performance. Technological Forecasting and Social Change, 197. 122909. ISSN 1873-5509 doi: 10.1016/j.techfore.2023.122909
Henley faculty authors:
Professor Marcello Mariani
Reference: Dwivedi, Y. K., Kshetri, N., Hughes, L., Slade, E. L., Jeyaraj, A., Kar, A. K., Baabdullah, A. M., Koohang, A., Raghavan, V., Ahuja, M., Albanna, H., Albashrawi, M. A., Al-Busaidi, A. S., Balakrishnan, J., Barlette, Y., Basu, S., Bose, I., Brooks, L., Buhalis, D., Carter, L., Chowdhury, S., Crick, T., Cunningham, S. W., Davies, G. H., Davison, R. M., Dé, R., Dennehy, D., Duan, Y., Dubey, R., Dwivedi, R., Edwards, J. S., Flavián, C., Gauld, R., Grover, V., Hu, M.-C., Janssen, M., Jones, P., Junglas, I., Khorana, S., Kraus, S., Larsen, K. R., Latreille, P., Laumer, S., Malik, F. T., Mardani, A., Mariani, M. , Mithas, S., Mogaji, E., Nord, J. H., O’Connor, S., Okumus, F., Pagani, M., Pandey, N., Papagiannidis, S., Pappas, I. O., Pathak, N., Pries-Heje, J., Raman, R., Rana, N. P., Rehm, S.-V., Ribeiro-Navarrete, S., Richter, A., Rowe, F., Sarker, S., Stahl, B. C., Tiwari, M. K., van der Aalst, W., Venkatesh, V., Viglia, G., Wade, M., Walton, P., Wirtz, J. and Wright, R. (2023) “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy. International Journal of Information Management, 71. p. 102642. ISSN 02684012 doi: 10.1016/j.ijinfomgt.2023.102642
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Buhalis, D. (2022) Facebook marketing. In: Buhalis, D. (ed.) Encyclopedia of tourism management and marketing. Edward Elgar Publishing Ltd. ISBN 9781800377479 doi: 10.4337/9781800377486.facebook.marketing
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. (2022) Big data analytics. In: Buhalis, D. (ed.) Encyclopedia of tourism management and marketing. Edward Elgar, pp. 295-296. ISBN 9781800377479 doi: 10.4337/9781800377486
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. (2022) Business intelligence. In: Buhalis, D. (ed.) Encyclopedia of tourism management and marketing. Edward Elgar Publishing Ltd, pp. 387-390. ISBN 9781800377479 doi: 10.4337/9781800377486.business.intelligence
Henley faculty authors:
Professor Marcello Mariani
Reference: Soga, L. , Laker, B. , Bolade-Ogunfodun, Y. and Mariani, M. (2022) Embrace delegation as a skill to strengthen remote team. MIT Sloan Management Review. ISSN 1532-9194
Reference: Laker, B. , Pereira, V., Malik, A. and Mariani, M. (2022) First-time managers are burning out. Here’s how to manage. Harvard Business Review. ISSN 0017-8012
Reference: Pillai, R., Sivathanu, B., Mariani, M. , Rana, N. P., Yang, B. and Dwivedi, Y. (2022) Adoption of AI-empowered industrial robots in auto component manufacturing companies. Production Planning and Control, 33 (16). pp. 1517-1533. ISSN 0953-7287 doi: 10.1080/09537287.2021.1882689
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. and Baggio, R. (2022) Big data and analytics in hospitality and tourism: a systematic literature review. International Journal of Contemporary Hospitality Management, 34 (1). pp. 231-278. ISSN 0959-6119 doi: 10.1108/IJCHM-03-2021-0301
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. , Perez‐Vega, R. and Wirtz, J. (2022) AI in marketing, consumer research and psychology: a systematic literature review and research agenda. Psychology & Marketing, 39 (4). pp. 755-776. ISSN 0742-6046 doi: 10.1002/mar.21619
Henley faculty authors:
Professor Marcello Mariani
Reference: Soga, L. R. , Bolade-Ogunfodun, Y. , Mariani, M. , Nasr, R. and Laker, B. (2022) Unmasking the other face of flexible working practices: a systematic literature review. Journal of Business Research, 142. pp. 648-662. ISSN 0148-2963 doi: 10.1016/j.jbusres.2022.01.024
Reference: Ek Styvén, M., Näppä, A., Mariani, M. and Nataraajan, R. (2022) Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality. Journal of Business Research, 141. pp. 290-298. ISSN 0148-2963 doi: 10.1016/j.jbusres.2021.12.038
Henley faculty authors:
Professor Marcello Mariani
Reference: Dedeoğlu, B. B., Mariani, M. , Shi, F. and Okumus, B. (2022) The impact of COVID-19 on destination visit intention and local food consumption. British Food Journal, 124 (2). pp. 634-653. ISSN 0007-070X doi: 10.1108/BFJ-04-2021-0421
Henley faculty authors:
Professor Marcello Mariani
Reference: Guizzardi, A., Mariani, M. M. and Stacchini, A. (2022) A temporal construal theory explanation of the price-quality relationship in online dynamic pricing. Journal of Business Research, 146. pp. 32-44. ISSN 0148-2963 doi: 10.1016/j.jbusres.2022.03.058
Henley faculty authors:
Professor Marcello Mariani
Reference: D'Ambra, J., Akter, S. and Mariani, M. (2022) Digital transformation of higher education in Australia: Understanding affordance dynamics in e-textbook engagement and use. Journal of Business Research, 149. pp. 283-295. ISSN 01482963 doi: 10.1016/j.jbusres.2022.05.048
Henley faculty authors:
Professor Marcello Mariani
Reference: Sharma, A., Dwivedi, R., Mariani, M. M. and Islam, T. (2022) Investigating the effect of advertising irritation on digital advertising effectiveness: a moderated mediation model. Technological Forecasting and Social Change, 180. 121731. ISSN 00401625 doi: 10.1016/j.techfore.2022.121731
Henley faculty authors:
Professor Marcello Mariani
Reference: Boccali, F., Mariani, M. M. , Visani, F. and Mora-Cruz, A. (2022) Innovative value-based price assessment in data-rich environments: Leveraging online review analytics through data envelopment analysis to empower managers and entrepreneurs. Technological Forecasting and Social Change, 182. 121807. ISSN 0040-1625 doi: 10.1016/j.techfore.2022.121807
Henley faculty authors:
Professor Marcello Mariani
Reference: Perez-Vega, R., Hopkinson, P., Singhal, A. and Mariani, M. M. (2022) From CRM to social CRM: a bibliometric review and research agenda for consumer research. Journal of Business Research, 151. pp. 1-16. ISSN 0148-2963 doi: 10.1016/j.jbusres.2022.06.028
Henley faculty authors:
Professor Marcello Mariani
Reference: Hani, U., Akter, S., Wickramasinghe, A., Kattiyapornpong, U. and Mariani, M. (2022) Revisiting business relationship quality in subsistence marketplaces. Industrial Marketing Management, 106. pp. 197-218. ISSN 0019-8501 doi: 10.1016/j.indmarman.2022.08.011
Henley faculty authors:
Professor Marcello Mariani
Reference: Borghi, M. and Mariani, M. (2021) Service robots in online reviews: an empirical study of online robotic discourse. Annals of Tourism Research, 87. 103036. ISSN 0160-7383 doi: 10.1016/j.annals.2020.103036
Reference: Mariani, M. and Borghi, M. (2021) Environmental discourse in hotel online reviews: a big data analysis. Journal of Sustainable Tourism, 29 (5). pp. 829-848. ISSN 1747-7646 doi: 10.1080/09669582.2020.1858303
Reference: Soga, L. , Laker, B. , Bolade-Ogunfodun, Y. and Mariani, M. (2021) Embrace delegation as a skill to strengthen remote teams. MIT Sloan Management Review, 63 (1). pp. 1-3. ISSN 1532-9194
Reference: Mariani, M. , Ek Styven, M. and Nataraajan, R. (2021) Social comparison orientation and frequency: a study on international travel bloggers. Journal of Business Research, 123. pp. 232-240. ISSN 0148-2963 doi: 10.1016/j.jbusres.2020.09.070
Henley faculty authors:
Professor Marcello Mariani
Reference: Guizzardi, A. and Mariani, M. (2021) Introducing the dynamic destination satisfaction method: an analytical tool to track tourism destination satisfaction trends with repeated cross-sectional data. Journal of Travel Research, 60 (5). pp. 965-980. ISSN 1552-6763 doi: 10.1177/0047287520958205
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Borghi, M. (2021) Are environmental-related online reviews more helpful? A big data analytics approach. International Journal of Contemporary Hospitality Management, 33 (6). pp. 2065-2090. ISSN 0959-6119 doi: 10.1108/IJCHM-06-2020-0548
Reference: Mariani, M. and Matarazzo, M. (2021) Does cultural distance affect online review ratings? Measuring international customers’ satisfaction with services leveraging digital platforms and big data. Journal of Management and Governance, 25 (4). pp. 1057-1078. ISSN 1385-3457 doi: 10.1007/s10997-020-09531-z
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. , Ek Styven, M. and Teulon, F. (2021) Explaining the intention to use digital personal data stores: an empirical study. Technological Forecasting and Social Change, 166. 120657. ISSN 0040-1625 doi: 10.1016/j.techfore.2021.120657
Henley faculty authors:
Professor Marcello Mariani
Reference: Elia, S., Giuffrida, M., Mariani, M. M. and Bresciani, S. (2021) Resources and digital export: an RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce. Journal of Business Research, 132. pp. 158-169. ISSN 0148-2963 doi: 10.1016/j.jbusres.2021.04.010
Henley faculty authors:
Professor Marcello Mariani
Reference: Filieri, R. and Mariani, M. (2021) The role of cultural values in consumers’ evaluation of online review helpfulness: a big data approach. International Marketing Review, 38 (6). pp. 1267-1288. ISSN 0265-1335 doi: 10.1108/IMR-07-2020-0172
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Borghi, M. (2021) Customers’ evaluation of mechanical artificial intelligence in hospitality services: a study using online reviews analytics. International Journal of Contemporary Hospitality Management, 33 (11). pp. 3956-3976. ISSN 0959-6119 doi: 10.1108/IJCHM-06-2020-0622
Reference: Mariani, M. , Bresciani, S. and Dagnino, G. B. (2021) The competitive productivity (CP) of tourism destinations: an integrative conceptual framework and a reflection on big data and analytics. International Journal of Contemporary Hospitality Management, 33 (9). ISSN 0959-6119 doi: 10.1108/IJCHM-09-2020-1102
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. and Nambisan, S. (2021) Innovation analytics and digital innovation experimentation: the rise of research-driven online review platforms. Technological Forecasting and Social Change, 172. 121009. ISSN 0040-1625 doi: 10.1016/j.techfore.2021.121009
Henley faculty authors:
Professor Marcello Mariani
Reference: Akter, S., Fosso Wamba, S., Mariani, M. and Hani, U. (2021) How to build an AI climate-driven service analytics capability for innovation and performance in industrial markets? Industrial Marketing Management, 97. pp. 258-273. ISSN 0019-8501 doi: 10.1016/j.indmarman.2021.07.014
Henley faculty authors:
Professor Marcello Mariani
Reference: Kim, J. M., Lee, E. and Mariani, M. M. (2021) The influence of launching mobile channels on online customer reviews. Journal of Business Research, 137. pp. 366-378. ISSN 0148-2963 doi: 10.1016/j.jbusres.2021.08.048
Henley faculty authors:
Professor Marcello Mariani
Reference: Prayag, G., Chowdhury, M., Prajogo, D., Mariani, M. and Guizzardi, A. (2021) Residents’ perceptions of environmental certification, environmental impacts and support for the World Expo 2015: the moderating effect of place attachment. International Journal of Contemporary Hospitality Management, 34 (3). pp. 1204-1224. ISSN 0959-6119 doi: 10.1108/IJCHM-06-2021-0824
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. (2020) Big data and analytics in tourism and hospitality: a perspective article. Tourism Review, 75 (1). pp. 299-303. ISSN 1660-5373 doi: 10.1108/TR-06-2019-0259
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. and Guizzardi, A. (2020) Does designation as a UNESCO World Heritage Site influence tourist evaluation of a local destination? Journal of Travel Research, 59 (1). pp. 22-36. ISSN 1552-6763 doi: 10.1177/0047287518821737
Henley faculty authors:
Professor Marcello Mariani
Reference: Czakon, W., Klimas, P. and Mariani, M. (2020) Behavioral antecedents of coopetition: a synthesis and measurement scale. Long Range Planning, 53 (1). 101875. ISSN 0024-6301 doi: 10.1016/j.lrp.2019.03.001
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Fosso Wamba, S. (2020) Exploring how consumer goods companies innovate in the digital age: the role of big data analytics companies. Journal of Business Research, 121. pp. 338-352. ISSN 0148-2963 doi: 10.1016/j.jbusres.2020.09.012
Henley faculty authors:
Professor Marcello Mariani
Reference: Ek Styvén, M., Mariani, M. M. and Strandberg, C. (2020) This is my hometown! The role of place attachment, congruity, and self-expressiveness on residents’ intention to share a place brand message online. Journal of Advertising, 49 (5). pp. 540-556. ISSN 0091-3367 doi: 10.1080/00913367.2020.1810594
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Borghi, M. (2020) Online review helpfulness and firms’ financial performance: an empirical study in a service industry. International Journal of Electronic Commerce, 24 (4). pp. 421-449. ISSN 1086-4415 doi: 10.1080/10864415.2020.1806464
Reference: Mariani, M. , Borghi, M. and Okumus, F. (2020) Unravelling the effects of cultural differences in the online appraisal of hospitality and tourism services. International Journal of Hospitality Management, 90. 102606. ISSN 1873-4693 doi: 10.1016/j.ijhm.2020.102606
Reference: Mariani, M. (2020) Web 2.0 and destination marketing: current trends and future directions. Sustainability, 12 (9). 3771. ISSN 2071-1050 doi: 10.3390/su12093771
Henley faculty authors:
Professor Marcello Mariani
Reference: Ek Styven, M. and Mariani, M. M. (2020) Understanding the intention to buy secondhand clothing on sharing economy platforms: The influence of sustainability, distance from the consumption system, and economic motivations. Psychology & Marketing, 37 (5). pp. 724-739. ISSN 1520-6793 doi: 10.1002/mar.21334
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Baggio, R. (2020) The relevance of mixed methods for network analysis in tourism and hospitality research. International Journal of Contemporary Hospitality Management, 32 (4). pp. 1643-1673. ISSN 0959-6119 doi: 10.1108/IJCHM-04-2019-0378
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Borghi, M. (2019) Industry 4.0: a bibliometric review of its managerial intellectual structure and potential evolution in the service industries. Technological Forecasting and Social Change, 149. 119752. ISSN 0040-1625 doi: 10.1016/j.techfore.2019.119752
Reference: Mariani, M. M. and Visani, F. (2019) Embedding eWOM into efficiency DEA modelling: an application to the hospitality sector. International Journal of Hospitality Management, 80. pp. 1-12. ISSN 1873-4693 doi: 10.1016/j.ijhm.2019.01.002
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Predvoditeleva, M. (2019) How do online reviewers’ cultural traits and perceived experience influence hotel online ratings? International Journal of Contemporary Hospitality Management, 31 (12). pp. 4543-4573. ISSN 0959-6119 doi: 10.1108/IJCHM-11-2018-0927
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. , Di Fatta, G. and Di Felice, M. (2019) Understanding customer satisfaction with services by leveraging big data: the role of services attributes and consumers’ cultural background. IEEE Access, 7. pp. 8195-8208. ISSN 2169-3536 doi: 10.1109/ACCESS.2018.2887300
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. , Borghi, M. and Kazakov, S. (2019) The role of language in the online evaluation of hospitality service encounters: an empirical study. International Journal of Hospitality Management, 78. pp. 50-58. ISSN 1873-4693 doi: 10.1016/j.ijhm.2018.11.012
Reference: Mariani, M. , Ek Styven, M. and Ayeh, J. K. (2019) Using Facebook for travel decision-making: an international study of antecedents. International Journal of Contemporary Hospitality Management, 31 (2). pp. 1021-1044. ISSN 0959-6119 doi: 10.1108/IJCHM-02-2018-0158
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. , Borghi, M. and Gretzel, U. (2019) Online reviews: differences by submission device. Tourism Management, 70. pp. 295-298. ISSN 0261-5177 doi: 10.1016/j.tourman.2018.08.022
Reference: Fini, R., Bartolini, M., Benigni, S., Ciancarini, P., Di Iorio, A., Johnson, A., Mariani, M. M. , Peroni, S., Poggi, F., Rasmussen, E., Silvi, R., Sobrero, M. and Toschi, L. (2018) Collaborative practices and multidisciplinary research: the dialogue between entrepreneurship, management and data science. In: Bosio, G., Minola, T., Origo, F. and Tomelleri, S. (eds.) Rethinking entrepreneurship education: the role of collaborative practices and innovation. Entrepreneurship, Structural change and Industrial Dynamics. Springer, pp. 129-152. ISBN 9783319905471 doi: 10.1007/978-3-319-90548-8
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. (2018) The role of policy makers and regulators in coopetition. In: Fernandez, A.-S., Chiambaretto, P., Le Roy, F. and Czakon, W. (eds.) The Routledge companion to co-opetition strategies. Routledge, Abingdon. ISBN 9781138736894
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. , Baggio, R., Fuchs, M. and Höpken, W. (2018) Business intelligence and big data in hospitality and tourism: a systematic literature review. International Journal of Contemporary Hospitality Management, 30 (12). pp. 3514-3554. ISSN 0959-6119 doi: 10.1108/IJCHM-07-2017-0461
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. , Mura, M. and Di Felice, M. (2018) The determinants of Facebook social engagement for National Tourism Organisations’ Facebook pages: a quantitative approach. Journal of Destination Marketing & Management, 8. pp. 312-325. ISSN 2212-571X doi: 10.1016/j.jdmm.2017.06.003
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. and Borghi, M. (2018) Effects of the booking.com rating system: bringing hotel class into the picture. Tourism Management, 66. pp. 47-52. ISSN 0261-5177 doi: 10.1016/j.tourman.2017.11.006
Reference: Mariani, M. M. and Giorgio, L. (2017) The “Pink Night” festival revisited: meta-events and the role of destination partnerships in staging event tourism. Annals of Tourism Research, 62. pp. 89-109. ISSN 0160-7383 doi: 10.1016/j.annals.2016.11.003
Henley faculty authors:
Professor Marcello Mariani
Reference: Guizzardi, A., Mariani, M. and Prayag, G. (2017) Environmental impacts and certification: evidence from the Milan World Expo 2015. International Journal of Contemporary Hospitality Management, 29 (3). pp. 1052-1071. ISSN 0959-6119 doi: 10.1108/IJCHM-09-2015-0491
Henley faculty authors:
Professor Marcello MarianiSpecialisms
- Strategic Management
- Entrepreneurship
- Business Innovation
- Digital Transformation of Business
- Marketing