Professor Nima Heirati

Prof. Heirati previously held academic appointments at Surrey Business School, Queen Mary University of London, and Newcastle University Business School, and served as Director of Executive Education at Surrey Business School. Prior to joining academia, he worked as a marketing manager and business development manager in several manufacturing firms.

His research relates predominantly to the field of marketing strategy, servitization strategy, customer-centric digitalisation, business relationships, customer experience, and the impact of artificial intelligence on consumer well-being. His research vision is to make managers, consumers, and policymakers aware of the bright and dark sides of business practices (e.g., interorganizational trust) and technologies (e.g., AI, service robots). He is committed to impactful, collaborative research that brings together academics and practitioners to address complex business challenges and support the responsible use of emerging technologies.

His work has been published in leading journals, such as the Journal of Service Research, International Journal of Operations & Production Management, Industrial Marketing Management, Psychology & Marketing, Journal of Business Research, and International Marketing Review among others. His research has received international Best Article awards and nominations. He serves on the editorial boards of several journals.