Professor Nisreen Ameen, PhD

Professor Nisreen Ameen is Professor of Artificial Intelligence and Policy at Henley Business School, University of Reading, and an internationally recognised expert and Information Systems scholar specialising in artificial intelligence, AI policy, responsible AI, AI adoption, digital transformation, AI skills and workforce capability. Her research examines how artificial intelligence capabilities reshape organisations, work, skills, business models and digital ecosystems, with particular emphasis on human-AI interaction, organisational AI capability, responsible AI governance, digital inclusion, workforce transformation and AI-enabled innovation.

She has published nearly 50 peer-reviewed journal articles in leading international journals including Information Systems Journal, Journal of the Association for Information Systems, British Journal of Management, Journal of Travel Research and Industrial Marketing Management. Her research is internationally cited and has been recognised and used by organisations including the European Parliament and United Nations ESCWA. Her wider research spans generative AI, digital transformation, organisational agility, human-machine collaboration, emerging technologies and the social and organisational implications of AI.

Professor Ameen has an established record of translating academic research into UK public policy. She led a British Academy Policy-led Innovation Fellowship in partnership with Skills England, the Department for Education and the Department for Work and Pensions, examining AI skills inequalities, workforce readiness and inclusive AI capability. This work informed national AI skills policy and generated GOV.UK-published outputs including the AI Skills Tools Package, the AI Foundation Skills for Work benchmark and the Skills for AI (SKAI) programme. The SKAI research drew on 23 workshops, more than 500 survey responses and organisational case studies, and its findings were incorporated into Skills England's 2026 Sector Skills Needs Assessments.

Alongside her academic and policy work, Professor Ameen has extensive experience as an adviser, consultant and executive educator working with government, industry and senior leaders. Her consultancy, knowledge-exchange and executive education portfolio includes work with Vodafone UK, Roche, the British Council and Amazon, spanning responsible AI, AI adoption, organisational capability, digital transformation, AI skills, workforce development and leadership. Her work with Roche has focused on scalable digital transformation and AI-enabled innovation in highly regulated environments, while her executive education includes responsible AI leadership and bespoke AI masterclasses for senior executives across the UK and Europe.

She is highly active in industry and public engagement and has convened or contributed to major AI and digital transformation initiatives involving organisations including Microsoft, Google, LinkedIn, Rolls-Royce, Airbus and Sony Music, alongside UK government departments. She has delivered more than 50 national and international invited keynotes and senior talks to academic, policy and industry audiences.

Professor Ameen is a member of the UK Government Digital Inclusion Action Plan Committee, President and Founding Chair of the Association for Information Systems Immersive Digital Environments SIG, Senior Editor of Information Technology & People, and Associate Editor of the Journal of Service Management. She has served as Guest Editor or Managing Guest Editor for 10 journal special issues, including in Tourism Management, Information Systems Journal, Industrial Marketing Management, Journal of Business Research, Internet Research and Computers in Human Behavior, covering responsible generative AI, sustainable digital transformation, organisational agility, virtual influencers and emerging technologies.

Her academic leadership also includes extensive doctoral supervision and examination. She has supervised PhD research on AI-enabled influencers, human-AI interaction, AI in healthcare, cybersecurity, digital transformation and organisational readiness, including industry-linked and international doctoral projects, and has served as an external examiner for doctoral research at several UK universities.

Across her research, policy, consultancy and executive education, Professor Ameen focuses on how organisations and societies can adopt artificial intelligence in ways that improve performance and innovation while strengthening human capability, inclusion, responsible governance and long-term workforce resilience.