Simon Robert Hall

Simon has around 30 years of international experience across B2B and consumer marketing, technology, IT, software and services. He has held senior leadership roles with leading global companies including Dell, Microsoft, Acer, Toshiba and Philips. His positions have included UK Chief Marketing Officer at Dell for five years, EMEA Head of Marketing at Microsoft, EMEA Business Unit Director at Acer, and other senior roles at Toshiba and Dell. This experience has given him extensive expertise in strategic marketing, business growth, innovation and organisational transformation.

Alongside his corporate career, Simon has developed an extensive portfolio in consultancy, professional education and academia. He has been a Course Director for the Chartered Institute of Marketing (CIM) for around 10 years and is a University Lecturer at the University of Reading (Henley Business School) and University of Kent (LASE), where he teaches students and degree apprentices. For around a decade, he has also lectured on marketing, business strategy, innovation and innovation management, with a growing focus on evolving marketing and technology trends e.g. AI powered B2B marketing, Partnership and Proposition marketing; AI-enabled innovation and data-driven business transformation.

Simon is the author of three best-selling business books: Innovative B2B Marketing, B2B Digital Marketing Strategy and AI Powered B2B Marketing. He has extensively researched AI technologies and their business and marketing applications, developing considerable expertise in how organisations can harness AI to transform marketing strategy, improve customer engagement, drive innovation and deliver business growth. He has helped medium and large organisations across multiple industries develop their AI knowledge, capabilities and strategies.

Through his university teaching, professional courses, consultancy, training and workshops, Simon combines academic insight with extensive commercial experience. Having worked with hundreds of organisations each year, he helps business leaders and marketing teams understand and apply the latest developments in marketing, digital technologies and AI to drive growth, transformation and sustainable competitive advantage.