Marketing & Reputation
Academic leadership and practitioner expertise in the fields of Strategic Marketing, Customer Management, Digital Marketing and Reputation Management.
Marketing & Reputation, led by Professor Adrian Palmer, is one of six academic areas within the Henley Business School.
Henley has a strong heritage in the twin disciplines of strategic marketing and reputation management, and in matters relating to governance and leadership. The Marketing and Reputation faculty offer expertise across a diverse range of contemporary topics that challenge managers. Our aim is to provide both academic thought-leadership and, at the same time, practical application of our current thinking in order to provide relevance to management today.
Our research agenda is directed by our two applied research centres, the John Madejski Centre for Reputation and the Henley Centre for Customer Management, and by the Governance & Leadership group - all of which work with high profile member organisations to provide both academic thought-leadership and, at the same time, practical application of our current thinking in order to provide relevance to management today.
Marketing & Reputation hosts a monthly seminar series during University term-time, with presentations delivered by both internal and external speakers on a wide range of topics.