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Reputation and Relationships

Connecting stakeholder data to strategy is critical for the success of organizations. Yet, this is something that many organizations struggle with.

The work in the Centre has produced a tool that allows companies to address the gap between data and strategy.

Reputation

The Centre allows organizations to strengthen the key drivers of successful stakeholder relationships, achieving goals such as customer retention, pro-social outcomes and community impacts. This has helped organizations like Unilever to develop and communicate its Sustainable Living Plan, helped John Lewis with staff and employee happiness work and has helped multiple organizations in the financial service sector to better stakeholder relations.

In 2022, the Centre launched the North-South Impact Partnership which connects African not-for-profit organizations with the Henley Alumni Network.

In 2023, the Centre launched its African sister Centre, the John Madejski Centre for Reputation Africa, marking 15 years history of working with the not-for-profit sector.

From 2025-2030, the Centre is committed to developing new tools to measure reputation and the strength of relationships in less researched areas, such as the not-for-profit sector and the African context, as well as continuing to assist commercial organizations such as McDonalds improving healthy eating choices, and SAP to improve their partner-customer relationships.

Reputation and Responsibility: South Africa study trip

As part of our MBA module in Reputation &Responsibility, some MBA cohorts travel to Cape Town (South Africa) and spend a week working on consulting projects with local NGOs, trying to understand and improve their key stakeholder relationships.

In the video below, Mdu Dube, Director at Autism Western Cape (an organisation one of our MBA teams worked with in November 2018) explains how the project has impacted the organisation.

The stories below provide even more insight into the impact of the study trip on our MBA programme members:

Henley Blog: A life-affirming experience in South Africa
Graham Hutchings (EM17)

“It was a truly life-affirming experience, and now I see why it was billed so highly!”

Henley Blog: How I benefited from an MBA
Alexandra Bamburova (EM15)

“Social action gives students the mentality, ‘Oh, I can do something for someone else and I am doing it. This makes me feel really good.”
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JMCR interests and expertise

  • Understanding drivers of youth volunteering
    Strategic partner: “step up to serve” organisation, “iwill.org.uk” campaign
    Lead: Prof. K. Money, Associate Prof. J. Bartels and Dr I. Garnelo-Gomez

  • Understanding the Decision-Making of Retail Investors: impact of emotions and cognitive biases on financial decision
    ESRC funded project
    Lead: Prof. C. Brooks, Prof. C. Hillenbrand and Prof. K. Money

  • Understanding the impact of organisational purpose on stakeholder relationships
    Strategic partner: Arthur Page Society
    Lead: Prof. K. Money and B. Edlund
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