Skip to main content

Greenlands Masterclass - Agile Strategy Execution Through Experimentation NEW

20 April 2023
Event information
Date 20 April 2023
Time 9:30-16:30 (Timezone: Europe/London)
Price Exclusive to members of The Henley Partnership *Up to 2 Places*
Venue Henley Business School, Greenlands Campus
Event types:
Greenlands masterclass

How do I book?

This event is exclusive to members of The Henley Partnership.

To book please contact your HR or Learning and Development team at your organisation.

Unsure who to contact? Please do not hesitate to contact us at


This hands-on workshop explores using experimentation in organisations. We examine how experimentation can be used to reduce uncertainty and manage risk by uncovering what really works – and what doesn’t! Participants will be invited in advance to identify key business challenges and ideas for tackling them.

At the workshop, Dr Andrew MacLennan will introduce a systematic process to explore related strategic outcomes, reveal important uncertainties and formulate practical experiments to test solutions. Participants will be supported to apply the concepts and methods to their own challenges and ideas.

This workshop is ideally suited to pairs of participants from member organisations, who can apply this methodology live to ideas they would like to test.

Learning outcomes

By the end of the session you will:

  • be aware of the challenge agile strategy execution poses
  • understand the use of experimentation in an organisational context and its role in supporting agile strategy execution
  • be able to systematically explore outcomes and uncover key uncertainties
  • understand how to select and frame focused experiments
  • have the basic skills required to design robust and practical experiments

Dr Andrew MacLennan

Andrew Mac Lennan image

Dr Andrew MacLennan is a leading expert in strategy execution. He conducted the largest study ever undertaken in the field. Andrew specialises in the translation of strategy into action and driving agile adaptation through systematic experimentation.

He has supported many thousands of practitioners to design and conduct experiments in fields including banking, general insurance, life and pensions, FMCG, consumer durables, brewing and distilling, retail, telecoms, software, pharmaceuticals, engineering, hospitality, utilities, healthcare, recruitment and professional services.

Andrew is an Affiliate Faculty member at London Business School, where he teaches on the MBA and custom programmes. He is also Managing Director of consulting firm Strategy Execution Ltd.

He is author of Strategy Execution: Translating Strategy into Action in Complex Organizations, published by Routledge and Making Strategies Work, published by Pearson. His articles appear in publications from Forbes magazine to California Management Review.

Andrew has a PhD in strategy implementation from Edinburgh Business School.

*Up to 2 places per member organisation. 'Up to' indicates the maximum number per member organisation, it is not an allocation of places. All places are subject to availability at the time of booking.

* If due to COVID-19 restrictions we are unable to deliver face-to-face, events will be hosted online or rescheduled.

Contact us

The Henley Partnership

Talk to the team about membership - request a call or ask us a question at:

Telephone: 01491 418 855
Get Directions