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Dr Anastasiya Saraeva

Associate Professor of Reputation and Responsibility

Henley DBA Director

Anastasiya Saraeva

Specialisms

  • Reputation Management, 
  • Stakeholder Relationships, 
  • Communication, 
  • Quantative Methods

Location

Whiteknights and Greenlands Campuses

Dr Anastasiya Saraeva is Associate Professor of Reputation and Responsibility and Henley DBA Director. Anastasiya’s research interests are in the areas of reputation, stakeholder relationships, identification, sustainability, and corporate social responsibility.

Dr Anastasiya Saraeva is Associate Professor of Reputation and Responsibility. Currently, she is Henley DBA Director and Module Convenor for the Reputation and Responsibility (MNM2RR) module on the Flexible Executive MBA programme delivered in the UK, South Africa, and Malta. She also acts as Disability Representative on Henley Apprenticeship programmes.

Anastasiya’s research interests lie in the areas of organisational reputation, stakeholder relationships, communication, identification and disidentification. Additionally, she focuses on contemporary issues related to sustainability and corporate social responsibility. Anastasiya is a quantitative researcher, with a keen interest in experimental designs.

Anastasiya supervises both PhD and DBA students and welcomes applicants with research interests in reputation management, communication, and stakeholder relationships.

Anastasiya has published her work in reputed academic journals such as the British Journal of Management, Industrial Marketing Management, and others. She also engages in collaborative research projects with partners in the UK and internationally. One of her most prominent projects (led with Prof Kevin Money) is focused the development of multi-stakeholder insights and dashboards in relation to mental health with South London and Maudsley NHS Foundation Trust and Sussex Partnership NHS Foundation Trust.

Apart from her academic pursuits, Anastasiya is a certified coach, having obtained a Professional Certificate in Coaching from Henley Business School. Her educational achievements also include a PhD in Management from Henley Business School and MSc in International Management from University of Sussex. Additionally, she holds a degree in Piano Performance and Teaching, marking her diverse interests and expertise beyond the academic domain.

Reference: Shaban, A., Saraeva, A. , Rose, S. and Clark, M. (2024) The invisible hand of touch: testing a tactile sensation-choice satisfaction model in online shopping. Journal of Sensory Studies, 39 (1). e12897. ISSN 1745-459X doi: https://doi.org/10.1111/joss.12897
Henley faculty authors:
Dr Anastasiya Saraeva - Professor Emerita Susan Rose - Professor Moira Clark
Reference: Brooks, C., Sangiorgi, I. , Saraeva, A. , Hillenbrand, C. and Money, K. (2023) The importance of staying positive: the impact of emotions on attitude to risk. International Journal of Finance and Economics, 28 (3). pp. 3232-3261. ISSN 1099-1158 doi: https://doi.org/10.1002/ijfe.2591
Henley faculty authors:
Dr Ivan Sangiorgi - Dr Anastasiya Saraeva - Professor Carola Hillenbrand - Professor Kevin Money
Reference: Hillenbrand, C. , Saraeva, A. , Money, K. and Brooks, C. (2022) Saving for a rainy day… or a trip to the Bahamas? How the framing of investment communication impacts retail investors. British Journal of Management, 33 (2). pp. 1087-1109. ISSN 1467-8551 doi: https://doi.org/10.1111/1467-8551.12455
Henley faculty authors:
Professor Carola Hillenbrand - Dr Anastasiya Saraeva - Professor Kevin Money - Professor Chris Brooks
Reference: Fernández-Muiños, M., Money, K. , Saraeva, A. , Garnelo-Gomez, I. and Vázquez-Suárez, L. (2022) Are the sins of the father the sins of the sons, but not the daughters? Exploring how leadership gender and generation impact the corporate social responsibility of franchise firms. Sustainability, 14 (14). 8574. ISSN 2071-1050 doi: https://doi.org/10.3390/su14148574
Henley faculty authors:
Professor Kevin Money - Dr Anastasiya Saraeva - Dr Irene Garnelo-Gomez
Reference: Fernandez-Muinos, M., Money, K. , Saraeva, A. , Garnelo-Gomez, I. and Vazquez-Suarez, L. (2022) “The ladies are not for turning”: exploring how leader gender and industry sector influence the corporate social responsibility practices of franchise firms. Heliyon, 8 (11). e11930. ISSN 24058440 doi: https://doi.org/10.1016/j.heliyon.2022.e11930
Henley faculty authors:
Professor Kevin Money - Dr Anastasiya Saraeva - Dr Irene Garnelo-Gomez
Reference: Rose, S. , Fandel, D., Saraeva, A. and Dibley, A. (2021) Sharing is the name of the game: exploring the role of social media communication practices on B2B customer relationships in the life sciences industry. Industrial Marketing Management, 93. pp. 52-62. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2020.12.013
Henley faculty authors:
Professor Emerita Susan Rose - Dr Anastasiya Saraeva - Dr Anne Dibley
Reference: Fandel, D., Rose, S. , Saraeva, A. and Dibley, A. , (2021) Sharing is the Name of the Game: B2B Social Media Customer Engagement in the Life Sciences industry. Report. Henley Centre for Customer Management, UK. pp10.
Henley faculty authors:
Professor Emerita Susan Rose - Dr Anastasiya Saraeva - Dr Anne Dibley
Reference: Hillenbrand, C. , Saraeva, A. , Money, K. and Brooks, C. (2020) To invest or not to invest? The roles of product information, attitudes towards finance and life variables in retail investor propensity to engage with financial products. British Journal of Management, 31 (4). pp. 688-708. ISSN 1467-8551 doi: https://doi.org/10.1111/1467-8551.12348
Henley faculty authors:
Professor Carola Hillenbrand - Dr Anastasiya Saraeva - Professor Kevin Money - Professor Chris Brooks
Reference: Garnelo-Gomez, I. and Saraeva, A. (2019) Yes, we can! Encouraging responsible management through effective CSR communication. In: Farache, F., Grigore, G. , Stancu, A. and McQueen, D. (eds.) Responsible People: The Role of the Individual in CSR, Entrepreneurship and Management Education. Palgrave Macmillan, Cham, Switzerland, pp. 115-134. ISBN 9783030107390
Henley faculty authors:
Dr Irene Garnelo-Gomez - Dr Anastasiya Saraeva
Reference: Saraeva, A. (2017) The interactions between messages and stakeholder (dis)identification with messengers: exploring their moderating impact on the links between perceptions of corporate reputation, organisational (dis)identification, and behavioural outcomes. PhD thesis, University of Reading.
Henley faculty authors:
Dr Anastasiya Saraeva
Reference: Money, K. , Saraeva, A. , Garnelo-Gomez, I. , Pain, S. and Hillenbrand, C. (2017) Corporate reputation past and future: a review and integration of existing literature and a framework for future research. Corporate Reputation Review, 20 (3-4). pp. 193-211. ISSN 1479-1889 doi: https://doi.org/10.1057/s41299-017-0034-3
Henley faculty authors:
Professor Kevin Money - Dr Anastasiya Saraeva - Dr Irene Garnelo-Gomez - Professor Carola Hillenbrand

Reputation and responsibility

The Reputation and Responsibility module explores the identification, development and management of reputation, corporate responsibility and stakeholder relationships critical to organisational performance. It focuses upon the strategies and choices in...

Module code: MNM2RR

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