Dr Andrew Hull is a lecturer in strategy with more than 30 years experience in business both as a practitioner and, latterly, as an academic.
- PhD In Management
- MA in European Studies
- Chartered Accountant
Andrew's PhD thesis analysed how three large UK retailers managed the performance of their business over time and highlighted both the formal and informal practices adopted. The analysis was used to reflect on how modern, complex organisations can meet their strategic objectives and improve their performance both in the short and long term.
Andrew held a number of senior positions in large multi-national retail organisations both in the UK and overseas before completing his PhD and continuing his career in academia.
Andrew is a Chartered Accountant and during his time in industry, he was responsible for helping the businesses drive the performance of their operating units both in the short term and, through strategy, the long term.
In the classroom, he uses real life examples drawing on his industry experience to bring application of theory to life and highlight the practical issues students will face as they apply their learning to real problems, whether that is working with Senior Leadership Teams to develop strategy or regional teams to improve their financial performance.
Strategy is contentious and in addressing the topic, this module explores how and where firms create competitive advantage in their markets. In doing so, it will introduce students to strategy...
Markets, Marketing and Strategy
This module is intended to provide students with an initial understanding of businesses, the political, competitive and technological environment within which they operate and the nature of the strategic and...
Organisations and environment
In this module learners will explore the organisation's environmental context. They will consider the influences on organisations including: Consumers and competitorsThe role and function of marketing StakeholdersLocal, national and international...
- Business performance management
- Retail history