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Professor Kevin Money

Professor of Reputation and Responsible Leadership

Director of the John Madejski Centre for Reputation

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Specialisms

  • Relationships, 
  • Reputation, 
  • Leadership, 
  • Identity, 
  • Communication

Location

Engine House building room 502, Greenlands campus

Professor Kevin Money is a Professor of Reputation and Responsible Leadership and Director of the John Madejski Centre for Reputation at Henley Business School and a Visiting Professor at Instituto de Empresa Business School, Madrid, Spain.

He studies reputation, identity, corporate responsibility and stakeholder relationships, exploring trust, sustainability and pro-social behaviour and how leaders, organisations and boards can influence this. He has published books and articles in leading journals, such as the Journal of Business Research, Group and Organisation Management, the Journal of Business Ethics, the British Journal of Management and Long Range Planning, and is the former editor of the Journal of General Management.

Kevin's work has a widespread impact on practice through its use in corporate, government and non-profit organisations (NPOs). At a corporate level, he has advised Unilever, McDonald's and Zurich Insurance on issues such as sustainable consumption, healthy eating and customer retention and in the third sector his work is used by NPOs and the NHS to showcase and build positive societal impact. He advises the UK Government on its communications and is a member of the UK Cabinet Office Strategy and Evaluation Council. In 2024, he reviewed UK Government communications, leading to the publication of the Government Communication Service Evaluation Cycle, a mandatory communication tool used across government. In 2025, Kevin is part of a team reviewing the UK's international communications.

As the module convenor for the MBA Reputation and Responsibility Immersion Trip, Kevin works with a network of more than 100 South African NPOs. He supervises doctoral students and is a Chartered Psychologist.

Reference: Garnelo-Gomez, I. and Money, K. (2024) Charity starts at home: understanding what drives children from economically disadvantaged communities to engage in social action. Nonprofit and Voluntary Sector Quarterly. ISSN 1552-7395 doi: 10.1177/08997640241278640
Henley faculty authors:
Professor Kevin Money
Reference: Zhang, H., Millan, E. , Money, K. and Guo, P. (2024) E-commerce development, poverty reduction and income growth in rural China. Journal of Strategy and Management. ISSN 1755-425X doi: 10.1108/JSMA-06-2023-0148
Henley faculty authors:
Professor Kevin Money
Reference: Fernandez-Muinos, M., Money, K. , Saraeva, A. , Garnelo-Gomez, I. and Vazquez-Suarez, L. (2022) “The ladies are not for turning”: exploring how leader gender and industry sector influence the corporate social responsibility practices of franchise firms. Heliyon, 8 (11). e11930. ISSN 24058440 doi: 10.1016/j.heliyon.2022.e11930
Henley faculty authors:
Professor Kevin Money - Dr Anastasiya Saraeva
Reference: Garnelo-Gomez, I. , Money, K. and Littlewood, D. (2022) From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living. European Journal of Marketing, 56 (12). ISSN 0309-0566 doi: 10.1108/EJM-03-2020-0226
Henley faculty authors:
Professor Kevin Money
Reference: Fernández-Muiños, M., Money, K. , Saraeva, A. , Garnelo-Gomez, I. and Vázquez-Suárez, L. (2022) Are the sins of the father the sins of the sons, but not the daughters? Exploring how leadership gender and generation impact the corporate social responsibility of franchise firms. Sustainability, 14 (14). 8574. ISSN 2071-1050 doi: 10.3390/su14148574
Henley faculty authors:
Professor Kevin Money - Dr Anastasiya Saraeva
Reference: Garnelo-Gomez, I. , Money, K. and Littlewood, D. (2015) Understanding the Identity and Motivations of Sustainable Consumers. In: British Academy of Mangement Conference, 8 - 10 September 2015, Portsmouth, UK.
Henley faculty authors:
Professor Kevin Money
Reference: Garnelo-Gomez, I. , Money, K. and Littlewood, D. (2019) “I Live Sustainably”: Exploring Sustainable Living Narratives Through Identity and Motivation. In: Academy of Management Annual Meeting 2019, 9-13 August 2019, Boston, USA. doi: 10.5465/AMBPP.2019.14592abstract
Henley faculty authors:
Professor Kevin Money
Reference: Brooks, C. , Sangiorgi, I. , Saraeva, A. , Hillenbrand, C. and Money, K. (2023) The importance of staying positive: the impact of emotions on attitude to risk. International Journal of Finance and Economics, 28 (3). pp. 3232-3261. ISSN 1099-1158 doi: 10.1002/ijfe.2591
Henley faculty authors:
Dr Ivan Sangiorgi - Dr Anastasiya Saraeva - Professor Carola Hillenbrand - Professor Kevin Money
Reference: Hillenbrand, C. , Saraeva, A. , Money, K. and Brooks, C. (2022) Saving for a rainy day… or a trip to the Bahamas? How the framing of investment communication impacts retail investors. British Journal of Management, 33 (2). pp. 1087-1109. ISSN 1467-8551 doi: 10.1111/1467-8551.12455
Henley faculty authors:
Professor Carola Hillenbrand - Dr Anastasiya Saraeva - Professor Kevin Money
Reference: Brooks, C. , Sangiorgi, I. , Hillenbrand, C. and Money, K. (2019) Experience wears the trousers: exploring gender and attitude to financial risk. Journal of Economic Behavior & Organization, 163. pp. 483-515. ISSN 0167-2681 doi: 10.1016/j.jebo.2019.04.026
Henley faculty authors:
Dr Ivan Sangiorgi - Professor Carola Hillenbrand - Professor Kevin Money
Reference: Rose, S. and Money, K. , (2012) Corporate reputation and B2B inter-firm partnerships. Report. Henley Centre for Customer Management
Henley faculty authors:
Professor Emerita Susan Rose - Professor Kevin Money
Reference: Hillenbrand, C. , Saraeva, A. , Money, K. and Brooks, C. (2020) To invest or not to invest? The roles of product information, attitudes towards finance and life variables in retail investor propensity to engage with financial products. British Journal of Management, 31 (4). pp. 688-708. ISSN 1467-8551 doi: 10.1111/1467-8551.12348
Henley faculty authors:
Professor Carola Hillenbrand - Dr Anastasiya Saraeva - Professor Kevin Money
Reference: Brooks, C. , Sangiorgi, I. , Hillenbrand, C. and Money, K. (2018) Why are older investors less willing to take financial risks? International Review of Financial Analysis, 56. pp. 52-72. ISSN 1057-5219 doi: 10.1016/j.irfa.2017.12.008
Henley faculty authors:
Dr Ivan Sangiorgi - Professor Carola Hillenbrand - Professor Kevin Money
Reference: Money, K. , Saraeva, A. , Garnelo-Gomez, I. , Pain, S. and Hillenbrand, C. (2017) Corporate reputation past and future: a review and integration of existing literature and a framework for future research. Corporate Reputation Review, 20 (3-4). pp. 193-211. ISSN 1479-1889 doi: 10.1057/s41299-017-0034-3
Henley faculty authors:
Professor Kevin Money - Dr Anastasiya Saraeva - Professor Carola Hillenbrand
Reference: Hillenbrand, C. , Money, K. G. , Brooks, C. and Tovstiga, N. (2019) Corporate tax: what do stakeholders expect? Journal of Business Ethics, 158 (2). pp. 403-426. ISSN 1573-0697 doi: 10.1007/s10551-017-3700-6
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money
Reference: Brooks, C. , Godfrey, C. , Hillenbrand, C. and Money, K. (2016) Do investors care about corporate tax? Journal of Corporate Finance, 38. pp. 218-248. ISSN 0929-1199 doi: 10.1016/j.jcorpfin.2016.01.013
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money
Reference: West, B., Hillenbrand, C. , Money, K. , Ghobadian, A. and Ireland, R. D. (2016) Exploring the impact of social axioms on firm reputation: a stakeholder perspective. British Journal of Management, 27 (2). pp. 249-270. ISSN 1467-8551 doi: 10.1111/1467-8551.12153
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money - Professor Abby Ghobadian
Reference: Hillenbrand, C. , Money, K. and Ghobadian, A. (2015) Corporate responsibility and stakeholder relationship impact. In: Lawton, T. C. and Tazeeb, S. R. (eds.) The Routledge Companion to Non-Market Strategy. Routledge Companions in Business, Management and Accounting. Routledge. ISBN 9780415712316
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money - Professor Abby Ghobadian
Reference: Money, A. G., Atwal, A., Young, K. L., Day, Y., Wilson, L. and Money, K. G. (2015) Using the Technology Acceptance Model to explore community dwelling older adults’ perceptions of a 3D interior design application to facilitate pre-discharge home adaptations. BMC Medical Informatics and Decision Making, 15 (1). 73. ISSN 1472-6947 doi: 10.1186/s12911-015-0190-2
Henley faculty authors:
Professor Kevin Money
Reference: Hillenbrand, C. and Money, K. G. (2015) Unpacking the mechanism by which psychological ownership manifests at the level of the individual: a dynamic model of identity and self. Journal of Marketing Theory and Practice, 23 (2). pp. 148-165. ISSN 1069-6679 doi: 10.1080/10696679.2015.1002334
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money
Reference: Ghobadian, A. , Money, K. and Hillenbrand, C. (2015) Corporate responsibility research: past – present – future. Group & Organization Management, 40 (3). pp. 271-294. ISSN 1059-6011 doi: 10.1177/1059601115590320
Henley faculty authors:
Professor Abby Ghobadian - Professor Kevin Money - Professor Carola Hillenbrand
Reference: West, B., Hillenbrand, C. and Money, K. (2015) Building employee relationships through corporate social responsibility: the moderating role of social cynicism and reward for application. Group & Organization Management, 40 (3). pp. 295-322. ISSN 1059-6011 doi: 10.1177/1059601114560062
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money
Reference: Mason, D., Hillenbrand, C. and Money, K. (2014) Are informed citizens more trusting? Transparency of performance data and trust towards a British police force. Journal of Business Ethics, 122 (2). pp. 321-341. ISSN 1573-0697 doi: 10.1007/s10551-013-1702-6
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money
Reference: Money, K. , Hillenbrand, C. , Henseler, J. and da Camara, N. (2013) Exploring unanticipated consequences of strategy amongst stakeholder segments: the case of a European Revenue Service. Long Range Planning, 45 (5-6). pp. 395-423. ISSN 0024-6301 doi: 10.1016/j.lrp.2012.09.003
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand
Reference: Hillenbrand, C. , Money, K. and Ghobadian, A. (2013) Unpacking the mechanism by which corporate responsibility impacts stakeholder relationships. British Journal of Management, 24 (1). pp. 127-146. ISSN 1467-8551 doi: 10.1111/j.1467-8551.2011.00794.x
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money - Professor Abby Ghobadian
Reference: Hillenbrand, C. and Money, K. (2008) A behavioural schema to the impact of corporate responsibility on customer and employee relationships. In: International Association for Business & Society (IABS), June 2008, Tampere, Finland. (Unpublished)
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money
Reference: MacMillan, K., Money, K. and Downing, S. (2002) United Kingdom: best and worst corporate reputations — nominations by the general public. Corporate Reputation Review, 2002 (4). pp. 374-384. ISSN 1479-1889 doi: 10.1057/palgrave.crr.1540158
Henley faculty authors:
Professor Kevin Money
Reference: McCalla, R., Ezingeard, J.-N. and Money, K. (2003) A behavioural approach to CRM systems evaluation. Electronic Journal of Information Systems Evaluation, 6 (2). ISSN 1566-6379
Henley faculty authors:
Professor Kevin Money
Reference: MacMillan, K., Money, K. , Downing, S. and Hillenbrand, C. (2004) Giving your organisation SPIRIT: an overview and call to action for directors on issues of corporate governance, corporate reputation and corporate responsibility. Journal of General Management, 30 (2). pp. 15-42. ISSN 0306-3070
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand
Reference: MacMillan, K., Money, K. , Downing, S. and Hillenbrand, C. (2005) Reputation in relationships: measuring experiences, emotions and behaviors. Corporate Reputation Review, 8 (3). pp. 214-232. ISSN 1479-1889 doi: 10.1057/palgrave.crr.1540251
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand
Reference: MacMillan, K., Money, K. , Money, A.H. and Downing, S. (2005) Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory. Journal of Business Research, 58 (6). pp. 806-818. ISSN 0148-2963 doi: 10.1016/j.jbusres.2003.08.008 (special section 'The nonprofit marketing landscape')
Henley faculty authors:
Professor Kevin Money
Reference: Money, K. and Gardiner, L. (2005) Reputational management: ignore at your own peril. Handbook of Business Strategy, 6 (1). pp. 43-46. ISSN 1077-5730 doi: 10.1108/08944310510556946
Henley faculty authors:
Professor Kevin Money
Reference: Money, K. and Hillenbrand, C. (2006) Using reputation measurement to create value: an analysis and integration of existing measures. Journal of General Management, 32 (1). pp. 1-12. ISSN 0306-3070 doi: 10.1177/030630700603200101
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand
Reference: Money, K. , Money, A., Downing, S. and Hillenbrand, C. (2007) Relationship marketing and the not-for-profit sector: an extension and application of the commitment-trust theory. In: Sargeant, A. and Wymer, W. (eds.) The Routledge companion to nonprofit marketing. Routledge, London, pp. 28-48. ISBN 9780415417273
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand
Reference: Hillenbrand, C. and Money, K. (2007) So messen Sie, ob sich Gutes lohnt. Harvard Business Manager. pp. 36-44.
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money
Reference: Rose, S. , Hillenbrand, C. and Money, K. (2009) Corporate identity and the missing link to corporate reputation. In: Global brand conference: branding and society, 1-3 Sep 2009, Cambridge, UK. (Unpublished)
Henley faculty authors:
Professor Emerita Susan Rose - Professor Carola Hillenbrand - Professor Kevin Money
Reference: Money, K. , Rose, S. and Hillenbrand, C. (2008) Where does corporate branding end and reputation management begin? In: 12th International Reputation Institute Conference, 29 May - 1 June, Beijing. (Unpublished)
Henley faculty authors:
Professor Kevin Money - Professor Emerita Susan Rose - Professor Carola Hillenbrand
Reference: Hillenbrand, C. and Money, K. (2007) Corporate responsibility and corporate reputation: two separate concepts or two sides of the same coin? Corporate Reputation Review, 10 (4). pp. 261-277. ISSN 1479-1889 doi: 10.1057/palgrave.crr.1550057
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money
Reference: Money, K. and Hillenbrand, C. (2009) Exploring characteristics of BRB partnerships that can bring societal benefits. In: Society for Business Ethics Annual Meeting, 6-9 Aug 2009, Chicago, IL. (Unpublished)
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand
Reference: Hillenbrand, C. and Money, K. (2009) Segmenting stakeholders in terms of corporate responsibility: implications for reputation management. Australasian Marketing Journal, 17 (2). pp. 99-105. ISSN 1441-3582 doi: 10.1016/j.ausmj.2009.05.004
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money
Reference: Money, K. , Hillenbrand, C. and Da Camara, N. (2009) Putting positive psychology to work in organisations. Journal of General Management, 34 (3). pp. 21-36. ISSN 0306-3070 doi: 10.1177/030630700903400302
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand
Reference: Hillenbrand, C. , Money, K. and Pavelin, S. (2011) Stakeholder-defined corporate responsibility for a pre-credit-crunch financial service company: lessons for how good reputations are won and lost. Journal of Business Ethics, 105 (3). pp. 337-356. ISSN 1573-0697 doi: 10.1007/s10551-011-0969-8
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money
Reference: Hillenbrand, C. , Money, K. G. and Pavelin, S. (2010) Stakeholder-defined corporate responsibility for a pre-credit-crunch financial service company. In: Academy of Management Conference, 6-10 Aug 2010, Montreal, Canada .
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money
Reference: Da Camara, N. Z. , Money, K. G. and Hillenbrand, C. (2010) The role of rational trust and emotional trust in developing brand sustainability and strategic reputation management in the public sector. In: 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, 19-21 May 2010, Rio de Janeiro, Brazil.
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand
Reference: Money, K. , Hillenbrand, C. and Downing, S. (2011) Reputation in relationships. In: Helm, S., Liehr-Gobbers, K. and Storck, C. (eds.) Reputation management. 1st edition. Management for professionals. Springer, pp. 75-90. ISBN 9783642192654
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand
Reference: Money, K. , Hillenbrand, C. , Hunter, I. and Money, A.G. (2012) Modelling bi-directional research: a fresh approach to stakeholder theory. Journal of Strategy and Management, 5 (1). pp. 5-24. ISSN 1755-425X doi: 10.1108/17554251211200428
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand
Reference: Money, K. G. and Hillenbrand, C. (2010) From approaches to life to approaches to work – applying positive psychology principles to shed new light on employee well-being and commitment. In: The British Psychological Society Annual Conference 2010, 14-16 Apr 2010, Stratford-upon-Avon, UK.
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand
Reference: Da Camara, N. Z. , Money, K. G. and Hillenbrand, C. (2010) The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups. In: 18th International Conference in Relationship Marketing (ICRM), 27-30 Sept 2010, Henley on Thames, UK .
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand
Reference: Hillenbrand, C. and Money, K. G. (2010) Building trust and positive intent among customers and employees through corporate responsibility. In: Academy of Management Conference, 6-10 Aug 2010, Montreal, Canada.
Henley faculty authors:
Professor Carola Hillenbrand - Professor Kevin Money
Reference: Money, K. , Rose, S. and Hillenbrand, C. (2010) The impact of the corporate identity mix on corporate reputation. Journal of Brand Management, 18. pp. 197-211. ISSN 1479-1803 doi: 10.1057/bm.2010.31
Henley faculty authors:
Professor Kevin Money - Professor Emerita Susan Rose - Professor Carola Hillenbrand
Reference: Money, K. G. , Hillenbrand, C. , Day, M. B. and Magnan, G.M. (2010) Exploring reputation of B2B partnerships: extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships. Industrial Marketing Management, 39 (5). pp. 761-768. ISSN 0019-8501 doi: 10.1016/j.indmarman.2010.02.015
Henley faculty authors:
Professor Kevin Money - Professor Carola Hillenbrand - Professor Marc Day

Reputation and Responsibility with Global Immersion Study (South Africa)

You will travel to South Africa to help an NGO understand and improve its key stakeholder relationships, applying your learning in a real-world setting with lasting social impact. Use this...

Module code: MNM2G008

A Review of Current Practice and Future Directions for Evaluation within and across the Government Communication Service can be made available upon request.