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Professor Peter Miskell

Professor of International Business and Media History

Head of Undergraduate Programmes, Henley Business School

Dr peter miskell 397 3 Peter Miskell1 75e5pfi5i


  • Business History, 
  • Multinational Firms, 
  • Creative Industries


HBS 149, Whiteknights campus

Professor Peter Miskell is a business historian with a particular interest in the development of multinational firms within the creative and cultural industries.

Peter is Editor-in-Chief of the journal Management and Organizational History, and Co-Director of the Centre for International Business History. Has has recently been elected to the Council of the European Business History Association.

Reference: Miskell, P. (2019) Entertainment and the film industry. In: da Silva Lopes, T., Lubinski, C. and Tworek, H. J.S. (eds.) The Routledge Companion to the Makers of Global Business. Routledge, Abingdon. ISBN 9781138242654
Reference: Miskell, P. (2018) Reflections on the integration of history and organization studies. Management and Organizational History, 13 (3). pp. 213-219. ISSN 1744-9359 doi:
Reference: Walker, J. , Greve, P. , Wood, G. and Miskell, P. (2019) Because you're worth it? Determinants of Vice Chancellor pay in the UK. Industrial Relations Journal, 50 (5-6). pp. 450-467. ISSN 0019-8692 doi:
Reference: Pokorny, M., Miskell, P. and Sedgwick, J. (2019) Managing uncertainty in creative industries: film sequels and Hollywood's profitability, 1988-2015. Competition and Change, 23 (1). pp. 23-46. ISSN 1477-2221 doi:
Reference: Sedgwick, J., Miskell, P. and Nicoli, M. (2019) The market for films in postwar Italy: evidence for both national and regional patterns of taste. Enterprise and Society, 20 (1). pp. 199-228. ISSN 1467-2235 doi:
Reference: Miskell, P. (2016) International films and international markets: the globalisation of Hollywood entertainment, c.1921-1951. Media History, 22 (2). pp. 174-200. ISSN 1469-9729 doi:
Reference: Miskell, P. and Nicoli, M. (2016) From outsiders to insiders? Strategies and practices of American film distributors in post-war Italy. Enterprise and Society, 17 (3). pp. 546-590. ISSN 1467-2235 doi:
Reference: Scott, P. , Walker, J. and Miskell, P. (2015) British working-class household composition, labour supply, and commercial leisure participation during the 1930s. Economic History Review, 68 (2). pp. 657-682. ISSN 1468-0289 doi:
Reference: Sedgwick, J., Pokorny, M. and Miskell, P. (2014) Hollywood in the world market – evidence from Australia in the mid-1930s. Business History, 56 (5). pp. 689-723. ISSN 1743-7938 doi:
Reference: Miskell, P. (2012) Unilever and its brands since the 1950s: competitive threats and strategic responses. In: Segreto, L., Bonin, H., Kozminski,, A. K., Manera, C. and Pohl, M. (eds.) European Business and Brand Building. Peter Lang, Brussels, pp. 29-50. ISBN 9789052017938
Reference: Miskell, P. (2010) Unilever’s (other) brand wars: retailers, private labels, and struggles for supremacy within product supply chains. In: da Silva Lopes, T. and Duguid, P. (eds.) Trademarks, Brands and Competitiveness. Routledge, New York, pp. 215-233. ISBN 9780415776936
Reference: Miskell, P. (2004) Historians and film. In: Lambert, P. and Schofield, P. (eds.) Making history: an introduction to the history and practices of a discipline. Routledge, London, pp. 245-256. ISBN 9780415242554
Reference: Miskell, P. (2004) Cavity protection or cosmetic perfection? Innovation and marketing of toothpaste brands in the United States and western Europe, 1955-1985. Business History Review, 78 (1). pp. 29-60.
Reference: Miskell, P. (2005) Seduced by the silver screen: film addicts, critics and cinema regulation in Britain in the 1930s and 1940s. Business History, 47 (3). pp. 433-448. ISSN 1743-7938 doi: (special issue 'The business of dependency: governments, firms and the consumption of addictive products' )
Reference: Jones, G. and Miskell, P. (2005) European integration and corporate restructuring: the strategy of Unilever, c.1957–c.1990. Economic History Review, 58 (1). pp. 113-139. ISSN 1468-0289 doi:
Reference: Miskell, P. (2006) “Selling America to the world”? The rise and fall of an international film distributor in its largest foreign market: United Artists in Britain, 1927–1947. Enterprise and Society, 7 (4). pp. 740-776. ISSN 1467-2235 doi:
Reference: Miskell, P. (2006) A social history of the cinema in Wales, 1918-1951: pulpits, coalpits and fleapits. University of Wales Press, Cardiff, pp224. ISBN 9780708318782
Reference: Miskell, P. (2007) Americanization and its limits: United artists in the British market in the 1930s and 1940s. In: Wiener, J. and Hampton, M. (eds.) Anglo-American media interactions, 1850-2000. Palgrave Macmillan, Basingstoke. ISBN 9780230521254
Reference: Jones, G. and Miskell, P. (2007) Acquisitions and firm growth: creating Unilever's ice cream and tea business. Business History, 49 (1). pp. 8-28. ISSN 1743-7938 doi:
Reference: Ivory, C., Miskell, P. , Shipton, H., White, A. and Neely, A., (2007) The future of business school faculty. Report. Advanced Institute of Management Research, London. pp24. ISBN 9781906087050
Reference: Miskell, P. (2009) Resolving the global efficiency versus local adaptability dilemma: US film multinationals in their largest foreign market in the 1930s and 1940s. Business History, 51 (3). pp. 426-444. ISSN 1743-7938 doi:
Reference: Miskell, P. (2009) The film industry in twentieth century Britain: consumption patterns, government regulation, and firm strategy. In: Coopey, R. and Lyth, P. (eds.) Business in Britain in the twentieth century: decline and renaissance. Oxford University Press, Oxford, pp. 306-329. ISBN 9780199226009

Management in Media Industries

This module engages in a detailed analysis of the media industry. Fundamental economic questions are considered, along with the strategic choices facing media organisations. Students are introduced to the key...

Module code: MM397

Past Events

The 24th Annual Congress of the European Business History Association

10th September 2020

Archives and Records Association UK & Ireland Annual Conference

2nd September 2020

Association of Business Historians Annual Conference

26th June 2020

Most recent news & media

Are all movies created sequel?

  • Research news
24th January 2020