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Professor Peter Miskell

Professor of International Business and Media History

Head of Undergraduate Programmes, Henley Business School

Dr peter miskell 397 3 Peter Miskell1 75e5pfi5i


  • Business History, 
  • Multinational Firms, 
  • Creative Industries


HBS 149, Whiteknights campus

Professor Peter Miskell is a business historian with a particular interest in the development of multinational firms within the creative and cultural industries.

Peter is Editor-in-Chief of the journal Management and Organizational History, and Co-Director of the Centre for International Business History. Has has recently been elected to the Council of the European Business History Association.

Reference: Miskell, P. (2019) Entertainment and the film industry. In: da Silva Lopes, T., Lubinski, C. and Tworek, H. J.S. (eds.) The Routledge Companion to the Makers of Global Business. Routledge, Abingdon. ISBN 9781138242654
Reference: Walker, J. , Greve, P. , Wood, G. and Miskell, P. (2019) Because you're worth it? Determinants of Vice Chancellor pay in the UK. Industrial Relations Journal, 50 (5-6). pp. 450-467. ISSN 0019-8692 doi:
Reference: Pokorny, M., Miskell, P. and Sedgwick, J. (2019) Managing uncertainty in creative industries: film sequels and Hollywood's profitability, 1988-2015. Competition and Change, 23 (1). pp. 23-46. ISSN 1477-2221 doi:
Reference: Sedgwick, J., Miskell, P. and Nicoli, M. (2019) The market for films in postwar Italy: evidence for both national and regional patterns of taste. Enterprise and Society, 20 (1). pp. 199-228. ISSN 1467-2235 doi:
Reference: Miskell, P. (2018) Reflections on the integration of history and organization studies. Management and Organizational History, 13 (3). pp. 213-219. ISSN 1744-9359 doi:
Reference: Miskell, P. (2016) International films and international markets: the globalisation of Hollywood entertainment, c.1921-1951. Media History, 22 (2). pp. 174-200. ISSN 1469-9729 doi:
Reference: Miskell, P. and Nicoli, M. (2016) From outsiders to insiders? Strategies and practices of American film distributors in post-war Italy. Enterprise and Society, 17 (3). pp. 546-590. ISSN 1467-2235 doi:
Reference: Scott, P. , Walker, J. and Miskell, P. (2015) British working-class household composition, labour supply, and commercial leisure participation during the 1930s. Economic History Review, 68 (2). pp. 657-682. ISSN 1468-0289 doi:
Reference: Sedgwick, J., Pokorny, M. and Miskell, P. (2014) Hollywood in the world market – evidence from Australia in the mid-1930s. Business History, 56 (5). pp. 689-723. ISSN 1743-7938 doi:
Reference: Miskell, P. (2012) Unilever and its brands since the 1950s: competitive threats and strategic responses. In: Segreto, L., Bonin, H., Kozminski,, A. K., Manera, C. and Pohl, M. (eds.) European Business and Brand Building. Peter Lang, Brussels, pp. 29-50. ISBN 9789052017938
Reference: Miskell, P. (2010) Unilever’s (other) brand wars: retailers, private labels, and struggles for supremacy within product supply chains. In: da Silva Lopes, T. and Duguid, P. (eds.) Trademarks, Brands and Competitiveness. Routledge, New York, pp. 215-233. ISBN 9780415776936
Reference: Miskell, P. (2009) Resolving the global efficiency versus local adaptability dilemma: US film multinationals in their largest foreign market in the 1930s and 1940s. Business History, 51 (3). pp. 426-444. ISSN 1743-7938 doi:
Reference: Miskell, P. (2009) The film industry in twentieth century Britain: consumption patterns, government regulation, and firm strategy. In: Coopey, R. and Lyth, P. (eds.) Business in Britain in the twentieth century: decline and renaissance. Oxford University Press, Oxford, pp. 306-329. ISBN 9780199226009
Reference: Miskell, P. (2007) Americanization and its limits: United artists in the British market in the 1930s and 1940s. In: Wiener, J. and Hampton, M. (eds.) Anglo-American media interactions, 1850-2000. Palgrave Macmillan, Basingstoke. ISBN 9780230521254
Reference: Jones, G. and Miskell, P. (2007) Acquisitions and firm growth: creating Unilever's ice cream and tea business. Business History, 49 (1). pp. 8-28. ISSN 1743-7938 doi:
Reference: Ivory, C., Miskell, P. , Shipton, H., White, A. and Neely, A., (2007) The future of business school faculty. Report. Advanced Institute of Management Research, London. pp24. ISBN 9781906087050
Reference: Miskell, P. (2006) “Selling America to the world”? The rise and fall of an international film distributor in its largest foreign market: United Artists in Britain, 1927–1947. Enterprise and Society, 7 (4). pp. 740-776. ISSN 1467-2235 doi:
Reference: Miskell, P. (2006) A social history of the cinema in Wales, 1918-1951: pulpits, coalpits and fleapits. University of Wales Press, Cardiff, pp224. ISBN 9780708318782
Reference: Miskell, P. (2005) Seduced by the silver screen: film addicts, critics and cinema regulation in Britain in the 1930s and 1940s. Business History, 47 (3). pp. 433-448. ISSN 1743-7938 doi: (special issue 'The business of dependency: governments, firms and the consumption of addictive products' )
Reference: Jones, G. and Miskell, P. (2005) European integration and corporate restructuring: the strategy of Unilever, c.1957–c.1990. Economic History Review, 58 (1). pp. 113-139. ISSN 1468-0289 doi:
Reference: Miskell, P. (2004) Historians and film. In: Lambert, P. and Schofield, P. (eds.) Making history: an introduction to the history and practices of a discipline. Routledge, London, pp. 245-256. ISBN 9780415242554
Reference: Miskell, P. (2004) Cavity protection or cosmetic perfection? Innovation and marketing of toothpaste brands in the United States and western Europe, 1955-1985. Business History Review, 78 (1). pp. 29-60.

Management Debates: ways of thinking about business

This module introduces students to key ideas and debates that pertain to the study of business and management. It exposes students to the intellectual foundations on which many well-known management...

Module code: MM1F19

Management in Creative and Cultural Organisations

This module examines organisations that are engaged in creative or cultural activities. Students are required to define the parameters of the creative or cultural industries; to identify the management challenges...

Module code: MMM087

Management in Media Industries

This module engages in a detailed analysis of the media industry. Fundamental economic questions are considered, along with the strategic choices facing media organisations. Students are introduced to the key...

Module code: MM397

Past Events

The 24th Annual Congress of the European Business History Association

10 September 2020

Archives and Records Association UK & Ireland Annual Conference

2 September 2020

Association of Business Historians Annual Conference

26 June 2020

Most recent news & media

Are all movies created sequel?

  • Research news
24 January 2020