Specialisms
- Marketing,
- Influencer Marketing,
- Virtual Influencer,
- Consumer Behaviours,
- Social Media Marketing
Location
Hoang My Tran is a Ph.D. candidate in Marketing at Henley Business School since September 2023. Her research explores the effectiveness of influencer marketing, with a particular focus on virtual influencers. She aims to highlight the risks in managing virtual influencers for both social media content creators and brands, contributing to a deeper understanding of their role in digital marketing strategies. Under the supervision of Rodrigo Perez Vega, University of Reading, and Katrin Scherschel, University of Sheffield.
She holds an MSc in International Business from the University of Nottingham and have over five years of experience working as a Marketing and Business Development Manager in entrepreneurial companies. She is particularly interested in innovation and the ever-changing pace of technology, as well as its effect on consumer behaviours.
Specialisms
- Marketing
- Influencer Marketing
- Virtual Influencer
- Consumer Behaviours
- Social Media Marketing