Dr Rodrigo Perez-Vega
Associate Professor of Marketing
- Digital Marketing,
- Social media,
- Online consumer behaviour,
- Artificial intelligence in Marketing,
- Sharing economy
Dr Rodrigo Perez-Vega is an Associate Professor of Marketing at Henley Business School. His research interests are in digital marketing, online consumer behaviour, social media marketing, social CRM, and applications of AI to marketing.
Rodrigo holds a PhD in Management, where he looked at the role of immediacy as a determinant of Facebook fan page engagement. He also holds a Master of Research, an MSc in Strategic Project Management and a BA (Hons) in Marketing.
Rodrigo has been invited to deliver workshops and conferences at the Q&A Summit, SME World Summit and the Social Media Summit. He actively engages with industry in the UK, UAE and Mexico for his research projects and he was awarded best literature review at the Doctoral Colloquium of the Academy of Marketing in 2014.
Rodrigo co-authored the book “Essentials of Digital Marketing”. The book provides an engaging introduction to digital marketing to help students and marketing professionals understand the impact of digital channels on marketing operations.
Rodrigo’s professional experience is in brand management, entrepreneurship and digital marketing. He has worked for multinationals in FMCG industries and digital marketing agencies. He has also launched an online counselling platform called Instant Counselling. He has work experience in several South American countries, the UK, France, Spain and the Middle East.
This module aims to introduce students to digital marketing and the increasingly important role of technology in both marketing practice and society. By the end of the module students should...
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- Digital Marketing
- Social media
- Online consumer behaviour
- Artificial intelligence in Marketing
- Sharing economy