- Strategic Management,
- Business Innovation,
- Digital Transformation of Business,
Professor Marcello Mariani is a Professor of Entrepreneurship and Management at Henley Business School and a departmental Research Division Leader for the subject group of entrepreneurship and strategic management, innovation and business economics.
Marcello's research interests are on digital transformation of business and managerial practices, Industry 4.0 and its underlying digital technologies, digital business models, electronic Word-of-Mouth, inter-organisational and inter-firm relationships, performance analysis and measurement in digital environments and make or buy decisions.
He has authored over 100 publications, some featured in leading management journals. His research has won awards from many international academic and research institutions, including the Academy of Management (Charles H. Levine Best Conference Paper 2011) and the European Cultural Foundation (Cultural Policy Research Award 2006).
Marcello is on eight academic journals' editorial boards, including Tourism Management, Journal of Travel Research and the International Journal of Contemporary Hospitality Management. He has chaired the International Conference on Tourism Management and Related Issues under the European Institute for Advanced Studies in Management (EIASM) and has been a chair or speaker in other international conferences on the topic of digital transformation of business.
He is part of Henley Centre for Entrepreneurship and has been a visiting professor at New York University, the University of Technology Sydney, Brunel University, the National Research University HSE Moscow, Universitat Rovira I Virgili and Warsaw School of Economics.
Digital enterprises face a range of challenges that differentiate them from non-digital start-ups. They often operate in hyper-competitive winner-takes-it-all markets from inception....
- Strategic Management
- Business Innovation
- Digital Transformation of Business