Professor Marcello Mariani
Professor of Entrepreneurship and Management
Senior Fellow, UK HEA

Specialisms
- Strategic Management,
- Entrepreneurship,
- Business Innovation,
- Digital Transformation of Business,
- Marketing
Location
Professor Marcello Mariani is a Professor of Entrepreneurship and Management at Henley Business School.
His research interests are digital transformation of business and managerial practices, Industry 4.0 and its underlying digital technologies, digital business models, Electronic Word-of-Mouth, inter-organisational and inter-firm relationships, performance analysis and measurement in digital environments and make or buy decisions.
He has authored over 100 publications across leading management journals and his international academic and research institution awards include the Academy of Management Charles H. Levine Best Conference Paper 2011 and the European Cultural Foundation Cultural Policy Research Award 2006.
He is on eight academic journals' editorial boards, including Tourism Management, the Journal of Business Research, the Journal of Travel Research and the International Journal of Contemporary Hospitality Management. He has chaired the European Institute for Advanced Studies in Management (EIASM) International Conference on Tourism Management and Related Issues and been a chair or speaker at digital transformation of business international conferences.
His visiting professor roles include New York University (USA), the University of Technology Sydney (Australia), Brunel University, the National Research University Higher School of Economics Moscow (Russia), Universitat Rovira I Virgili (Spain) and Warsaw School of Economics (Poland). He is also part of Henley Centre for Entrepreneurship member and affiliated with the University of Bologna (Italy) and the EIASM.
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Professor Marcello MarianiDigital Entrepreneurship
Digital enterprises face a range of challenges that differentiate them from non-digital start-ups. They often operate in hyper-competitive winner-takes-it-all markets from inception....
Specialisms
- Strategic Management
- Entrepreneurship
- Business Innovation
- Digital Transformation of Business
- Marketing
Location
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