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Professor Marcello Mariani

Professor of Entrepreneurship and Management

Research Division Lead for Entrepreneurship and Organisation Studies
Senior Fellow, UK HEA

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Specialisms

  • Strategic Management, 
  • Entrepreneurship, 
  • Business Innovation, 
  • Digital Transformation of Business, 
  • Marketing

Location

Edith Morley building room 267, Whiteknights campus

Professor Marcello Mariani is a Professor of Entrepreneurship and Management at Henley Business School and a departmental Research Division Leader for the subject group of entrepreneurship and strategic management, innovation and business economics.

His research interests are on digital transformation of business and managerial practices, Industry 4.0 and its underlying digital technologies, digital business models, electronic Word-of-Mouth, inter-organisational and inter-firm relationships, performance analysis and measurement in digital environments and make or buy decisions.

Marcello has authored over 100 publications, some featured in leading management journals. His research has won awards from international academic and research institutions, such as the Academy of Management (Charles H. Levine Best Conference Paper 2011) and the European Cultural Foundation (Cultural Policy Research Award 2006).

Marcello is on eight academic journals' editorial boards, including Tourism Management, Journal of Business Research, Journal of Travel Research and the International Journal of Contemporary Hospitality Management. He has chaired the International Conference on Tourism Management and Related Issues under the European Institute for Advanced Studies in Management (EIASM) and has been a chair or speaker in other international conferences on the digital transformation of business.

He is part of Henley Centre for Entrepreneurship and has been a visiting professor at New York University, the University of Technology Sydney, Brunel University, the National Research University HSE Moscow, Universitat Rovira I Virgili and Warsaw School of Economics. Marcello is also affiliated with the University of Bologna and the EIASM.

Reference: Soga, L. , Laker, B. , Bolade-Ogunfodun, Y. and Mariani, M. (2022) Delegation strengthens teams working remotely. MIT Sloan Management Review. ISSN 1532-9194
Reference: Laker, B. , Pereira, V., Malik, A. and Mariani, M. (2022) First-time managers are burning out. Here’s how to manage. Harvard Business Review. ISSN 0017-8012
Henley faculty authors:
Professor Benjamin Laker - Professor Marcello Mariani
Reference: Mariani, M. M. , Perez‐Vega, R. and Wirtz, J. (2022) AI in marketing, consumer research and psychology: a systematic literature review and research agenda. Psychology & Marketing, 39 (4). pp. 755-776. ISSN 0742-6046 doi: https://doi.org/10.1002/mar.21619
Henley faculty authors:
Professor Marcello Mariani
Reference: Prayag, G., Chowdhury, M., Prajogo, D., Mariani, M. and Guizzardi, A. (2021) Residents’ perceptions of environmental certification, environmental impacts and support for the World Expo 2015: the moderating effect of place attachment. International Journal of Contemporary Hospitality Management, 34 (3). pp. 1204-1224. ISSN 0959-6119 doi: https://doi.org/10.1108/IJCHM-06-2021-0824
Henley faculty authors:
Professor Marcello Mariani
Reference: Soga, L. R. , Bolade-Ogunfodun, Y. , Mariani, M. , Nasr, R. and Laker, B. (2022) Unmasking the other face of flexible working practices: a systematic literature review. Journal of Business Research, 142. pp. 648-662. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2022.01.024
Reference: Ek Styvén, M., Näppä, A., Mariani, M. and Nataraajan, R. (2022) Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality. Journal of Business Research, 141. pp. 290-298. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2021.12.038
Henley faculty authors:
Professor Marcello Mariani
Reference: Dedeoğlu, B. B., Mariani, M. , Shi, F. and Okumus, B. (2022) The impact of COVID-19 on destination visit intention and local food consumption. British Food Journal, 124 (2). pp. 634-653. ISSN 0007-070X doi: https://doi.org/10.1108/BFJ-04-2021-0421
Henley faculty authors:
Professor Marcello Mariani
Reference: Belitski, M. and Mariani, M. (2022) The effect of knowledge collaboration on business model reconfiguration. European Management Journal. ISSN 0263-2373 doi: https://doi.org/10.1016/j.emj.2022.02.006
Henley faculty authors:
Professor Maksim Belitski - Professor Marcello Mariani
Reference: Guizzardi, A., Mariani, M. M. and Stacchini, A. (2022) A temporal construal theory explanation of the price-quality relationship in online dynamic pricing. Journal of Business Research, 146. pp. 32-44. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2022.03.058
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Borghi, M. (2022) Exploring environmental concerns on digital platforms through big data: the effect of online consumers’ environmental discourse on online review ratings. Journal of Sustainable Tourism. pp. 1-20. ISSN 1747-7646 doi: https://doi.org/10.1080/09669582.2022.2033982
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: D'Ambra, J., Akter, S. and Mariani, M. (2022) Digital transformation of higher education in Australia: Understanding affordance dynamics in e-textbook engagement and use. Journal of Business Research, 149. pp. 283-295. ISSN 01482963 doi: https://doi.org/10.1016/j.jbusres.2022.05.048
Henley faculty authors:
Professor Marcello Mariani
Reference: Sharma, A., Dwivedi, R., Mariani, M. M. and Islam, T. (2022) Investigating the effect of advertising irritation on digital advertising effectiveness: a moderated mediation model. Technological Forecasting and Social Change, 180. 121731. ISSN 00401625 doi: https://doi.org/10.1016/j.techfore.2022.121731
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. and Belitski, M. (2022) The effect of coopetition intensity on first mover advantage and imitation in innovation-related coopetition: empirical evidence from UK firms. European Management Journal. ISSN 0263-2373 doi: https://doi.org/10.1016/j.emj.2022.05.001
Henley faculty authors:
Professor Marcello Mariani - Professor Maksim Belitski
Reference: Boccali, F., Mariani, M. M. , Visani, F. and Mora-Cruz, A. (2022) Innovative value-based price assessment in data-rich environments: Leveraging online review analytics through data envelopment analysis to empower managers and entrepreneurs. Technological Forecasting and Social Change, 182. 121807. ISSN 0040-1625 doi: https://doi.org/10.1016/j.techfore.2022.121807
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. (2022) Facebook marketing. In: Buhalis, D. (ed.) Encyclopedia of tourism management and marketing. Edward Elgar Publishing Ltd. ISBN 9781800377479 (In Press)
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. (2022) Big data analytics. In: Buhalis, D. (ed.) Encyclopedia of tourism management and marketing. Edward Elgar Publishing Ltd. ISBN 9781800377479 (In Press)
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. (2022) Business intelligence. In: Buhalis, D. (ed.) Encyclopedia of tourism management and marketing. Edward Elgar Publishing Ltd. ISBN 9781800377479 (In Press)
Henley faculty authors:
Professor Marcello Mariani
Reference: Soga, L. , Laker, B. , Bolade-Ogunfodun, Y. and Mariani, M. (2021) Embrace delegation as a skill to strengthen remote teams. MIT Sloan Management Review, 63 (1). pp. 1-3. ISSN 1532-9194
Reference: Mariani, M. and Borghi, M. (2021) Are environmental-related online reviews more helpful? A big data analytics approach. International Journal of Contemporary Hospitality Management. ISSN 0959-6119 doi: https://doi.org/10.1108/IJCHM-06-2020-0548
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. M. , Ek Styven, M. and Teulon, F. (2021) Explaining the intention to use digital personal data stores: an empirical study. Technological Forecasting and Social Change, 166. 120657. ISSN 0040-1625 doi: https://doi.org/10.1016/j.techfore.2021.120657
Henley faculty authors:
Professor Marcello Mariani
Reference: Elia, S., Giuffrida, M., Mariani, M. M. and Bresciani, S. (2021) Resources and digital export: an RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce. Journal of Business Research, 132. pp. 158-169. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2021.04.010
Henley faculty authors:
Professor Marcello Mariani
Reference: Filieri, R. and Mariani, M. (2021) The role of cultural values in consumers’ evaluation of online review helpfulness: a big data approach. International Marketing Review. ISSN 0265-1335 doi: https://doi.org/10.1108/IMR-07-2020-0172
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Borghi, M. (2021) Customers’ evaluation of mechanical artificial intelligence in hospitality services: a study using online reviews analytics. International Journal of Contemporary Hospitality Management. ISSN 0959-6119 doi: https://doi.org/10.1108/IJCHM-06-2020-0622
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. , Bresciani, S. and Dagnino, G. B. (2021) The competitive productivity (CP) of tourism destinations: an integrative conceptual framework and a reflection on big data and analytics. International Journal of Contemporary Hospitality Management. ISSN 0959-6119 doi: https://doi.org/10.1108/IJCHM-09-2020-1102
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. and Nambisan, S. (2021) Innovation analytics and digital innovation experimentation: the rise of research-driven online review platforms. Technological Forecasting and Social Change, 172. 121009. ISSN 0040-1625 doi: https://doi.org/10.1016/j.techfore.2021.121009
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. , Al-Sultan, K. and De Massis, A. (2021) Corporate social responsibility in family firms: a systematic literature review. Journal of Small Business Management. ISSN 1540-627X doi: https://doi.org/10.1080/00472778.2021.1955122
Henley faculty authors:
Professor Marcello Mariani
Reference: Akter, S., Fosso Wamba, S., Mariani, M. and Hani, U. (2021) How to build an AI climate-driven service analytics capability for innovation and performance in industrial markets? Industrial Marketing Management, 97. pp. 258-273. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2021.07.014
Henley faculty authors:
Professor Marcello Mariani
Reference: Kim, J. M., Lee, E. and Mariani, M. M. (2021) The influence of launching mobile channels on online customer reviews. Journal of Business Research, 137. pp. 366-378. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2021.08.048
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. and Baggio, R. (2021) Big data and analytics in hospitality and tourism: a systematic literature review. International Journal of Contemporary Hospitality Management. ISSN 0959-6119 doi: https://doi.org/10.1108/IJCHM-03-2021-0301
Henley faculty authors:
Professor Marcello Mariani
Reference: Borghi, M. and Mariani, M. (2020) Service robots in online reviews: an empirical study of online robotic discourse. Annals of Tourism Research. ISSN 0160-7383 doi: https://doi.org/10.1016/j.annals.2020.103036
Henley faculty authors:
Dr Matteo Borghi - Professor Marcello Mariani
Reference: Mariani, M. and Borghi, M. (2021) Environmental discourse in hotel online reviews: a big data analysis. Journal of Sustainable Tourism, 29 (5). pp. 829-848. ISSN 1747-7646 doi: https://doi.org/10.1080/09669582.2020.1858303
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Pillai, R., Sivathanu, B., Mariani, M. , Rana, N. P., Yang, B. and Dwivedi, Y. (2021) Adoption of AI-empowered industrial robots in auto component manufacturing companies. Production Planning and Control. ISSN 0953-7287 doi: https://doi.org/10.1080/09537287.2021.1882689
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. , Ek Styven, M. and Nataraajan, R. (2021) Social comparison orientation and frequency: a study on international travel bloggers. Journal of Business Research, 123. pp. 232-240. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2020.09.070
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Fosso Wamba, S. (2020) Exploring how consumer goods companies innovate in the digital age: the role of big data analytics companies. Journal of Business Research, 121. pp. 338-352. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2020.09.012
Henley faculty authors:
Professor Marcello Mariani
Reference: Ek Styvén, M., Mariani, M. M. and Strandberg, C. (2020) This is my hometown! The role of place attachment, congruity, and self-expressiveness on residents’ intention to share a place brand message online. Journal of Advertising. ISSN 0091-3367 doi: https://doi.org/10.1080/00913367.2020.1810594
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Borghi, M. (2020) Online review helpfulness and firms’ financial performance: an empirical study in a service industry. International Journal of Electronic Commerce, 24 (4). pp. 421-449. ISSN 1086-4415 doi: https://doi.org/10.1080/10864415.2020.1806464
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. , Borghi, M. and Okumus, F. (2020) Unravelling the effects of cultural differences in the online appraisal of hospitality and tourism services. International Journal of Hospitality Management, 90. 102606. ISSN 1873-4693 doi: https://doi.org/10.1016/j.ijhm.2020.102606
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. (2020) Web 2.0 and destination marketing: current trends and future directions. Sustainability, 12 (9). 3771. ISSN 2071-1050 doi: https://doi.org/10.3390/su12093771
Henley faculty authors:
Professor Marcello Mariani
Reference: Guizzardi, A. and Mariani, M. (2021) Introducing the dynamic destination satisfaction method: an analytical tool to track tourism destination satisfaction trends with repeated cross-sectional data. Journal of Travel Research, 60 (5). pp. 965-980. ISSN 1552-6763 doi: https://doi.org/10.1177/0047287520958205
Henley faculty authors:
Professor Marcello Mariani
Reference: Ek Styven, M. and Mariani, M. M. (2020) Understanding the intention to buy secondhand clothing on sharing economy platforms: The influence of sustainability, distance from the consumption system, and economic motivations. Psychology & Marketing, 37 (5). pp. 724-739. ISSN 1520-6793 doi: https://doi.org/10.1002/mar.21334
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Matarazzo, M. (2020) Does cultural distance affect online review ratings? Measuring international customers’ satisfaction with services leveraging digital platforms and big data. Journal of Management and Governance. ISSN 1385-3457 doi: https://doi.org/10.1007/s10997-020-09531-z
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Borghi, M. (2019) Industry 4.0: a bibliometric review of its managerial intellectual structure and potential evolution in the service industries. Technological Forecasting and Social Change, 149. 119752. ISSN 0040-1625 doi: https://doi.org/10.1016/j.techfore.2019.119752
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. (2020) Big data and analytics in tourism and hospitality: a perspective article. Tourism Review, 75 (1). pp. 299-303. ISSN 1660-5373 doi: https://doi.org/10.1108/TR-06-2019-0259
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. and Visani, F. (2019) Embedding eWOM into efficiency DEA modelling: an application to the hospitality sector. International Journal of Hospitality Management, 80. pp. 1-12. ISSN 1873-4693 doi: https://doi.org/10.1016/j.ijhm.2019.01.002
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Predvoditeleva, M. (2019) How do online reviewers’ cultural traits and perceived experience influence hotel online ratings? International Journal of Contemporary Hospitality Management, 31 (12). pp. 4543-4573. ISSN 0959-6119 doi: https://doi.org/10.1108/IJCHM-11-2018-0927
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. , Di Fatta, G. and Di Felice, M. (2019) Understanding customer satisfaction with services by leveraging big data: the role of services attributes and consumers’ cultural background. IEEE Access, 7. pp. 8195-8208. ISSN 2169-3536 doi: https://doi.org/10.1109/ACCESS.2018.2887300
Henley faculty authors:
Professor Marcello Mariani
Reference: Czakon, W., Klimas, P. and Mariani, M. (2020) Behavioral antecedents of coopetition: a synthesis and measurement scale. Long Range Planning, 53 (1). 101875. ISSN 0024-6301 doi: https://doi.org/10.1016/j.lrp.2019.03.001
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. and Baggio, R. (2020) The relevance of mixed methods for network analysis in tourism and hospitality research. International Journal of Contemporary Hospitality Management, 32 (4). pp. 1643-1673. ISSN 0959-6119 doi: https://doi.org/10.1108/IJCHM-04-2019-0378
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. , Borghi, M. and Kazakov, S. (2019) The role of language in the online evaluation of hospitality service encounters: an empirical study. International Journal of Hospitality Management, 78. pp. 50-58. ISSN 1873-4693 doi: https://doi.org/10.1016/j.ijhm.2018.11.012
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. M. and Guizzardi, A. (2020) Does designation as a UNESCO World Heritage Site influence tourist evaluation of a local destination? Journal of Travel Research, 59 (1). pp. 22-36. ISSN 1552-6763 doi: https://doi.org/10.1177/0047287518821737
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. , Ek Styven, M. and Ayeh, J. K. (2019) Using Facebook for travel decision-making: an international study of antecedents. International Journal of Contemporary Hospitality Management, 31 (2). pp. 1021-1044. ISSN 0959-6119 doi: https://doi.org/10.1108/IJCHM-02-2018-0158
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. , Borghi, M. and Gretzel, U. (2019) Online reviews: differences by submission device. Tourism Management, 70. pp. 295-298. ISSN 0261-5177 doi: https://doi.org/10.1016/j.tourman.2018.08.022
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Fini, R., Bartolini, M., Benigni, S., Ciancarini, P., Di Iorio, A., Johnson, A., Mariani, M. M. , Peroni, S., Poggi, F., Rasmussen, E., Silvi, R., Sobrero, M. and Toschi, L. (2018) Collaborative practices and multidisciplinary research: the dialogue between entrepreneurship, management and data science. In: Bosio, G., Minola, T., Origo, F. and Tomelleri, S. (eds.) Rethinking entrepreneurship education: the role of collaborative practices and innovation. Entrepreneurship, Structural change and Industrial Dynamics. Springer, pp. 129-152. ISBN 9783319905471 doi: https://doi.org/10.1007/978-3-319-90548-8
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. (2018) The role of policy makers and regulators in coopetition. In: Fernandez, A.-S., Chiambaretto, P., Le Roy, F. and Czakon, W. (eds.) The Routledge companion to co-opetition strategies. Routledge, Abingdon. ISBN 9781138736894
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. , Baggio, R., Fuchs, M. and Höpken, W. (2018) Business intelligence and big data in hospitality and tourism: a systematic literature review. International Journal of Contemporary Hospitality Management, 30 (12). pp. 3514-3554. ISSN 0959-6119 doi: https://doi.org/10.1108/IJCHM-07-2017-0461
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. , Mura, M. and Di Felice, M. (2018) The determinants of Facebook social engagement for National Tourism Organisations’ Facebook pages: a quantitative approach. Journal of Destination Marketing & Management, 8. pp. 312-325. ISSN 2212-571X doi: https://doi.org/10.1016/j.jdmm.2017.06.003
Henley faculty authors:
Professor Marcello Mariani
Reference: Mariani, M. M. and Borghi, M. (2018) Effects of the booking.com rating system: bringing hotel class into the picture. Tourism Management, 66. pp. 47-52. ISSN 0261-5177 doi: https://doi.org/10.1016/j.tourman.2017.11.006
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. M. and Giorgio, L. (2017) The “Pink Night” festival revisited: meta-events and the role of destination partnerships in staging event tourism. Annals of Tourism Research, 62. pp. 89-109. ISSN 0160-7383 doi: https://doi.org/10.1016/j.annals.2016.11.003
Henley faculty authors:
Professor Marcello Mariani
Reference: Guizzardi, A., Mariani, M. and Prayag, G. (2017) Environmental impacts and certification: evidence from the Milan World Expo 2015. International Journal of Contemporary Hospitality Management, 29 (3). pp. 1052-1071. ISSN 0959-6119 doi: https://doi.org/10.1108/IJCHM-09-2015-0491
Henley faculty authors:
Professor Marcello Mariani

Digital Entrepreneurship

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Module code: MM399