Kamila Miller

Her doctoral research investigates consumer behaviour and emerging technologies, with a particular focus on how artificial intelligence, and specifically large language models, are reshaping the ways in which consumers experience, process and make decisions. This work examines the tensions between efficiency, trust and autonomy in technology-mediated decision-making, contributing to a deeper understanding of the empowerment paradox faced by consumers engaging with AI-enabled systems.

Her wider research interests span neuromarketing, digital consumer psychology and customer experience management, exploring how cognitive and emotional processes interact with technological innovation in both business-to-business and business-to-consumer contexts. By combining theoretical development with empirical methods, Kamila’s research seeks to explain not only how emerging technologies transform consumer decision-making but also how organisations can adapt their marketing strategies responsibly and effectively in response to these changes.