Specialisms
- Artificial Intelligence Adoption in Retail,
- Customer Experience and Consumer Behaviour,
- Supply Chain Efficiency and Operations Optimisation,
- Digital Transformation and Technology Strategy,
- Innovation in Retail Technology
Location
Mohammed Alenazi is a Henley Business School PhD student, working on “Designing a Customer Experience Framework to Optimise the Impact of AI Adoption in the Retail Sector”. His research examines how the integration of AI influences supply chain efficiency and customer experience, to design frameworks that enhance both operational performance and consumer engagement.
Mohammed Al-Enazi is a doctoral researcher specialising in artificial intelligence adoption in the retail sector. His research investigates the role of AI in enhancing supply chain efficiency and customer experience, with the aim of developing practical frameworks that guide effective implementation. He has a strong background in digital transformation and technology strategy, and his academic interests include AI adoption models, customer experience, and innovation in retail.
Specialisms
- Artificial Intelligence Adoption in Retail
- Customer Experience and Consumer Behaviour
- Supply Chain Efficiency and Operations Optimisation
- Digital Transformation and Technology Strategy
- Innovation in Retail Technology
Location
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