Anne is Programme Director for the Flexible, Executive MBA programme (Degree Apprenticeship), and is an Associate Professor in Marketing at Henley Business School.
After graduating in Modern Languages from Cambridge in 1987, Anne gained several years' experience working in the field of international marketing and branding. She was International Brand Manager for Conqueror Business Stationery, and then Project Director at The Added Value Company, a leading international marketing agency, where her clients ranged from Mars Petcare to PPP Healthcare.
Anne went on to become the Course Director for the International Marketing programme at the University of Greenwich, and then a Teaching Fellow at Cranfield School of Management, where she completed her PhD in 2004. Anne also spent a year as Head of Postgraduate Business Programmes at Buckingham Business School from 2017–18.
Anne’s PhD thesis explored the link between personal values and brand choices among children in the UK and Spain, using in-depth, qualitative research techniques. Her work gave rise to the publication of conference papers, and articles in practitioner magazines and academic journals.
Anne enjoys researching and analysing both business-to-business and business-to-consumer marketing issues, to help companies face today’s complex challenges. Anne’s research projects for the Henley Centre for Customer Management include studies focusing on customer experience, corporate social responsibility, sustainability, and how to manage outsourcing relationships. Anne speaks French and Spanish, as well as basic Portuguese.