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Global Examination of the Employer Brand at Standard Chartered Bank

This industry-funded research grant of £40,000, led in partnership with King's Business School as part of King's College London, is a multi-country analysis of employer brand drivers and outcomes across 13 countries and three operations centres for Standard Chartered Bank. The project delivered practice-ready insights to improve attraction, retention and engagement, along with establishing a scalable diagnostic for ongoing monitoring.

Authors Dr Selin Kudret