Unveiling the Potential of Digital Human Avatars in Modern Marketing Strategies

Name: Kind
Address: 3rd Floor, 2 Broadway, Nottingham, NG1 1PS, United Kingdom
Telephone: +44-115-727-0990
Price range: $$$

This project explored how firms can effectively deploy and use digital human avatars as part of their global digital marketing strategy.

Authors	Professor Nada Korac Kakabadse, Dr Fabio Goncalves de Oliveira, Professor Maksim Belitski