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Dr Fabio Goncalves de Oliveira

Lecturer in Entrepreneurship and Innovation

Fellow, UK HEA

Fabio Goncalves De Oliveira Photo


  • Digital Transformation Effects on Business, 
  • Corporate Governance, 
  • Business Strategies, 
  • Strategic Marketing, 
  • Digital Marketing


Edith Morley building room 263, Whiteknights campus

Dr Fabio Goncalves de Oliveira is a Lecturer in Entrepreneurship and Innovation at Henley Business School. He has twenty-five years of industry experience working in marketing and sales management positions at multinationals in Brazil and England.

Fabio has fifteen years of academic experience in higher education. He is a Fellow of the UK Higher Education Academy, teaching undergraduates, masters and MBA students. Currently his role covers innovation, entrepreneurship, strategic management, leadership, digital marketing and digital transformation. His research interests explore how digital transformation and digital technologies impact on management, innovation and the decision-making undertaken by board of directors.

Together with his academic career, Fabio worked in the corporate sector in management and directorship positions for companies such as Electrolux, Xerox, Toshiba and Laureate International Universities. In these roles he led sales, marketing and trade marketing teams to execute commercial and marketing strategies in B2B, B2C and D2C.

In collaboration with other academics Fabio has published several articles and book chapters. His research findings have been presented in conferences in Italy, France, the Netherlands, the UK, Switzerland, Spain and Belgium. He is a certified instructor of AI and Cloud Computing at the Huawei ICT Academy of Henley Business School.