Skip to main content

Dr Fabio Goncalves de Oliveira

Lecturer in Entrepreneurship and Innovation

Fellow, UK HEA
Certified Management and Business Educator

Fabio Goncalves De Oliveira Photo


  • Sales and Business Development, 
  • Governance of Digital Technologies: Artificial Intelligence and Cloud Computing, 
  • Web3 and Metaverse Technologies, 
  • Innovation and Entrepreneurship, 
  • Management and Leadership


Edith Morley building room 272b, Whiteknights campus

Dr Fabio Goncalves de Oliveira is a Lecturer in Entrepreneurship and Innovation at Henley Business School.

Fabio has 15 years of academic experience in higher education. Currently his research interests are in sales management, entrepreneurship, Web3, virtual reality and artificial intelligence impacts on people and business functions.

In 2021, Fabio earned a PhD in Digital Technologies and Corporate Governance from Henley Business School, the University of Reading. This involved a qualitative study exploring the experiences of board members about the impacts of digital technologies in their work. Previous academic qualification Fabio earned include an MSc in Strategic Marketing from the University of Hertfordshire in 2007 and an MBA in Marketing from Fundacao Getulio Vargas, Brazil, in 2005.

Fabio is experienced in Web2 and Web3 applications and environments, such as Metaverse. He is also a certified artificial intelligence instructor for Huawei ICT Academy teaching fundamentals of AI, Python and TensorFlow.

Fabio has built in extensive industry experience acquired by working in Sales and Marketing directorship and managerial positions in multinational companies and supporting start-ups in Brazil and Latin America. He has designed and implemented sales and marketing strategies, teambuilding, marketing campaigns, trade marketing management, training programmes, go-to-market strategies and remuneration schemes.

Reference: Oliveira, F. , Khan, N. and Korac-Kakabadse, N. (2023) Innovative application of digital technologies in rapid change phenomena in boards. In: Cucari, N., Yamak, S., Esposito De Falco, S. and Lee, B. (eds.) Handbook of Research Methods for Corporate Governance. Handbooks of Research Methods in Management. Edward Elgar, pp. 245-267. ISBN 9781802202885 doi:
Henley faculty authors:
Dr Fabio Goncalves de Oliveira - Dr. Nadeem Khan - Professor Nada Korac Kakabadse
Reference: Oliveira, F. , Kakabadse, N. and Khan, N. (2022) Board engagement with digital technologies: a resource dependence framework. Journal of Business Research, 139. pp. 804-818. ISSN 0148-2963 doi:
Henley faculty authors:
Dr Fabio Goncalves de Oliveira - Professor Nada Korac Kakabadse - Dr. Nadeem Khan