IBS Lunchtime Research Seminar - Entrepreneurship, Innovation and Capital: A New Perspective

You are cordially invited to attend an International Business and Strategy Departmental Research Meeting, during which there will be a presentation by Mark Casson, University of Reading. A reminder that attendance for IBS (full time, research oriented) staff and full-time students is compulsory, and where possible, must be in person. Individuals unable to attend in person, due to legitimate reasons will be provided a Teams link on request. Non-IBS staff are welcome to attend. If you have not received the email invite please email Angie Clark

Please join us in Room 108, Henley Business School.

Please make sure you let me know in advance if you intend to attend in person so that the correct amount of catering is booked.

Date: Wednesday 6th May 2026, HBS Room 108

Time: 13.00 - 14.30

Abstract:

This presentation is a preview of a forthcoming book; the second edition of Entrepreneurship and the Market Economy (first edition 2024). This book models the global economy as a network in which individual entrepreneurs are located at nodal points. The nodes connect segments of demand to production facilities that generate supply. Entrepreneurs extract profit from price-cost margins on the flows of product they control. The model will be explained using diagrams, although a formal mathematical analysis is available too. The presentation will highlight new practical applications of the theory to international business, business strategy and business finance.