Whos driving your quadrant 3?
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This is a precis of an article by Graham Louden-Carter, Executive Fellow in Executive Education at Henley Business School.
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The required transformation in society to deliver sustainability relies on navigating a complex set of interrelated issues. Innovative firms which anticipate the coming changes will have huge opportunities to exploit – and doing so can be very profitable for those up to the challenge. Lazy businesses, doing well in the current economy, will be hit hard.
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