How Zara Survives with Minimal Advertising - Dr Rodrigo Perez Vega, Retail Gazette

22 January 2019

How Zara Survives with Minimal Advertising - Dr Rodrigo Perez Vega, Retail Gazette

How Zara survives with minimal advertising
Retail Gazette

Dr Rodrigo Perez-Vega gave his verdict on Zara’s marketing and business strategy and how the retailer differentiates itself from its competitors.

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