Creative Spark IDEAFEST Promotional Video Competition 2020 Won by Lucas Cimino

The aim of the IDEAFEST Promotional Video Competition was to help promote IDEAFEST, a student competition led by Henley Centre for Entrepreneurship to encourage entrepreneurial spirit. Students entering IDEAFEST submit a business idea and the students with the best business ideas will receive cash prizes and mentoring.

The videos submitted by students were with the purpose of demonstrating to the student body that any University of Reading and Henley Business School students can enter IDEAFEST, whatever their course or background. Lucas draws on his own experiences, having been an IDEAFEST finalist in 2017, and uses the video to emphasise what makes a great business idea and highlight how IDEAFEST has helped past winners take the next step towards making their business idea into a reality. As a prize for winning the competition, Lucas will receive a prize of £500. Lucas' winning video can be found here.

A team of three students, Eeman Shafique (BA Accounting and Management), Esosa Oduware (BA Accounting and Management) and Kniquisha Hughes (BA Business and Management), earned second place and a prize of £300. The team collaborated as part of the E-Buddy programme from Entrepreneurship Vibes, the annual event led by Henley Centre for Entrepreneurship to showcase all the exciting ways students can get involved with entrepreneurship either on their course or through extra-curricular initiatives. To view their video, click here.

Carl Asamoah, a student in MSc in Business Economics and an entrant of IDEAFEST 2019, was awarded third place and a prize of £200. His video can be watched here.

The prizes will be awarded to the three students on 29 April 2020, as part of the IDEAFEST Business Idea Competition Final, which begins at 2:00pm in room G15 of the Henley Business School building (Whiteknights campus).

Announcing the winner, Lebene spoke about the decision made by the judging panel and the impact he hoped the videos would have: "We all agreed the students entering their videos have done a great job. I believe all the videos will be useful in whipping up excitement on campus for IDEAFEST."