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Dr Irina Surdu

Lecturer in Strategy and International Business

Programme Director for BSc International Business and Finance

Irina Surdu 75e5pfilu


  • By area: Foreign market re-entry, International expansion modes, Organisational learning, Institutions, Emerging market multinationals


142, HBS, Whiteknights

Dr. Irina Surdu specialises in International Business Strategy with a focus on market entry-exit-re-entry decisions of MNEs. She is particularly interested in how MNEs make strategic decisions about international markets, such as re-entry after having exited a foreign market. She explores such a theme predominantly from the organisational learning and unlearning perspectives. In her work, the effects of host institutional development in facilitating organisational learning has also been examined. She has completed her PhD at the Warwick Business School, University of Warwick, UK.

So far, Dr Irina Surdu has published in journals such as Journal of international Business Studies, Journal of World Business, International Business Review and International Marketing Review.

She presented multiple papers at conferences such as AOM, AIB, AIB UK-I and BAM.

Her research won multiple awards at AIB (UK-I) conferences:

  • EIBA conference, Milan, Italy 13-17 December 2017 - "Back so fast? Empirical evidence on the speed of foreign market re-entry after initial entry and exit" (BEST PAPER AWARD)
  • BAM conference, Warwick, 5-7 September 2017 – “Boomerang multinationals? Similarities and differences between emerging and developed foreign market re-entrants” (BEST PAPER AWARD)
  • AIB UK conference, London, 8-10 April 2016 – “Once bitten, not necessarily shy? The effect of organisational learning and institutional change on foreign market re-entry commitment” (BEST PAPER AWARD)
  • AIB UK conference, York, 10-12 April 2014 - “Back again? Antecedents, outcomes and moderators of foreign market re-entry” (MOST ORIGINAL NEW WORK AWARD)
  • AIB UK conference, Birmingham 21-23 March 2013 – “A study on the re-internationalisation phenomenon” (MOST ORIGINAL NEW WORK AWARD)

Irina has taught Strategy, International Business and International Management at Warwick Business School at an undergraduate and postgraduate level, including Full-time and distance learning MBA. She has received a Teaching Excellence Certificate from the University of Warwick for her work at the postgraduate level.

Currently, she teaches Strategy at the University of Reading.

Courses taught are:

MWM006 (FT MBA - Strategy)

MM393 (UG - Corporate Strategy)

MM394(UG - Global Strategy)

Organisational growth

Students explore themes of strategy, finance, culture and change; and considers how they impact on each other in order to promote effective growth within the organisation. It enables students to...

Module code: DM3001