Specialisms
- Marketing, Strategy
DBA Research topic: Ethical considerations in the application of AI to marketing practices for consumer-facing organisations
Johnny Morris is a DBA student at Henley Business School. His doctoral research is focused on exploring stakeholder relationships when AI is applied to marketing practice.
This research is informed by his professional background as an international business leader with deep expertise in defining and delivering transformative omnichannel customer experience strategies. Johnny has a track record in multi-billion dollar luxury retail environments, having held executive roles including Group Customer Director at Central Group and Global Director of CRM and Digital at Alshaya.
He is a Fellow of the Chartered Institute of Marketing (FCIM) and also holds an Executive MBA from Henley Business School.
Supervisors: Anne Dibley and Anastasiya Saraeva
Specialisms
- Marketing, Strategy