Specialisms
- Consumer Behaviour and Psychology,
- Quantitative Research Methods,
- Digital Music and Entertainment Marketing,
- Experimental Design and Data Analysis,
- Emotional and Experiential Marketing
Location
I am a PhD researcher in Marketing at the University of Reading, Henley Business School. My research explores quantitative approaches to understanding emotions in digital music consumption, combining consumer psychology, marketing theory, and statistical modelling to study how people experience and engage with music.
My academic journey began with a B.A. in International Affairs (minor in Business Administration) from John Cabot University in Rome, Italy (2014). I went on to complete an M.A. in Public Policies at LUISS Guido Carli (2019) and an MSc in Marketing at King’s College London (2025). Alongside my studies, I worked for three years as a Business IT Consultant at Engineering S.p.A., a leading multinational IT firm. Parallel to my professional career, I have always nurtured a deep passion for music and audio, working as a freelance mixing and mastering engineer for international artists.
I am currently pursuing a PhD in Marketing at the University of Reading, Henley Business School. My doctoral research focuses on the quantitative study of emotions, moods and feelings in digital music consumption experiences. I have a strong interest in consumer psychology, behavioural research, and data-driven marketing insights, integrating experimental methods and statistical modelling to better understand emotional and experiential aspects of consumer behaviour.
Specialisms
- Consumer Behaviour and Psychology
- Quantitative Research Methods
- Digital Music and Entertainment Marketing
- Experimental Design and Data Analysis
- Emotional and Experiential Marketing