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Dr Matteo Borghi

Lecturer in Entrepreneurship

Associate Fellow, UK HEA

Matteo Borghi Staff Profile Photo


  • Innovation, 
  • Entrepreneurship, 
  • Data Science, 
  • Strategic Management, 
  • Service Marketing


Edith Morley building room 268, Whiteknights campus

Dr Matteo Borghi is a Lecturer in Entrepreneurship at Henley Business School.

His research lies at the intersection of innovation, entrepreneurship and data science, with special reference to the impact of Industry 4.0 technologies - robotics and artificial intelligence above all - on digital business modelling and e-reputation of tourism and hospitality companies. In his research Matteo leverages electronic Word-Of-Mouth data.

Matteo's doctoral research examined the role of digital transformation - related to the infusion of artificial intelligence in service robots - in the age of the 4th Industrial Revolution. He earned a MSc in Business Informatics at the University of Pisa in Italy with summa cum laude. Previously he had a visiting period at the University of Bournemouth and one year as a research assistant at the Center for Advanced Studies in Tourism (University of Bologna, Italy).

Matteo is an associate fellow of the UK Higher Education Academy. He deploys his training from Babson College (Massachusetts, USA) to enhance students' experience in a wide range of undergraduate entrepreneurship and management modules.

Digital Entrepreneurship

Digital enterprises face a range of challenges that differentiate them from non-digital start-ups. They often operate in hyper-competitive winner-takes-it-all markets from inception....

Module code: MM399