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Dr Matteo Borghi

Lecturer in Entrepreneurship and Innovation

Director of Academic Tutoring for Undergraduate (Part One) Business and Management Programmes
Associate Fellow, UK HEA

Matteo Borghi Staff Profile Photo

Specialisms

  • Innovation, 
  • Entrepreneurship, 
  • Data Science, 
  • Strategic Management, 
  • Service Marketing

Location

Edith Morley building room 267, Whiteknights campus

Dr Matteo Borghi is a Lecturer in Entrepreneurship and Innovation at Henley Business School.

His research lies at the intersection of innovation, entrepreneurship and data science, with special reference to the impact of Industry 4.0 technologies - robotics and artificial intelligence above all - on digital business modelling and e-reputation of tourism and hospitality companies. In his research Matteo leverages electronic Word-Of-Mouth data.

Matteo's doctoral research examined the role of digital transformation - related to the infusion of artificial intelligence in service robots - in the age of the 4th Industrial Revolution. He earned a MSc in Business Informatics at the University of Pisa in Italy with summa cum laude. Previously he had a visiting period at the University of Bournemouth and one year as a research assistant at the Center for Advanced Studies in Tourism (University of Bologna, Italy).

Matteo is an associate fellow of the UK Higher Education Academy. He deploys his training from Babson College (Massachusetts, USA) to enhance students' experience in a wide range of undergraduate entrepreneurship and management modules.

Reference: Mariani, M. and Borghi, M. (2022) Exploring environmental concerns on digital platforms through big data: the effect of online consumers’ environmental discourse on online review ratings. Journal of Sustainable Tourism. pp. 1-20. ISSN 1747-7646 doi: https://doi.org/10.1080/09669582.2022.2033982
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. and Borghi, M. (2021) Are environmental-related online reviews more helpful? A big data analytics approach. International Journal of Contemporary Hospitality Management. ISSN 0959-6119 doi: https://doi.org/10.1108/IJCHM-06-2020-0548
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. and Borghi, M. (2021) Customers’ evaluation of mechanical artificial intelligence in hospitality services: a study using online reviews analytics. International Journal of Contemporary Hospitality Management. ISSN 0959-6119 doi: https://doi.org/10.1108/IJCHM-06-2020-0622
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Borghi, M. (2020) The 4th Industrial (R)evolution: the role of service robots in online discourse. PhD thesis, University of Reading. doi: https://doi.org/10.48683/1926.00101763
Henley faculty authors:
Dr Matteo Borghi
Reference: Borghi, M. and Mariani, M. (2020) Service robots in online reviews: an empirical study of online robotic discourse. Annals of Tourism Research. ISSN 0160-7383 doi: https://doi.org/10.1016/j.annals.2020.103036
Henley faculty authors:
Dr Matteo Borghi - Professor Marcello Mariani
Reference: Mariani, M. and Borghi, M. (2021) Environmental discourse in hotel online reviews: a big data analysis. Journal of Sustainable Tourism, 29 (5). pp. 829-848. ISSN 1747-7646 doi: https://doi.org/10.1080/09669582.2020.1858303
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. and Borghi, M. (2020) Online review helpfulness and firms’ financial performance: an empirical study in a service industry. International Journal of Electronic Commerce, 24 (4). pp. 421-449. ISSN 1086-4415 doi: https://doi.org/10.1080/10864415.2020.1806464
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. , Borghi, M. and Okumus, F. (2020) Unravelling the effects of cultural differences in the online appraisal of hospitality and tourism services. International Journal of Hospitality Management, 90. 102606. ISSN 1873-4693 doi: https://doi.org/10.1016/j.ijhm.2020.102606
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. and Borghi, M. (2019) Industry 4.0: a bibliometric review of its managerial intellectual structure and potential evolution in the service industries. Technological Forecasting and Social Change, 149. 119752. ISSN 0040-1625 doi: https://doi.org/10.1016/j.techfore.2019.119752
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. M. , Borghi, M. and Kazakov, S. (2019) The role of language in the online evaluation of hospitality service encounters: an empirical study. International Journal of Hospitality Management, 78. pp. 50-58. ISSN 1873-4693 doi: https://doi.org/10.1016/j.ijhm.2018.11.012
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. M. , Borghi, M. and Gretzel, U. (2019) Online reviews: differences by submission device. Tourism Management, 70. pp. 295-298. ISSN 0261-5177 doi: https://doi.org/10.1016/j.tourman.2018.08.022
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi
Reference: Mariani, M. M. and Borghi, M. (2018) Effects of the booking.com rating system: bringing hotel class into the picture. Tourism Management, 66. pp. 47-52. ISSN 0261-5177 doi: https://doi.org/10.1016/j.tourman.2017.11.006
Henley faculty authors:
Professor Marcello Mariani - Dr Matteo Borghi

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