Professor Peter Miskell

Professor of International Business and Media History

Professor Peter Miskell

Professor Peter Miskell

International Business and Strategy
By area: Business History, Multinationals
By industry: Fast Moving Consumer Goods, Film Industry, Creative Industries
By geography: International
HBS 149, Whiteknights campus
+44 (0) 118 378 5059
View publications


Prior to joining the University, Peter worked at Unilever, where he was involved in a major research project exploring the firm's corporate history since the 1960s. Since joining Reading in 2001, Peter has taught and researched various aspects of international business, with a particular focus on the evolution of multinational firms in the twentieth century. He has combined research and teaching with a range of academic leadership roles. From 2008-2012 he acted as Director of Teaching and Learning for Henley Business School, with responsibility for quality assurance and enhancement for all qualification programmes.  From 2013-15 he led a University-wide strategic project to support postgraduate taught programmes.

He is currently Faculty Head of Pre-experience Postgraduate Programmes, and a Co-Director of the Centre for International Business History. He is also Editor-in-Chief of the Management and Organizational History journal.




Scott, P.Walker, J. and Miskell, P. (2015) British working-class household composition, labour supply, and commercial leisure participation during the 1930s. Economic History Review, 68 (2). pp. 657-682. ISSN 1468-0289 doi:10.1111/ehr.12074

Miskell, P. and Nicoli, M. (2015) From outsiders to insiders? Strategies and practices of American film distributors in post-war Italy. Enterprise and Society. ISSN 1467-2235 (In Press)

Sedgwick, J., Pokorny, M. and Miskell, P. (2014) Hollywood in the world market – evidence from Australia in the mid-1930s. Business History, 56 (5). pp. 689-723. ISSN 1743-7938 doi: 10.1080/00076791.2013.837891

Miskell, P. (2009) Resolving the global efficiency versus local adaptability dilemma: US film multinationals in their largest foreign market in the 1930s and 1940s. Business History, 51 (3). pp. 426-444. ISSN 1743-7938 doi:10.1080/00076790902844039

Jones, G. and Miskell, P. (2007) Acquisitions and firm growth: creating Unilever's ice cream and tea business. Business History, 49 (1). pp. 8-28. ISSN 1743-7938 doi: 10.1080/00076790601062974

Miskell, P. (2006) “Selling America to the world”? The rise and fall of an international film distributor in its largest foreign market: United Artists in Britain, 1927–1947. Enterprise and Society, 7 (4). pp. 740-776. ISSN 1467-2235 doi:10.1093/es/khl040

Jones, G. and Miskell, P. (2005) European integration and corporate restructuring: the strategy of Unilever, c.1957–c.1990. Economic History Review, 58 (1). pp. 113-139. ISSN 1468-0289 doi: 10.1111/j.1468-0289.2005.00300.x

Miskell, P. (2005) Seduced by the silver screen: film addicts, critics and cinema regulation in Britain in the 1930s and 1940s. Business History, 47 (3). pp. 433-448. ISSN 1743-7938 doi: 10.1080/00076790500056085 (special issue 'The business of dependency: governments, firms and the consumption of addictive products' )

Miskell, P. (2004) Cavity protection or cosmetic perfection? Innovation and marketing of toothpaste brands in the United States and western Europe, 1955-1985. Business History Review, 78 (1). pp. 29-60.

Book or Report Section

Miskell, P. (2012) Unilever and its brands since the 1950s: competitive threats and strategic responses. In: Segreto, L.,Bonin, H., Kozminski,, A. K., Manera, C. and Pohl, M. (eds.) European Business and Brand Building. Peter Lang, Brussels, pp. 29-50. ISBN 9789052017938

Miskell, P. (2010) Unilever’s (other) brand wars: retailers, private labels, and struggles for supremacy within product supply chains. In: da Silva Lopes, T. and Duguid, P. (eds.) Trademarks, Brands and Competitiveness. Routledge, New York, pp. 215-233. ISBN 9780415776936

Miskell, P. (2009) The film industry in twentieth century Britain: consumption patterns, government regulation, and firm strategy. In: Coopey, R. and Lyth, P. (eds.) Business in Britain in the twentieth century: decline and renaissance. Oxford University Press, Oxford, pp. 306-329. ISBN 9780199226009

Miskell, P. (2007) Americanization and its limits: United artists in the British market in the 1930s and 1940s. In:Wiener, J. and Hampton, M. (eds.) Anglo-American media interactions, 1850-2000. Palgrave Macmillan, Basingstoke. ISBN 9780230521254

Miskell, P. (2004) Historians and film. In: Lambert, P. and Schofield, P. (eds.) Making history: an introduction to the history and practices of a discipline. Routledge, London, pp. 245-256. ISBN 9780415242554


Miskell, P. (2006) A social history of the cinema in Wales, 1918-1951: pulpits, coalpits and fleapits. University of Wales Press, Cardiff, pp224. ISBN 9780708318782