Projects and Publications
The John Madejski Centre for Reputation's academic staff research a wide variety of topics and publish extensively. A list of recent articles and books authored by our faculty can be found on their staff profiles and some of the highlights are listed below.
A key piece of the JMCR's research is the Charity Starts at Home project, in which Professor Kevin Money and Dr Irene Garnelo Gómez explore the drivers and barrier of volunteering, particularly in areas of economically challenged areas. This was featured in Leading Impact, Henley Business School's newsletter on especially noteworthy research co-ordinated by the World of Work team.
The JMCR's research has also received several funding grants from external partners. These include Professor Carola Hillenbrand's Research England Official Development Assistance fund, awarded in January 2026 to explore restorative organising in South Africa, RECEK funding that was awarded in November 2025 to explore the impact of interconnected organisational signals on polarisation and a grant from the HiPP Fund awarded in September 2025 to explore a multi-stakeholder view of pain management.
Professor Money's work is featured in an interview for the Baseline podcast, in which he draws on his research into behaviour, reputation and trust to look beyond productivity and performance to the impact artificial intelligence can have on identity, confidence and the way we see ourselves. In the podcast, Professor Money unpacks how individuals can harness artificial intelligence whilst staying grounded in their skills and identity to add value to the world.
How Your Values and Identity Hold Up in an AI Influenced World - Professor Kevin Money
AI is influencing how we work, how we communicate and how we make decisions. But the deeper change is personal. It affects our values, our identity and the stories we tell ourselves about who we are. In this episode, Professor Kevin Money explores how identity is formed, why it feels fragile during rapid change and what helps people stay grounded in an AI influenced world. Kevin is a behavioural scientist and Co-Director of the John Madejski Centre for Reputation at Henley Business School. His research focuses on identity, reputation, motivation, trust and responsible leadership. He advises the UK Government, global businesses and nonprofit organisations on how people think, feel and act. This conversation looks at the psychology behind identity, emotional labour, belonging and the impact of trauma. It also considers how AI amplifies uncertainty and what we can do to stay anchored to our values while the world around us changes. If you are trying to make sense of yourself in a fast moving world, this episode will help you understand what is happening and how to navigate it with more clarity. BASELINE: How Innovation Really Happens BASELINE uncovers how AI and technology are transforming business, creativity, and society. EPISODE CHAPTERS: 00:00 The opening question 01:42 What identity really is 04:10 Reputation and how others see you 07:28 Emotional labour and the cost of suppression 11:05 Trauma and the refactoring of society 15:12 The psychology of belonging 18:45 Why trust collapses 22:30 How AI amplifies identity gaps 27:05 Values in a changing world 30:48 Micro behaviours and identity shifts 35:10 What leaders are getting wrong 39:12 How to rebuild trust 43:18 The coming identity challenges 48:02 Kevin’s message for the future CONTACT IAN: Web: https://www.baselinepodcast.com/ Email: info@baselinepodcast.com Linkedin: https://www.linkedin.com/in/ian-smith-a803701/ PODCAST LINKS: RSS: https://anchor.fm/s/f96ed0d0/podcast/rss Spotify: https://open.spotify.com/show/1aeti3PgMq6OLfLPtm5BsA YouTube: https://www.youtube.com/@BaselineAI Apple: https://podcasts.apple.com/podcast/id1771406032 Audible: https://a.co/d/8LU5ChT Amazon Music: https://music.amazon.com/podcasts/cb608636-cc81-4b09-8e0e-cf211388dd08 Podcast Playlist: https://www.youtube.com/playlist?list=PLbdDIi2BAcBtQQSA4GJtXfasPlj5zBopO SOCIAL LINKS: X: https://x.com/BaselineAI TikTok: https://www.tiktok.com/@baselineai LinkedIn: https://www.linkedin.com/company/baseline-podcast Reddit: https://www.reddit.com/r/baselinepodcast Instagram: https://www.instagram.com/baselineaipodcast/ #AI #Technology #FutureOfWork #Innovation #HumanConnection #BASELINE #Podcast #Entrepreneurship #Networking #Influence #Artificialintelligence