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The Strategy Programme

Devise and implement robust strategies that can create lasting competitive advantage in your organisation with The Strategy Programme.

At a glance

  • See strategy as a leadership tool: use it to provide clear leadership and direction to employees and stakeholders
  • Critique and develop your own organisation's strategy
  • Understand how strategies impact an organisation’s performance
  • Overcome internal challenges to strategy and drive your business forward
  • Create strategies that 'stick' within your organisation
Subject area(s)
Strategic Management
Attendance
Part-time
Fee
£4,995 + VAT (including residential costs)
Course length
3 days + 1 day
Suitable for
Senior executives, directors and board members
Next start date
28/04/21
Location
Greenlands campus

Programme Overview

Designed for senior executives, The Strategy Programme helps you kick-start the strategic review process in your organisation. It focuses on specific issues in your organisation and gives you the tools to create and implement strategies that address them.

At Henley, strategy is seen as an essential leadership tool rather than just a thinking process. While theory is a major part of the agenda, this is not at the expense of practical learning - which is delivered through workshops, strategy critique activities and group discussion. A follow-up day gives you the opportunity to check progress and maintain momentum while implementing your strategy.

You will be encouraged to think about strategy in the long-term, while making sure you remain agile in a competitive business environment.

Key Benefits

Course fee: £4,995 + VAT (including residential costs)
Duration: 3 days + 1 day
Suitable for: Senior executives, directors and board members

Available start dates

Start date: 28/04/21
Location: Greenlands campus
Session Starts Ends
Module 1 28/04/21 30/04/21
Module 2 04/07/21 04/07/21
Start date: 17/11/21
Location: Greenlands campus
Session Starts Ends
Module 1 17/11/21 19/11/21
Module 2 04/02/22 04/02/22

The Strategy Programme is workshop-style and how-to focused. Over three days at Henley, you will gain the tools and capabilities to develop and implement your organisational strategy. A follow-up day then enables you to check progress and maintain momentum.

This programme is underpinned by rigorous research, with delivery always from a practitioner’s point of view.

Programme content

The programme runs for a total of four days:

Before the programme starts you will:

  • Prepare a strategy critique document and 5-minute presentation
  • Meet with at least one key customer to understand their strategy
  • Read relevant articles for discussion

Module 1 enables you to develop your understanding of how strategies create value and how to use strategy as a leadership tool. You will have the chance to review your organisation's strategy against best practice and develop it further.

In this module you will study:

  • The business environment
  • Methods of critiquing business strategy
  • Strategy as a leadership tool
  • The difference between goals and business strategies
  • Topical events that affect strategy
  • The role of customer expectations in shaping strategy
  • How to leverage market insight to create a competitive strategy
  • How to focus your organisation to deliver strategy successfully

You will also:

  • Create an action plan for your continued professional development and impact within your organisation.
Academic authors
Jeff Callander2 75e5pfiiz
Dr Jeff Callander

Back in your organisation, you will apply what you have learned by taking action and assessing its effectiveness. Ahead of the follow-up day you will prepare a new strategy critique and 5-minute presentation.

Module 2 will give you the opportunity to present, assess and refine your updated business strategy critiques.

In this module, you will analyse:

  • What worked and what didn't
  • Successes and challenges
  • The necessary adjustments that need to be made
  • Your peers' experiences
Academic authors
Jeff Callander2 75e5pfiiz
Dr Jeff Callander

After the programme, you can remain part of the Henley Business School community by:

  • Joining our alumni network
  • Accessing resources from the virtual learning portal for up to 12 months
  • Participating in virtual action learning by phone (2 hours)

The module or course content descriptions set out on this page are correct for those being taught in the current academic year. Modules or course content marked as optional are indicative and may be subject to change.

Programme Director Jeff Callander has been a management consultant for the past 28 years, with specific expertise in developing and contributing to business strategies. He has been involved in over 150 projects in more than 50 countries. His experience spans many industries and he has worked with many blue-chip FMCG and B2B companies, developing customer-focused business strategies, running board-level business improvement projects and creating customer-facing organisations. Jeff has been a lecturer in strategy at Henley Business School for over 15 years.

Dr Jeff Callander

Executive Fellow

"Team members are already taking ownership of a wider range of tasks and it feels as if we are moving forward together, in a clearer and more cohesive way."

Greg Dawson, Deputy Managing Director, Scottish Agronomy Ltd

"I recommend you try this course if you get a chance – you will learn something new and revealing, relevant and pragmatic that helps you in your business."

Delash Patel, Director of Product Architecture and Strategy, IGT

"Hands down, the most effective programme I’ve ever been on."

Read full case study - Barry McDonnell, Director of Manufacturing, De La Rue International

Individual bookings
The following reductions are available on programmes fees

Multiple bookings
The following discount is available on programme fees when multiple open programmes are booked. Payment is required in advance and this offer is subject to eligibility**.

  • 10% 2-4 people
  • 15% 5-9 people
  • 20% 10+ people

Charities
A 50% discount is available to registered charities.

It is subject to eligibility and available at Henley Business School's discretion**

Please note:
* Alumni discount is available to Henley Business School alumni (as part of University of Reading) not to graduates of Henley Management College.

** Please contact us for eligibility criteria, availability and terms.

For more information
Please contact exec@henley.ac.uk

Set in sweeping parkland on the banks of the River Thames, Henley Business School's Greenlands campus provides an inspiring and reflective environment for focused work and study.

Find out more about our facilities and how to find us

Why choose Henley?

UK top 5
of Executive Education providers for open programmes
(Financial Times Executive Education open enrolment programmes rankings 2020)
World top 25
of Executive Education providers for combined open and custom programmes
((Financial Times Executive Education 2020 - The Top 50 Schools (combining Custom and Open programmes ranking)))
UK no.2
for course design, new skills & learning, and participants' aims achieved
(Financial Times Executive Education open enrolment programmes rankings 2020)

For 75 years, Henley Business School has developed confident and resilient business leaders. Executive Education at Henley is:

  • Practical: we combine academic rigour with a strong practical focus, so you can immediately apply what you have learned back in your organisation.
  • Relevant: Henley faculty are experienced practitioners who can support you in exploring solutions to your organisation’s challenges.
  • Collaborative: Open programmes enable you to expand your network, gain new perspectives and share ideas with peers from a range of backgrounds and sectors.
  • Personal: deliberately small learning groups allow you to benefit from individual attention and a confidential environment. We encourage you to understand your unique strengths, leadership style, and areas for development.

Contact us

Open Programmes

If you have any questions or would like to learn more about the programme, please contact our programme advisors.

Email: exec@henley.ac.uk
Telephone: +44 (0) 1491 418767
Team members are already taking ownership of a wider range of tasks and it feels as if we are moving forward together, in a clearer and more cohesive way.
Greg Dawson Deputy Managing Director, Scottish Agronomy Ltd The Strategy Programme
I recommend you try this course if you get a chance – you will learn something new and revealing, relevant and pragmatic that helps you in your business.
Delash Patel Director of Product Architecture and Strategy, IGT The Strategy Programme

Barry McDonnell

Barry McDonnell is the Director of Manufacturing for De La Rue International. This case study outlines how The Strategy Programme helped him think critically, see the bigger picture and make better decisions.