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Change Strategy

The Strategy Programme

At a glance

  • See strategy as a leadership tool: use it to provide clear leadership and direction to employees and stakeholders
  • Critique and develop your own organisation's strategy
  • Understand how strategies impact an organisation’s performance
  • Overcome internal challenges to strategy and drive your business forward
  • Create strategies that 'stick' within your organisation
Subject area(s)
Leadership, Management, Strategy
Short course
£5,495 + VAT (including residential costs).
Course length
3 days + 1 day
Suitable for
Senior executives, directors and board members

Start dates

20 May 2024

Delivery: In-person
Location: Greenlands campus

Book now

20 Nov 2024

Delivery: In-person
Location: Greenlands campus

Book now

Looking for a date?

No problem. Get in touch with our team to be kept in the loop on future course dates.

Talk to our team


In-person delivery will take place in accordance with, and subject to, the latest government guidance and measures put in place by the University of Reading.


Designed for senior executives, The Strategy Programme helps you kick-start the strategic review process in your organisation. It focuses on specific issues in your organisation and gives you the tools to create and implement strategies that address them.

At Henley, strategy is seen as an essential leadership tool rather than just a thinking process. While theory is a major part of the agenda, this is not at the expense of practical learning - which is delivered through workshops, strategy critique activities and group discussion. A follow-up day gives you the opportunity to check progress and maintain momentum while implementing your strategy.

You will be encouraged to think about strategy in the long-term, while making sure you remain agile in a competitive business environment.

Key benefits

  • Define and demystify strategy in a business setting

  • Understand the role of strategy in leadership and employee engagement

  • Learn to critique and challenge existing business strategies at the highest level

  • Gain new strategy tools and concepts to use in your organisation

  • Build your peer network


£5,495 + VAT (including residential costs).


Standard rate VAT is applicable for UK businesses; overseas businesses based in the EU without a VAT number; and individuals based in the UK, EU, or rest of the world.

The Strategy Programme is workshop-style and how-to focused. Over three days at Henley, you will gain the tools and capabilities to develop and implement your organisational strategy. A follow-up day then enables you to check progress and maintain momentum.

This programme is underpinned by rigorous research, with delivery always from a practitioner’s point of view.

Programme content

The programme runs for a total of four days:

Before the programme starts you will:

  • Prepare a strategy critique document and 5-minute presentation
  • Meet with at least one key customer to understand their strategy
  • Read relevant articles for discussion

Module 1 enables you to develop your understanding of how strategies create value and how to use strategy as a leadership tool. You will have the chance to review your organisation's strategy against best practice and develop it further.

In this module you will study:

  • The business environment
  • Methods of critiquing business strategy
  • Strategy as a leadership tool
  • The difference between goals and business strategies
  • Topical events that affect strategy
  • The role of customer expectations in shaping strategy
  • How to leverage market insight to create a competitive strategy
  • How to focus your organisation to deliver strategy successfully

You will also:

  • Create an action plan for your continued professional development and impact within your organisation.
Academic authors
Jeff Callander2 75e5pfiiz
Dr Jeff Callander

Back in your organisation, you will apply what you have learned by taking action and assessing its effectiveness. Ahead of the follow-up day you will prepare a new strategy critique and 5-minute presentation.

Module 2 will give you the opportunity to present, assess and refine your updated business strategy critiques.

In this module, you will analyse:

  • What worked and what didn't
  • Successes and challenges
  • The necessary adjustments that need to be made
  • Your peers' experiences
Academic authors
Jeff Callander2 75e5pfiiz
Dr Jeff Callander

After the programme, you can remain part of the Henley Business School community by:

  • Joining our alumni network
  • Accessing resources from the virtual learning portal for up to 12 months
  • Participating in virtual action learning by phone (2 hours)

*The module or course content descriptions set out on this page are correct for those being taught in the current academic year. Modules or course content marked as optional are indicative and may be subject to change. Please note, constraints in timetable scheduling may mean you are unable to take some optional modules at the same time as others.

Programme Director Jeff Callander has been a management consultant for the past 28 years, with specific expertise in developing and contributing to business strategies. He has been involved in over 150 projects in more than 50 countries. His experience spans many industries and he has worked with many blue-chip FMCG and B2B companies, developing customer-focused business strategies, running board-level business improvement projects and creating customer-facing organisations. Jeff has been a lecturer in strategy at Henley Business School for over 15 years.

Dr Jeff Callander

Executive Fellow

"Team members are already taking ownership of a wider range of tasks and it feels as if we are moving forward together, in a clearer and more cohesive way."

Greg Dawson, Deputy Managing Director, Scottish Agronomy Ltd

"I recommend you try this course if you get a chance – you will learn something new and revealing, relevant and pragmatic that helps you in your business."

Delash Patel, Director of Product Architecture and Strategy, IGT

"Hands down, the most effective programme I’ve ever been on."

Read full case study - Barry McDonnell, Director of Manufacturing, De La Rue International

Individual bookings
The following reductions are available on programmes fees

Multiple bookings
The following discount is available on programme fees when multiple open programmes are booked. Payment is required in advance and this offer is subject to eligibility**.

  • 10% 2-4 people
  • 15% 5-9 people
  • 20% 10+ people

A 50% discount is available to registered charities.

It is subject to eligibility and available at Henley Business School's discretion**

Please note:
* Alumni discount is available to Henley Business School alumni (as part of University of Reading) not to graduates of Henley Management College.

** Please contact us for eligibility criteria, availability and terms.

For more information
Please contact

Set in sweeping parkland on the banks of the River Thames, Henley Business School's Greenlands campus provides an inspiring and reflective environment for focused work and study.

Find out more about our facilities and how to find us

Why choose Henley?

No.3 in the UK
for Executive Education providers for open programmes
(Financial Times Executive Education open enrolment programmes rankings 2023)
No. 20 in the world
for Executive Education (combined open and custom programmes) - Financial Times 2023
(Executive Education 2023: Top 50 combined ranking and school profiles)

For 75 years, Henley Business School has developed confident and resilient business leaders. Executive Education at Henley is:

  • Practical: we combine academic rigour with a strong practical focus, so you can immediately apply what you have learned back in your organisation.
  • Relevant: Henley faculty are experienced practitioners who can support you in exploring solutions to your organisation’s challenges.
  • Collaborative: Open programmes enable you to expand your network, gain new perspectives and share ideas with peers from a range of backgrounds and sectors.
  • Personal: deliberately small learning groups allow you to benefit from individual attention and a confidential environment. We encourage you to understand your unique strengths, leadership style, and areas for development.

Contact us

Open Programmes

If you have any questions or would like to learn more about the programme, please contact our programme advisors.

Telephone: 01491 418767
“Team members are already taking ownership of a wider range of tasks and it feels as if we are moving forward together, in a clearer and more cohesive way.”
Greg Dawson Deputy Managing Director, Scottish Agronomy Ltd The Strategy Programme
“I recommend you try this course if you get a chance – you will learn something new and revealing, relevant and pragmatic that helps you in your business.”
Delash Patel Director of Product Architecture and Strategy, IGT The Strategy Programme

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