Masters in Entrepreneurship and Innovation

This course will provide building blocks of knowledge to help you prepare for your learning journey in the area of your choice as well as equip you with key employability and study skills for successfully navigating your studies and professional career.

A course delivered online by Henley faculty and you will receive online support from one of our teaching staff members and be able to interact with other prospective students in your course.

Academic authors

Professor Peter Scott

This module aims to critically examine the nature, role and importance of different traditional and non-traditional sources of finance for entrepreneurial ventures and assess their costs and benefits for an entrepreneurial firm at different stages of growth.

Academic authors

Professor Maksim Belitski

Students will develop their own new business idea in real time, experiencing the realities of entrepreneurship and business start-up as they progress through the module. They will study the underpinning theory, while also gaining entrepreneurial skills, knowledge and understanding. This will enable them to be effective in both developing their venture and reflecting on their personal and business performance.

• Project planning
• Financial models (cash-flow projections)
• Product development
• Building partnerships
• Customer relationships
• Resource acquisition

Academic authors

Keith Heron

This module introduces students to the characteristics and skills that underpin Entrepreneurial leadership.

Using scholarly literature and case studies this module discusses how this form of leadership is applied in difference contexts, from family businesses to corporates and start up-firms.

The module has a strong practical application and uses real life case studies.

Academic authors

Dr Yemisi Bolade-Ogunfodun

What am I going to do when my course ends, and how am I going to achieve it? This module has been designed to help Accounting, Informatics and Business Management students answer those two questions, and empower them to take the actions required. It’s a suite of sessions that pays close attention to the general pathways Business Management, Accounting and Informatics students tend to take, and their aspirations as expressed during pre-sessional career activities & induction surveys. Students will choose this the mix of custom-made sessions that best suit their stage in life and supplement them with the open careers programmes offered at the University, the online content on the Henley Careers Blackboard site and 1-2-1 careers consultations.

This module introduces students to the scholarly literature on entrepreneurship and its recent advances. It shows how theoretical developments have practical applications and so assists students to appraise the increasingly entrepreneurial role of managers in modern business.

Academic authors

Professor Andrew Godley

This module will enable you to develop your entrepreneurial capacity and your understanding of the start-up process through an immersive, team-based learning experience, culminating in a consultancy to help entrepreneurial small businesses and start-ups.

Academic authors

Keith Heron

To provide an understanding of how organisations utilise core capabilities and entrepreneurial approaches to deliver innovations for future profit.

Academic authors

Dr Anlan Chen

The module provides intensive experiential learning in an international context. This is an opportunity for students group visits a particular country and particular business communities to explore business development issues and the methods the community has found for addressing these issues, as well as to assist these communities with possible business solutions. The module assists to create a network of active young specialists who think globally and act locally to make business action happen. The country partners institutions play a key role in setting up the itinerary and hosting the visit. Students will work in multinational teams for 10 continuous working days to develop international capabilities and build their global network.

Academic authors

Keith Heron

This module aims to introduce students to the core concepts and models underlying contemporary strategic management, their theoretical and empirical foundations, their limitations, the arguments surrounding them and their practical application to real issues facing real companies. This module provides students with an understanding of the conceptual and analytical tools of strategic management and economics.

• Theories, frameworks and introduction
• Internal resources and competencies of firms
• External environment in which firms operate
• The process of internationalisation
• Globalisation and regional integration
• Collaborative behaviour and strategic alliances
• Integration/responsiveness framework and strategy

Academic authors

Professor Rajneesh Narula

Dr Jongmin Lee

In this module learners will explore the role of leadership in a digital environment. They will build their awareness of key digital technologies and discuss the impact on managerial practices, processes and strategies.

Academic authors

Professor Norbert Morawetz

Small and medium-sized enterprises (SMEs) represent a large share of our economies and a leading force in economic development. This module focuses on such enterprises and explores the distinctive features of management in the SME environment. An important component of this module is the preparation of a Business Plan.

Academic authors

Dr Anlan Chen

Students will learn key knowledge enabling ethical management and corporate responsibility.

Academic authors

Professor Kleio Akrivou

The module considers a variety of marketing communications theories and practices to equip students with the knowledge and skill to develop and communicate an effective marketing communications plan.

Academic authors

Sylvian Jesudoss

To equip students with relevant accounting and financial management knowledge in decision making, especially for those who have little background in accounting and financial management. The module covers relevant topics in the areas of financial accounting, management accounting and financial management, with a focus on the ability to understand the importance of accounting and financial information in decision making and critical evaluation of the use of relevant information in decision making.

Academic authors

Liang Han, Visiting Professor

This module introduces students to a range of entrepreneurial management concepts applied to the specific context of creative industries. It provides an overview of key economics shaping creative industries, as well as the entrepreneurial process from idea creation through to the start-up phase. Using a range of case studies, the module discusses managerial challenges that arise from the tension of balancing limited resources, creative ambition and strongly talent-driven business models.

Academic authors

Professor Norbert Morawetz

This module provides an introduction to the field of human resource management in terms of the development of the function; its approach to strategy and the deployment of the key practices of human resource management. It is relevant for any students considering a career where they will be managing others or for those interested in a career specialising in HRM.

Academic authors

Dr Elizabeth Houldsworth

This module enables students to explore the concepts of strategic planning and strategic (or ‘capital’) budgeting. It introduces a range of techniques for strategic budgeting. It illustrates concepts using topical, real-world events and cases.

The objective of this module, which is delivered at the ICMA Centre, is to develop students’ appreciation of the practical aspects of raising private equity or venture capital finance for a management buyout or earlier-stage company, growing the business through the close working relationship between the PE or VC firm and the management team and achieving a successful exit. Both private equity and venture capital deals are covered on this module from the viewpoints of both the entrepreneur or management team and of the investing institution (general partner) as well as the relationship between the PE or VC firm and its own investors (limited partner institutions). Extensive use will be made of case studies and a business plan project in addition to guest seminars from invited experienced practitioners

Academic authors

Dr Keith Arundale

This module introduces students to the theory and practice of governance. The module then focuses on a critical discussion of power and accountability, with an emphasis on accountability to a range of societal stakeholders.

Small and medium-sized enterprises (SMEs) represent a large share of our economies and a leading force in economic development. This module focuses on such enterprises and explores the distinctive features of management in the SME environment. An important component of this module is the preparation of a Business Plan.

Academic authors

Dr Anlan Chen

In this module learners will explore the role of leadership in a digital environment. They will build their awareness of key digital technologies and discuss the impact on managerial practices, processes and strategies.

Academic authors

Professor Norbert Morawetz

Intellectual property has a central role in the enhancement of creativity, innovation and commercial growth in the modern economy. The LLM Intellectual Property Law and Management is designed to respond to the emergent demand for professionals who have studied intellectual property law to a high level. The programme will be relevant to graduates wishing to acquire advanced knowledge of legal and business aspects of intellectual property in a commercial context.

The module explores the issues related to the law and regulation of the ‘borderless’ internet. These include allocation of jurisdiction; e-privacy and data protection; liability of Internet Service Providers (ISPs) for online crimes and infringements; regulation of domain names; legal issues of cloud computing, software licensing and ‘open source’ distribution; freedom of speech on the internet and intellectual property issues of the information society.

This module aims to introduce students to digital marketing and the increasingly important role of technology in both marketing practice and society. By the end of the module students should be able to apply a range of skills to implement digital marketing approaches and understand the key strategic drivers behind the growth of the digital economy.

This module examines organisations that are engaged in creative or cultural activities. Students are required to define the parameters of the creative or cultural industries; to identify the management challenges faced by organisations in these sectors; and examine strategies for addressing them.

Academic authors

Dr Marrisa Joseph

Branding is a fascinating topic that receives much attention in the popular press. The lectures explore and discuss theories and business practices related to building and managing strong brands. The module in particular focuses on how to manage brands in practice. The module deals with brands and discusses the following:

• why brands are important;

• what brands represent to companies;

• what brands represent to customers;

• how strong brands drive superior financial results;

• what organisations should do to manage their brands effectively etc.

Academic authors

Dr Ruby Zhang

Social and environmental issues and challenges have led to the growth of marketing tools being applied with a sustainable purpose. As a result, organisations and governments are gradually starting to use marketing techniques in order to influence stakeholder behaviour towards pro-sustainable outcomes. It is also increasingly recognised that sustainable marketing can be good for business, leading to competitive advantage, cost savings and brand enhancement. This module is designed to provide knowledge of the link between marketing and sustainability and how to evaluate and implement marketing strategies that promote sustainable products, services and behaviours. This includes the design of a marketing campaign focused on social/environmental issues, including selection of behavioural goals. This module also covers aspects related to the evaluation and monitoring of campaigns and their social and environmental impact.

Academic authors

Dr Irene Garnelo-Gomez