MSc Marketing (International Marketing)

This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.

Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.

The MSc Marketing (International Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are Digital Marketing and Sustainable Marketing.

Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.

The module Global Marketing Management is key for students studying on the International Marketing pathway, and introduces marketing in a global context, and will enable students to understand the complexity and variety of factors playing a role in designing and implementing global marketing programmes.

• Capita

• The Royal Wolverhampton NHS Trust

• OpenText

• Oxfordshire County Council

• Leeds City Council

• Oxford Health NHS Foundation Trust

• AtkinsRéalis

• Levi Strauss & Co.

Please note the above statistics are based on respondents to our Masters Outcomes Survey in 2024, which was completed by our 2023 graduates, 12 months after graduation.

Respondents are from the following programmes: MSc Entrepreneurship and Innovation, MSc Human Resource Management, MSc International Business and Finance, MSc Management, MSc Management (International Business), MSc Marketing (Consumer Marketing), MSc Marketing (Digital Marketing) and MSc Marketing (International Marketing).

Receive dedicated support from our award-winning careers team

We have an award-winning careers team that will support you through your postgraduate studies and four years after graduation.

Here is how Henley Careers can help you:

Careers Consultant appointments

Our Careers Consultant are here to help and support you with any careers related concern that you might have. Whether it’s CV advice, practicing for an interview, providing feedback if applications aren't successful or support planning your career goals. We are here to help empower you to progress in your career.

Events

Henley Careers organise numerous events aimed to help you build your confidence, develop the skills employers are looking for. Additionally, network with employers and expand your industry knowledge.

Alumni support

You can continue to book one-to-one appointments with your Careers Consultant and use our online resources. For up to four years after graduating we’re here to help and support in your career.

Career Smart

Get a head start in securing a graduate job by taking part in our online course, Career Smart. You can expect to learn about the graduate recruitment cycle in the UK. As well as where to look and how to start applying to jobs, and the different roles available to you.

For more information  please see our Careers page.

CIM Certificate in Professional Marketing or CIM Certificate in Professional Digital Marketing qualification:

After graduating at a pass mark or higher, students will be exempt on an Accredited Prior Learning (APL) basis from L4 Certificate in Professional Marketing modules ‘Applied Marketing and Planning Campaigns’. Students will be required to pass one further elective module to obtain the L4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification.

CIM Diploma in Professional Marketing or CIM Diploma in Professional Digital Marketing:

After graduating at a pass mark or higher, students will be exempt on an Accredited Prior Learning (APL) basis from either the L6 Diploma in Professional Marketing module ‘Marketing & Digital Strategy’, to which they will be required to pass ‘Innovation in Marketing (mandatory)’ plus one elective module to obtain the L6 Diploma in Professional Marketing qualification or pass both the Digital Optimisation and The Digital Customer Experience modules to gain the CIM Diploma in Professional Digital Marketing.

In order to be eligible for CIM Certificate in Professional Marketing or CIM Certificate in Professional Digital Marketing qualification, students are required to take MMM183-Marketing Communications in Virtual World module as one of their electives.

As more organisations operate internationally, the skills and insights provided by this degree equip you for success. You will be equipped to take on roles in marketing, global brand management, market insight and strategic consultancy.

Effective leadership requires more than first-class business acumen, it requires a degree of self-awareness and sensitivity. Our Masters programmes offer you a unique practice-centred approach to teaching equipping you with the tools to become a compelling leader. This approach creates emotionally intelligent graduates who can be fully effective in their chosen careers.

Henley has a strong reputation for the practical application of business ideas and concepts. We are underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders. This is a thread that is woven through all of our Masters programmes.

Our Masters programmes feature a mix of core and optional modules, tailoring your degree towards your needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This provides you with the opportunity to discuss and explore the material in depth with your lecturers and fellow students.

You will be introduced to the latest thinking and research findings then have the opportunity to challenge those that have created it. You will also explore real-world issues, tackle current business challenges, and interact with guest lectures and speakers from industry. This gives you the opportunity to test, extend and refine your knowledge and skills with confidence.

You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.

On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.

While Masters students are self-motivated and determined individuals, study at this level can present additional pressures which we take seriously. Lecturers are available to discuss module content and you can meet with your academic tutor. Support staff are available to help with anything that may arise during your time at Henley.

Success in business isn’t just about practical skills but also how you communicate your ideas, influence others, and collaborate across cultures. That’s why, as a Henley Master’s student, you have the exclusive opportunity to join our Effective Communication: Language Skills for Business module, designed to boost your confidence and fluency in English for academic, professional, and networking success.

This free, non-credit-bearing course runs in parallel with your studies and is delivered by Henley Business School in partnership with the International Study and Language Institute (ISLI) at the University of Reading. It is part of a series of innovations at Henley designed to support your academic and professional development, ensuring you graduate with the skills to succeed in a global business environment.

The course is designed to help you:

• Express yourself clearly and persuasively in seminars, presentations, and discussions.
• Write with impact, from emails and reports to case studies and reflections.
• Master the language of business, learning industry-specific terminology and communication styles.
• Boost your employability with key professional communication skills, from networking to interview preparation.

Who Can Join?

• Students who meet the selection criteria based on their English level will be invited to take part.
• Any other student who wishes to enhance their communication skills can voluntarily join, ensuring everyone has access to this career-boosting opportunity.

Taught in an interactive, business-focused format, this module integrates real-world business scenarios, digital tools, and personalised feedback to help you thrive at Henley and beyond.

Our students and alumni are always keen to share their Henley experience. Whether you are a prospective applicant or already applied to a Masters programme at Henley Business School. You can ask questions to a current student by clicking the “Chat to our students” button below.

When contacting one of our students, please introduce yourself and the Masters programme you have applied for.