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Business Management Masters Subject Area 2

Masters in Marketing (Sustainable Marketing)

At a glance

  • The MSc Marketing (Sustainable Marketing) is one of the three pathways available in the MSc Marketing programme.
  • Students will be able to communicate complex sustainable marketing related information. persuasively to specialist and non-specialist audiences.
  • Students will have the opportunity to develop a marketing campaign focused on social/environmental issues and evaluate its impact.
  • Understand current sustainable marketing practices and challenges from the internal and external business environment to support original thinking.
  • Understand how sustainable marketing campaigns and practices evolve in a complex and changing international business environment in different organisational contexts (private, public, non-for-profit).
Locations
Henley Whiteknights
Subject area(s)
Marketing
Start Date
September 2024
Duration
12 months
Attendance
Full-time
Programme Director
IMG 4972 2 75nmgijnt
Melisa Mete

Overview

This programme is designed to provide students with a comprehensive understanding of marketing and marketing Strategy and the opportunity to specialise on the core contemporary aspect of Sustainable Marketing.

The compulsory marketing modules explore the key concepts upon which modern marketing practice is based. Students are provided with a broad analytical toolkit that will enable them to understand why marketing is so central as a feature of business activity; when and how marketing strategies can be developed on a global scale; the relationship between firms and consumers, the role of marketing in shaping social change and responding to sustainability issues; and the way in which marketing is undertaken between firms. In addition, the programme requires students to develop the kind of critical understanding of business strategy, research methods, responsibility and ethics that would be expected of any marketing executive.

Students on this programme will receive a rigorous grounding in both the theory and practice of marketing, with a deliberate emphasis on the contemporary issues and developments impacting most on the discipline. The aim is to produce graduates who understand not only why firms operate the marketing practices that they do, but how these practices are likely to evolve in a complex and changing international business environment. Students will choose a dissertation or business project to apply their learnings to aspects of Sustainable marketing pathway.

What is unique to Henley’s Masters in Marketing (Sustainable Marketing)?

The module Marketing for a Better, Sustainable World for the Sustainable Marketing pathway introduces students to developing sustainable marketing strategies including how to design campaigns focused on social and environmental issues, whilst assessing their impact. In addition, students will have the opportunity to work alongside Non-Governmental Organizations and Charities to develop marketing strategies.

The Henley pre-study course suite

Exclusively available to Henley Business School offer holders, the Pre-study course suite comprises of innovative short courses designed and developed by Henley faculty on the FutureLearn platform, one of the leading online learning platforms.

Optional modules Credits

A course delivered online by Henley faculty and you will receive online support from one of our teaching staff members and be able to interact with other prospective students in your course.

This pre-study interactive course is designed by Henley Business School faculty to introduce you to the world of coding in Python. According to recent employer surveys, coding is a top 5 employability skill in the new world of work. The World Economic forum includes technology design and programming in the top 10 skills of 2025. Coding is an extremely powerful skill to have going forward in all areas of business and finance. Due to the importance of coding skills in your future, you will be using coding in some of your courses depending on your choice of programme at Henley Business School. So, this pre-study course can be seen as a stepping stone in your learning journey. Even if coding is not directly utilised as a part of your programme, completing this course, earning the certificate and complementing this with some further independent learning, could set you apart in an increasingly competitive job market. Python is the most utilised programming language in the world and so the purpose of this course is for you to learn the fundamentals of Python, and how to use it to solve practical problems in your area of interest.

N/A

This course will provide building blocks of knowledge to help you prepare for your learning journey in the area of your choice as well as equip you with key employability and study skills for successfully navigating your studies and professional career.

This pre-study interactive course is designed by Henley Business School faculty, the University of Reading Study Advice Team and the International Study and Language Institute. The course aims to prepare you for your learning journey at Henley and focuses on helping you build important study skills to succeed in your Masters and beyond. Skills such as curiosity and independent thinking, effective communication and collaboration, digital capabilities, storytelling, empathy and professional integrity are not only important in your course itself but are also sought after by employers in all areas of business. Therefore, they are instrumental in succeeding in your professional career. The learning journey of our Masters programmes is designed in a way that allows you to build such skills and this course intends to demonstrate exactly how, and therefore help you to make the most of your Masters.

N/A

Semester 1

Compulsory modules Credits

The Module aims to provide students with a clear understanding of the fundamentals (principles) underlying contemporary marketing and enables student to apply theory in practice.

20 [10 ECTS credits]

This module provides students with the skills needed to understand how market research is used as a tool for generating market insights and informing business decisions. Businesses increasingly rely on a range of research methods to provide answers to key business problems. This module is designed to acquaint the students with commonly used methods of data collection and analysis, as well as issues around reliability, validity and research ethics.

20 [10 ECTS credits]

The pressure to measure marketing performance is as high as never before, reported by a number of practitioner and academic sources. The more senior roles in marketing, such as Marketing Manager, Marketing Director and CMO, would in one way or another require to deal with measuring marketing performance. Yet marketers are struggling to justify their value for a number of reasons.


Measuring marketing performance has in fact been a daunting task to both practitioners and academics alike and remains so still. More efforts are needed to tackle this problem and prepare for the jobs in marketing.

This module provides the essentials of what someone in a role of a marketing manager or similar needs to know and, importantly, be able to do, about measuring marketing performance.

Academic authors
Irute Daukseviciute Profile Pic Jun18 75iuglcwd
Dr Irute Karanicholas
20 [10 ECTS credits]

This module aims to introduce students to digital marketing and the increasingly important role of technology in both marketing practice and society. By the end of the module students should be able to apply a range of skills to implement digital marketing approaches and understand the key strategic drivers behind the growth of the digital economy.

Academic authors
Rodrigo Perez Vega Profile Pic Jun18 75iugl9ic
Dr Rodrigo Perez-Vega
20 [10 ECTS credits]

Semester 2

Compulsory modules Credits

The aim of this module is to understand the two-way link between marketing and sustainability. Specifically, it explores how marketing can be used to encourage more sustainable and responsible consumption and how sustainable marketing approaches can impact organisational performance.

Academic authors
Irene Garnelo Gomez Profile Pic Jun18 75iuglcob
Dr Irene Garnelo-Gomez
20 [10 ECTS credits]
Optional modules Credits

This module is designed to provide students with an understanding of the psychological and social factors that influence consumer behaviour before, during and after purchase and consumption in contemporary consumer markets. The purpose of the module is to explore and apply current consumer behaviour theories and models, which have been developed to identify and measure the purchase and consumption process.

  • Consumer drive and motivation
  • Consumer response to marketing actions
  • Consumer decision-making process
  • Consumer demographics and psychographics
  • Sociological and cultural influences
  • Relational consumption
Academic authors
Bahram Mahmoodi Kahriz
Dr Bahram Mahmoodi Kahriz
20 [10 ECTS credits]

Cross-cultural marketing and consumption is essential given the profound impact that globalisation has had on both companies and consumers. The module draws on relevant and contemporary theories and business practice, explores various tools and techniques in cross-cultural marketing settings.

Academic authors
IMG 4972 2 75nmgijnt
Melisa Mete
20 [10 ECTS credits]

This module provides the students with the comprehensive understanding of the Internet and web applications in the digital marketing landscape. It aims to help students recognise the role of web /social medial / mobile analytics and explore multiple online platforms for data collection and analysis to generate digital marketing insights.

20 [10 ECTS credits]

The module takes a co-creative perspective to brands and in particular focuses on how to understand what goes in to creating, maintaining and managing strong brands.

20 [10 ECTS credits]

This module extends knowledge gained during the programme by critically reviewing theories of marketing in the context of modern day challenges in the business and social environment. It allows consideration of emerging issues in marketing and encourages a critical, integrative, cross-disciplinary perspective.

20 [10 ECTS credits]

The module considers a variety of marketing communications theories and practices to equip students with the knowledge and skills to develop and communicate an effective marketing communications plan.

20 [10 ECTS credits]

Summer term

Compulsory modules Credits

The aim of the module is to help prepare students for the marketing careers by simulating real life experiences through providing exposure to simulations and/or scenarios. Simulation and/or scenario games are interactive learning methods designed to test out various marketing and/or other business related decisions in a virtual environment. Simulation and/or scenario games are risk-free activities of testing theories and making decisions.

20 [10 ECTS credits]
Optional modules Credits

The module will seek to work with a business that is planning to develop a marketing opportunity and the challenge will be to provide managerially useful, and theoretically underpinned advice.

20 [10 ECTS credits]

To provide students with an understanding of the research skills necessary to undertake original research in Marketing (digital, international or sustainable) at master’s level. To give students an awareness of the appropriate use of theory, literature, methodology, and data in pursuing original research for a Master’s dissertation. To enable students to produce original research aligned to the MSc Marketing pathway in which they are enrolled.

20 [10 ECTS credits]

Applied research to a real-life marketing situation or problem which involves an extended, independent investigation, undertaken individually by students, leading to a report and recommendations pertaining to a company in relation to a contemporary issue in the Marketing discipline, is the output. The purpose is to enable students to produce original practice based relevant research aligned to the MSc Marketing pathway in which they are enrolled.

20 [10 ECTS credits]

*The module or course content descriptions set out on this page are correct for those being taught in the current academic year. Modules or course content marked as optional are indicative and may be subject to change. Please note, constraints in timetable scheduling may mean you are unable to take some optional modules at the same time as others.

A holistic approach

Effective leadership requires more than first-class business acumen, it requires a degree of self-awareness and sensitivity. Our Masters programmes offer you a unique practice-centred approach to teaching equipping you with the tools to become a compelling leader. This approach creates emotionally intelligent graduates who can be fully effective in their chosen careers.

How you will learn

Henley has a strong reputation for the practical application of business ideas and concepts. We are underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders. This is a thread that is woven through all of our Masters programmes.

Our Masters programmes feature a mix of core and optional modules, tailoring your degree towards your needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This provides you with the opportunity to discuss and explore the material in depth with your lecturers and fellow students.

You will be introduced to the latest thinking and research findings then have the opportunity to challenge those that have created it. You will also explore real-world issues, tackle current business challenges, and interact with guest lectures and speakers from industry. This gives you the opportunity to test, extend and refine your knowledge and skills with confidence.

How we assess you

You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.

On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.

Ongoing support

While Masters students are self-motivated and determined individuals, study at this level can present additional pressures which we take seriously. Lecturers are available to discuss module content and you can meet with your academic tutor. Support staff are available to help with anything that may arise during your time at Henley.

UK/Home

Year of Entry Cost
2024 £14,100

International (incl. EU)

Year of Entry Cost
2024 £26,000

Scholarships

Scholarships are available to support high-potential students. All applications are automatically considered for a scholarship. No separate scholarship application is necessary. Simply submit your application for a Masters programme starting in 2024 and you will be automatically notified if you are successful. Shortlisting and selection are based on academic merit and the candidate’s potential as demonstrated in the application form. For more details, visit our scholarships webpage.

Entry requirement Criteria
Undergraduate degree Minimum 2:1 or the equivalent from an Internationally recognised university
Degree discipline Any discipline

English Language Requirements

Studying in a second language can be challenging. If your English language ability is below the minimum requirement, we may ask for evidence of proficiency. Alternatively, we may ask you to attend an English language course before you begin your studies with us.

Requirement Criteria
IELTS 6.5 with no component below 6.0 in any sub-skills

Pre-sessional English Programme

The Pre-sessional English Programme is for international students who need to meet their degree programme English language requirements. Our courses equip you with the skills and language needed for academic success, including critical thinking, self-reflection, learner autonomy, research skills and integrating sources. The Pre-sessional English Programme is accredited by the global association of Lecturers in English for Academic Purposes, which guarantees you will receive a high-quality student experience.

Find out about our comprehensive range of Pre-Sessional English courses

Acceptance of LanguageCert Online and DuoLingo English qualifications

We accept the non-SELT version of LanguageCert (which includes the online version) and DuoLingo as suitable English language qualifications. These can be accepted for direct entry onto Undergraduate (except Speech and Language Therapy), Postgraduate Taught (except Speech and Language Therapy) and Postgraduate Research programmes.

For information on individual programme requirements and other English language qualifications, please visit our English requirement equivalent page.

If you require specific advice on your qualification please contact admissions directly by e-mail  or telephone at +44 (0) 118 378 5289.

UK visa requirements

If you are not a national of the European Union (EU), you may need to obtain a UK visa. This visa will allow to live and study in the UK. See the  UK Border Agency website. Contact the University's International Office with any questions:  intoff@reading.ac.uk.

Graduate Route

The UK's Graduate Route post-study work visa allows you to apply to stay in the UK for up to two years after you graduate, with the opportunity to undertake skilled work. Visit the University website for the latest information.

How can Henley Careers work with you?

We have an award-winning careers team that will support you through your postgraduate studies and four years after graduation.

Here is how Henley Careers can help you:

  • Careers Consultant appointments: Our Careers Consultant are here to help and support you with any careers related concern that you might have. Whether it’s CV advice, practicing for an interview, providing feedback if applications aren't successful or support planning your career goals. We are here to help empower you to progress in your career.
  • Events: Henley Careers organise numerous events aimed to help you build your confidence, develop the skills employers are looking for. Additionally, network with employers and expand your industry knowledge.
  • Alumni support: You can continue to book one-to-one appointments with your Careers Consultant and use our online resources. For up to four years after graduating we’re here to help and support in your career.
  • Career Smart: Get a head start in securing a graduate job by taking part in our online course, Career Smart. You can expect to learn about the graduate recruitment cycle in the UK. As well as where to look and how to start applying to jobs, and the different roles available to you.

For more information  please see our Careers page.

Apply for 2024 entry now

Apply online  now through the University of Reading’s online application service.

The online application service allows you to complete your application information, attach electronic copies of your academic transcripts, certificates and other supporting information. It also provides a facility for an email request to be sent to your referees. This enables the referees to send your supporting references directly to us.

When to apply

We operate a rolling admissions system and it is recommended that you apply early to secure your place. There is no specific deadline and applications will be considered until the programme is full. However, to allow us time to process your application we recommend that you apply by the following dates:

UK/Home applicants International applicants
1 August 1 July

After you apply

You will receive a confirmation email when we receive your application form. Your application is then reviewed by a member of staff. If successful, you will receive a formal offer letter outlining any necessary entry criteria you will need to meet. You'll then be asked to confirm your acceptance of this offer.

If you require a Certificate of Acceptance for Studies (CAS) for your visa, details will be sent by email once all conditions of the offer have been met.

Throughout the admissions process we will keep you updated with key information via email. We also provide opportunities to interact with faculty and staff online.

Find us on Facebook  and keep up-to-date with news and events at Henley or ask us a question. In addition, you can speak to a current student, our students are always happy to share their Henley experience.

Our students and alumni are always keen to share their Henley experience. Whether you are a prospective applicant or already applied to a Masters programme at Henley Business School. You can ask questions to a current student by clicking the “Chat to our students” button below.

When contacting one of our students, please introduce yourself and the Masters programme you have applied for.

Speak to a current student

Contact us

If you have any questions, please contact us by email at postgraduate@henley.ac.uk or by phone on +44 (0)118 378 7593.

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