Masters in Management

This module aims to introduce students to the core concepts and models underlying contemporary strategic management, their theoretical and empirical foundations, their limitations, the arguments surrounding them and their practical application to real issues facing real companies. This module provides students with an understanding of the conceptual and analytical tools of strategic management and economics.

• Theories, frameworks and introduction
• Internal resources and competencies of firms
• External environment in which firms operate
• The process of internationalisation
• Globalisation and regional integration
• Collaborative behaviour and strategic alliances
• Integration/responsiveness framework and strategy

Academic authors

Professor Rajneesh Narula

Dr Jong Min Lee

To equip students with relevant accounting and financial management knowledge in decision making, especially for those who have little background in accounting and financial management. The module covers relevant topics in the areas of financial accounting, management accounting and financial management, with a focus on the ability to understand the importance of accounting and financial information in decision making and critical evaluation of the use of relevant information in decision making.

The module examines existing knowledge about how people behave in organisational settings, the theories that inform this knowledge and the practical implications for managers. It relies on the tacit knowledge of students and on social and human sciences such as management, philosophy, political science, psychology and sociology.

In this module students will have an opportunity to draw on knowledge and experience gained across the programme and apply them to a contemporary business or management problem or issue. Projects can be developed in conjunction with specific organizations (upon availability) or can be student-led.

Academic authors

Professor Yipeng Liu

The module provides intensive experiential learning in an international context, either virtually or via direct travel. This is an opportunity for students group visits a particular country, institutions and particular business communities to explore sustainable and wider management issues and the methods the community has found for addressing these issues.

This module describes, contrasts and explains traditional and new forms of organization within an international context. The module evaluates a variety of organisational design features such as teams and networks for their capacity to deliver appropriate strategies for 21st century firms and organisations. It considers the future of post-industrial organisation.

Small and medium-sized enterprises (SMEs) represent a large share of our economies and a leading force in economic development. This module focuses on such enterprises and explores the distinctive features of management in the SME environment. An important component of this module is the preparation of a Business Plan.

This module aims to provide students with an understanding of marketing strategies and practices as they apply in a global context. This will be achieved by analysing the global marketing environment, marketing opportunities and strategy options, and the global marketing mix. As such, the module tackles both the ‘why’ and ‘how’ of global marketing management.

• Theoretical issues relating to the rationale for global marketing and the internationalisation process
• An analysis of the global marketing environment and factors influencing buyer behaviour
• Planning global marketing strategy and its evolution over time
• Factors affecting global product, pricing, distribution and communication programmes
• Standardisation versus adaptation

This module extends knowledge gained during the programme by critically reviewing theories of marketing in the context of modern day challenges in the business and social environment. It allows consideration of emerging issues in marketing and encourages an integrative, cross-disciplinary perspective. Each session will focus on a topic and reference will be made to leading edge thinking in academic and practitioner journals.

This course studies the contemporary international business environment from a macro, meso, and micro economic perspective. Theories from economics, political science, economic geography, and international business are examined. Students learn about global economic developments, the role of institutions and political economics systems, and the impact of technological changes and the differences of regional and national locations in business.

In this module learners will explore the role of leadership in a digital environment. They will build their awareness of key digital technologies and discuss the impact on managerial practices, processes and strategies.

Academic authors

Dr Norbert Morawetz

This module examines organisations that are engaged in creative or cultural activities. Students are required to define the parameters of the creative or cultural industries; to identify the management challenges faced by organisations in these sectors; and examine strategies for addressing them.

Social and environmental issues and challenges have led to the growth of marketing tools being applied with a sustainable purpose. As a result, organisations and governments are gradually starting to use marketing techniques in order to influence stakeholder behaviour towards pro-sustainable outcomes. It is also increasingly recognised that sustainable marketing can be good for business, leading to competitive advantage, cost savings and brand enhancement. This module is designed to provide knowledge of the link between marketing and sustainability and how to evaluate and implement marketing strategies that promote sustainable products, services and behaviours. This includes the design of a marketing campaign focused on social/environmental issues, including selection of behavioural goals. This module also covers aspects related to the evaluation and monitoring of campaigns and their social and environmental impact.

This module provides an introduction to the field of human resource management in terms of the development of the function; its approach to strategy and the deployment of the key practices of human resource management. It is relevant for any students considering a career where they will be managing others or for those interested in a career specialising in HRM.

The module considers fundamentals underlying contemporary marketing, focusing both on theories and practices of marketing. The module deals with marketing on a strategic level.

This module provides a comprehensive look at emerging markets as they integrate with the global economy and increasingly become the global mainstream. Students will explore key issues, approaches and challenges associated with emerging markets from multiple perspectives – (i) local firms struggling to overcome various constraints to build global-oriented businesses and compete in global markets, (ii) emerging market champions or multinational enterprises (MNEs) from emerging markets, (iii) multinationals from developed economies trying to tap into emerging markets for new growth, and (iv) local government and global institutions.