Masters in Management

The project serves as a capstone module for the Master''s in Management programme. Students are expected to draw on knowledge and experience gained across the programme, and to apply it to a contemporary management problem or issue. Projects will typically be developed in conjunction with specific organisations, but could be entirely student-led. They must address a topic that is relevant to contemporary management practice. The project aims to:

• provide students with an opportunity to define and execute an independent piece of research on a topic of direct contemporary relevance.
• enable students to apply the academic knowledge developed during the programme to a real-world context.

What am I going to do when my course ends, and how am I going to achieve it? This module has been designed to help Accounting, Informatics and Business Management students answer those two questions, and empower them to take the actions required. It’s a suite of sessions that pays close attention to the general pathways Business Management, Accounting and Informatics students tend to take, and their aspirations as expressed during pre-sessional career activities & induction surveys. Students will choose this the mix of custom-made sessions that best suit their stage in life and supplement them with the open careers programmes offered at the University, the online content on the Henley Careers Blackboard site and 1-2-1 careers consultations.

To equip students with relevant accounting and financial management knowledge in decision making, especially for those who have little background in accounting and financial management. The module covers relevant topics in the areas of financial accounting, management accounting and financial management, with a focus on the ability to understand the importance of accounting and financial information in decision making and critical evaluation of the use of relevant information in decision making.

This module is delivered at University of Reading UK. Students will learn about the cross-disciplinary Corporate Social Responsibility subject involving firms, individuals and wider society with a focus on international management of responsibility. A strong component of Ethical theory is being learnt as part of the foundational knowledge of this module.

This module aims to introduce students to the core concepts and models underlying contemporary strategic management, their theoretical and empirical foundations, their limitations, the arguments surrounding them and their practical application to real issues facing real companies. This module provides students with an understanding of the conceptual and analytical tools of strategic management and economics.

• Theories, frameworks and introduction
• Internal resources and competencies of firms
• External environment in which firms operate
• The process of internationalisation
• Globalisation and regional integration
• Collaborative behaviour and strategic alliances
• Integration/responsiveness framework and strategy

The international study trip serves as a final tacit capstone module for the Master''s in Management programme. Students are expected to draw on knowledge and experience gained across the programme, and to reflect on how this may be useful when immersed in a different institutional context. Also students are encouraged via this module to reflect on how the theoretical content taught in the programme may need to be adapted or modified appropriately to the economic, social, cultural, political, and legal institutional contexts and opportunities/potentialities of a given geographical context. The module aims to:

• provide a variety of learning experiences, in different institutional contexts, that enable students to reflect on the previously learnt theoretical content of the degree, and how it can be applied in practice.

• enable students to cultivate ad hoc relationships with a variety of actors and institutions within a limited time frame, and to broaden their range of contacts and experiences.

The module examines existing knowledge about how people behave in organisational settings, the theories that inform this knowledge and the practical implications for managers. It relies on the tacit knowledge of students and on social and human sciences such as management, philosophy, political science, psychology and sociology.

This module describes, contrasts and explains traditional and new forms of organization within an international context. The module evaluates a variety of organisational design features such as teams and networks for their capacity to deliver appropriate strategies for 21st century firms and organisations. It considers the future of post-industrial organisation.

Small and medium-sized enterprises (SMEs) represent a large share of our economies and a leading force in economic development. This module focuses on such enterprises and explores the distinctive features of management in the SME environment. An important component of this module is the preparation of a Business Plan.

This module aims to provide students with an understanding of marketing strategies and practices as they apply in a global context. This will be achieved by analysing the global marketing environment, marketing opportunities and strategy options, and the global marketing mix. As such, the module tackles both the ‘why’ and ‘how’ of global marketing management.

• Theoretical issues relating to the rationale for global marketing and the internationalisation process
• An analysis of the global marketing environment and factors influencing buyer behaviour
• Planning global marketing strategy and its evolution over time
• Factors affecting global product, pricing, distribution and communication programmes
• Standardisation versus adaptation

This module extends knowledge gained during the programme by critically reviewing theories of marketing in the context of modern day challenges in the business and social environment. It allows consideration of emerging issues in marketing and encourages an integrative, cross-disciplinary perspective. Each session will focus on a topic and reference will be made to leading edge thinking in academic and practitioner journals.

This course studies the contemporary international business environment from a macro, meso, and micro economic perspective. Theories from economics, political science, economic geography, and international business are examined. Students learn about global economic developments, the role of institutions and political economics systems, and the impact of technological changes and the differences of regional and national locations in business.

As digital technology moves from being disruptive to becoming pervasive, the breadth and depth of digital change transforms entire systems of production, management, and governance.

Academic authors

Dr Norbert Morawetz

This module examines organisations that are engaged in creative or cultural activities. Students are required to define the parameters of the creative or cultural industries; to identify the management challenges faced by organisations in these sectors; and examine strategies for addressing them.

Social and environmental issues and challenges have led to the growth of marketing tools being applied with a sustainable purpose. As a result, organisations and governments are gradually starting to use marketing techniques in order to influence stakeholder behaviour towards pro-sustainable outcomes. It is also increasingly recognised that sustainable marketing can be good for business, leading to competitive advantage, cost savings and brand enhancement. This module is designed to provide knowledge of the link between marketing and sustainability and how to evaluate and implement marketing strategies that promote sustainable products, services and behaviours. This includes the design of a marketing campaign focused on social/environmental issues, including selection of behavioural goals. This module also covers aspects related to the evaluation and monitoring of campaigns and their social and environmental impact.

This module provides an introduction to the field of human resource management in terms of the development of the function; its approach to strategy and the deployment of the key practices of human resource management. It is relevant for any students considering a career where they will be managing others or for those interested in a career specialising in HRM.

The module considers fundamentals underlying contemporary marketing, focusing both on theories and practices of marketing. The module deals with marketing on a strategic level.

This module provides a comprehensive look at emerging markets as they integrate with the global economy and increasingly become the global mainstream. Students will explore key issues, approaches and challenges associated with emerging markets from multiple perspectives – (i) local firms struggling to overcome various constraints to build global-oriented businesses and compete in global markets, (ii) emerging market champions or multinational enterprises (MNEs) from emerging markets, (iii) multinationals from developed economies trying to tap into emerging markets for new growth, and (iv) local government and global institutions.