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MUST 2+2 programme in BSc Business & Management

At a glance

  • You can only access this degree by starting your studies at MUST
  • At MUST, either the Bachelor of Hospitality Management or Bachelor of Commerce courses will enable you to apply for the Henley BSc Business and Management
  • You will graduate with two degrees
  • Taught in English
Level
Undergraduate
Subject area(s)
Business & Management
Award
BSc
Duration
2 years at MUST followed by 2 years at Henley Business School
Attendance
Full-time
Programme Director
Tatiana Rowson Profile Photo 75nhciar7
Dr Tatiana Rowson

Overview

Once you have completed your first 2 years of study at MUST, you will then progress to Henley Business School at the University of Reading and study on campus for the following 2 years. This will be part 2 and 3 of the BSc Business & Management programme. You will have the opportunity to stay on the general programme or choose one of our pathways to further focus your studies.

Business & Management Pathways

Part 1

2 years of study at Macau University of Science and Technology

You will also take 60 credits of optional modules at Part 2.

Example modules include (please note that all modules are subject to change):

  • Marketing Essentials [20 credits]
  • Branding Theory and Practice [20 credits]
  • Practice of Entrepreneurship [20 credits]
  • Sales and Business Development [20 credits]
  • Business Data Analytics [20 credits]
  • Management Accounting [20 credits]

Part 3

There are no compulsory modules at Part 3. You will choose optional modules to the value of 120 credits, of which 20 credits may be at level 5. You may select up to 20 credits of modules from elsewhere in the University, subject to timetabling constraints.

You can choose to specialise in a particular area (e.g. human resources) or remain broad by picking a wide range of subject areas.

Optional modules Credits

This module allows students to engage in guided, independent study over two terms in their final year. The objective is to produce a long piece of written research (a ‘Project’), which engages in-depth with a chosen topic in business and management.

Academic authors
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Dr Joe Lane
20 [10 ECTS credits]

The growth of the internet has created new opportunities for organisations to reach and build relationships with their customers. At the same time, many firms struggle with making a successful transition from offline to online marketing.

This module provides students with the key tools required to implement a successful digital marketing strategy. This includes understanding search engines, social media, content marketing and the analysis of web analytics data. Students will also build an understanding of the wider social and public policy issues that use of internet technology, including questions of regulation, privacy and use of customer data.

This module aims to introduce students to digital marketing and the increasingly important role of technology in both marketing practice and society. By the end of the module, students should be able to apply a range of skills to implement digital marketing approaches and understand the key strategic drivers behind the growth of the digital economy. Students will also gain practical experience of digital platforms used to implement marketing strategies in this context.

20 [10 ECTS credits]

Digital enterprises face a range of challenges that differentiate them from non-digital start-ups. They often operate in hyper-competitive winner-takes-it-all markets from inception.

To succeed in this environment, they need to leverage digital technologies to shape novel business models, market their products and services and develop monetization strategies until they find product-market-fit, and achieve a scalable method of customer acquisition, typically by targeting global markets from the outset.


The module discusses how digital entrepreneurial ventures take advantage of the tensions and opportunities arising from current technological change. It then explores the approaches, methods and strategies employed by entrepreneurial, digital companies in validating and developing products, gaining market and customer traction, competing for scale in hyper-competitive markets as well as in monetizing their product, service and data offerings. It explores entrepreneurial marketing methods used by digital entrepreneurs including approaches to customer development. Finally, it also discusses data-driven decision making processes.

Academic authors
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Professor Marcello Mariani
Matteo Borghi Staff Profile Photo
Dr Matteo Borghi
20 [10 ECTS credits]

This module examines theories of entrepreneurship and how it has been practiced from the 19th to the 21st century. It explores the context in which entrepreneurs operate, the strategies that they have developed in order to survive and their impact on economic growth.

To develop student’s awareness and understanding of theories of entrepreneurship and how entrepreneurs have behaved and operated from the 19th to the 21st century. This will involve an appreciation of the context in which entrepreneurs operate and the strategies that they have developed in order to survive by using both theory and case studies. Their impact of economic growth will be considered.

Academic authors
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Professor Lucy Newton
20 [10 ECTS credits]

Projects have become an important mode of organising work in many organisations and industries in response to the need to develop and deliver complex one-off goods and services and to manage change initiatives.

This module is designed to provide the theoretical and practical grounding for those working in and leading projects. The assignment includes project-based group activities to develop critical understanding of tools and techniques in practice.

Academic authors
Nigel Spinks 75e5pfiiz
Nigel Spinks
20 [10 ECTS credits]

This module aims to develop students’ awareness and a refined critical understanding of the key approaches and theories of ethics and the understanding of key issues, and dimensions which reflect relationships in business and in society. It’s practically applied to relations involving business and broader stakeholders in international business and management contexts with a focus on ethical complexities in international management.

This module aims to develop students’ awareness and a refined critical understanding of the key approaches and theories of ethics. Students will develop an awareness and understanding of the ethical issues which reflect relationships with key business and non-business stakeholders in the context of international business. The class discussions will also emphasis the potential tensions between economic and ethics concerns and the need to ethically inform and balance economic and business aims with a focus on acting for the good in business and in society.

Academic authors
Adeyinka Updated Photo
Dr Adeyinka Adewale
20 [10 ECTS credits]

This module builds on the concepts and techniques of management accounting introduced in AC107 and AC220 or AC 208. Management accounting may be seen as a way of providing information in three main areas: costing, decision-making, and planning and control.

The emphasis of this module will mainly be on the last two areas (i.e., decision making and planning and control). In reality, however, it is often difficult to separate any one area from the other two. For example, standard costing provides costing information which is then used as a tool for planning and control.

This module aims to further develop students’ critical understanding of the role of management accounting in organisational decision making and control. It seeks to provide students with a critical conceptual and technical understanding of management accounting tools and techniques relating to the provision and use of financial and managerial information in organisational decision-making, planning and control. An emphasis is placed on the strategically focused organisation in the modern business environment.
Academic authors
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Dr Ekililu Salifu
20 [10 ECTS credits]

This module looks closely at a number of international financial reporting standards and at the preparation of consolidated financial statements.

Academic authors
Lei Tao
Lei Tao
20 [10 ECTS credits]

Information systems are the means by which people and organisations, utilising technologies, gather, process, store, use and disseminate information. Digital business makes effective use of information systems to enable organisations to create value throughout the value chain.

This module covers key concepts, theories, techniques, and issues towards an e-enterprise. It emphasises the importance of aligning business and IT strategies through an understanding of the structure and function of information processed by IT systems from both business and technical perspectives.

Academic authors
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Professor Keiichi Nakata
20 [10 ECTS credits]

In a fast-moving world in which information technology can be described as ubiquitous, we are often tempted to take for granted or perhaps not critically consider the impact information technology (and of course digital technologies) bring to our social and organisational lives.

In this module, we will take a critical look at the relationship information technology has with the social world and by consequence, the organisation and our own individual selves. What do we mean by ‘information’ and ‘technology’ in the idea of ‘information technology’ anyway? This module will challenge our ideas about what information technology is or what it does to the social world and the lively debates in the classroom will drive us to conduct some empirical research to help us gain understanding.

Organisations are looking for individuals who can critically consider contemporary issues, conduct research and design solutions to solve them. This module fills this gap by taking aim at some of the recent challenges that modern technologies pose to organisations and society as a whole. We will thus critically analyse issues concerning information and decision making, surveillance and management control, technology and modern day work in the gig economy, among others. Drawing on some philosophical and leading-edge theories, we will explore whether technology is in control of the human or the whether the human is in control of technology or whether the issues at stake are a bit more complex than we all think. The student taking this module is one who is curious, willing to challenge existing thought, and is able to work independently.

Academic authors
Lebene Soga Updated Photo
Dr Lebene Soga
20 [10 ECTS credits]

This is an advanced module in Strategic Human Resource Management, which examines how companies manage people at work, and appraises the relationships between strategy, HRM and performance.

Decisions and choices in human resource management (HRM) have to take into account the priorities and objectives of the organisation, while also accommodating the needs and expectations of its employees. This module explores the tensions and dilemmas associated with trying to balance these two perspectives. It focuses on HRM options and choices that are ‘strategic’ because they involve thinking about how to respond to commercial imperatives, growth opportunities and business change. Students are expected to be able to understand links between the business models adopted by a firm, and the associated HR choices and activities.

Academic authors
Dr chul chung 397 3 Chul Chung 75e5pfi5f
Dr Chul Chung
20 [10 ECTS credits]

The course reviews the history of business from the earliest times to the present day. It provides a wide-ranging introduction to the history of businesses at different times and in different countries.

Academic authors
Professor peter scott 397 3 Peter Scott 75e5pfi6j
Professor Peter Scott
20 [10 ECTS credits]

The module considers exactly what it says – the dark side of marketing. Marketing is often presented as a solution to business problems. But marketing can itself cause problems for consumers.

This module focuses on exploring the conflicting, controversial and moral challenges facing marketing in specific contexts. We will be discussing the non-traditional and unspoken yet critical topics of marketing practice. Our focus areas are those having a global impact and that touch upon pretty much every individual on the planet. It is an integrative module that combines marketing with other science subjects (eg., nutrition, law and others). This module will explore marketing and its effects on consumers’ physical and mental well-being and alleged exploitation of vulnerable consumers. This module is critical, applied and contemporary. It looks at current issues and asks how you can use your marketing skills to help resolve some practical consumer and societal problems, and how marketing should be transparent, honest and true. We will explore ways to make consumer lives truly better, easier and happier.

This is NOT a traditional or foundational marketing module but one that will challenge the very way you view and think about marketing. In this module we will explore marketing that you perhaps didn’t know existed.

Academic authors
Irute Daukseviciute Profile Pic Jun18 75iuglcwd
Dr Irute Karanicholas
20 [10 ECTS credits]

*The module or course content descriptions set out on this page are correct for those being taught in the current academic year. Modules or course content marked as optional are indicative and may be subject to change. Please note, constraints in timetable scheduling may mean you are unable to take some optional modules at the same time as others.

Whilst studying at Henley Business School, you will have full access to our careers service. Henley Careers and Professional Development offers students’ one to one careers support. They can help to plan careers, develop interview and application skills, build confidence and give advice on different career journeys. Find out more about our careers service here.

The University of Reading is a residential university and the majority of undergraduates live in halls of residence. Our halls are not one size fit all, and with over 4,000 rooms available, you will find a community that feels like home to you.

More information can be found on the University of Reading website.

All new undergraduate students who submitted their application by 1 August and satisfied the conditions of their offer by 31 August are guaranteed university accommodation. More on the application timeline can be found here

If you choose to live elsewhere, our campus is easily accessible by public transport. A direct bus runs from Reading station.

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