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20 UPM 064 hero business management

BSc Business and Management (Entrepreneurship)

This pathway equips you with the management skills and practical entrepreneurial techniques to start a new business. It also prepares you for leadership and managerial roles in a range of business environments.

At a glance

  • New pathway for 2021/22
  • Understand the fundamentals of entrepreneurship, including start-ups and practical entrepreneurial techniques
  • Explore the interaction between business management and the creative spirit of entrepreneurship
  • Diverse ways of learning, from small group seminars to large lectures taught by academics and industry practitioners
Level
Undergraduate
Subject area(s)
Business & Management
Award
BSc
Duration
3 years (4 years with placement year/study abroad)
Attendance
Full-time
UCAS Code
N298/N289/N199
Programme Director
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Dr Andrew Hull

This programme combines the rigour of a management degree with the creative, entrepreneurial spirit of start-ups and innovation-driven businesses. By choosing the BSc Business and Management (Entrepreneurship) pathway, you will gain the expertise to embark on your own business venture, with modules covering opportunity recognition and evaluation, financing, “growth-hacking”, and resource management.

In the first year you will study core modules in a variety of business and management disciplines, giving you a solid foundation in business, marketing and accounting.

In your second year you will build upon this knowledge and incorporate the key principles of entrepreneurship.

In the third year you will have the option to apply for either a paid work placement or to study abroad. These are great opportunities to enhance your CV, further develop your skills and apply your knowledge in a real work environment.

In your final year you will advance your study further by exploring topics such as Financing for Entrepreneurship and an individual project to consolidate your knowledge. You will also have the option to run your own business with support and mentorship from the Henley Centre for Entrepreneurship.

Our BSc Business and Management pathways have been designed to allow you to focus your degree even further and tailor it to your specific interests. Here is a guide to help you understand them.

In year one of your studies you will focus on gaining core knowledge of Business and Management. The content of the first year will be the same for all pathways as well as the general BSc Business and Management degree. At the end of year one you will be able to transfer to a pathway of your choice or continue general programme. You are not tied to a specific pathway at this point.

Year of study % weight of modules
Year 1 100% compulsory modules (all pathways)

In year two you will gain a more in-depth understanding of Business and Management. You will now start to focus your degree further with modules that are specific to the pathway of your choice. Some pathways give you the opportunity to start to tailor your degree with optional modules. At the end of the second year, you will not be able to choose a different pathway again, although you will have the opportunity to transfer back to the general programme.

Year of study % weight of modules
Year 2 50% compulsory modules (all pathways)
50% mix of further compulsory and/or optional modules (pathway dependent)

Between your second and final year you will have the option to do a work placement or study abroad year. Opting for the year can be beneficial for your career prospects and considerably enhance your CV, setting you on the right path for a successful career.

Year of study
Work Placement/Study Abroad (Optional)

In your final year you will consolidate your knowledge, preparing you to enter the world of work. You will have more flexibility with optional modules, with compulsory modules still relevant to the pathway you have chosen.

Year of study % weight of modules
Final year 100% mix of optional and compulsory modules (pathway dependent)

Part 1

Compulsory modules Credits

This module introduces students to key ideas and debates that pertain to the study of business and management. It exposes students to the intellectual foundations on which many well-known management frameworks are built. In doing so it requires students to consider business decisions from different disciplinary perspectives including economics, psychology, history and law, and to recognise the value of these competing viewpoints.

40 Credits

The aim of this module is to provide students with a foundation in business and management practices and theories. These provide the necessary context when students specialise in their later studies.

The module will introduce students to the competitive environment, markets, strategy, marketing, operations, organisational behaviour and entrepreneurship. While students will learn the core concepts which underpin these areas, they will also gain an understanding of the inter-relationships between them.

While there is a strong emphasis on key theories and frameworks, students will be required to apply them to current business cases which will help them as they start their careers in whatever industry they choose.

20 Credits

The aim of this module is to provide students with a foundation in how businesses use accounting information. It will introduce students to management accounting and financial accounting, and it will provide the necessary foundation in accounting to allow them to specialise in their later studies

20 Credits

Acquiring, managing, and analysing data is an important business activity that allows organisations to make strategic use of their data assets.

Analysing historical data can give companies insight on how to optimise a wide range of functions related to accounting and management. Furthermore, constructing predictive models can facilitate the process of classifying future events and making informed data-driven decisions. This introductory module aims to expose students to key concepts in data analytics by introducing two stages of data analytics (a) descriptive analytics and (b) predictive analytics, as well as visualisation techniques for qualitatively summarising data.

20 Credits

The module focuses on developing students’ understanding of the graduate and placement recruitment process from the perspective of the recruiter and the organisations. For that purpose, the module draws on the skills and learning from the first two terms to provide students with an experience of the recruitment process, beginning to end.

The module will enable the students to use their learning so far to appreciate the economics of recruitment, the context of different organisations (businesses and sectors), the different talent management strategies and needs, the rationale for employing specific process and procedures, and what are the next steps in developing a successful, high-performing and engaged workforce.

The module is designed to be delivered in the summer of part 1. The lectures and seminars run ahead of placements and internships applications. Therefore, it equips the students to make better choices and improved applications, strengthening their success rate of obtaining placements, internship and future jobs upon graduation.

20 Credits

Part 2

Compulsory modules Credits
20 Credits
20 Credits
20 Credits

This is a dynamic and experiential module aiming to give students a strong understanding of key dilemmas likely to be faced by first time entrepreneurs.

The module develops student's entrepreneurial skill and confidence to put plans into action. Students gain understanding of the practice of entrepreneurship as informed by theory, role play and guest lectures. This will include exposure to the experience of successful entrepreneurs. Students are given a solid understanding of the realities of business start-up.

First time founders face many unfamiliar challenges such as: Do I start by myself or do I need a co-founder? How to allocate equity in the business? When to raise finance, how much and from whom? How to manage growth? When it is better to cut your losses and how to cope with failure? When and how to adjust business models? etc This module examines some of the key dilemmas faced by entrepreneurs and explores the range of options available to founders, and the long-term and often cumulative consequences of their decision making.

Academic authors
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Dr Norbert Morawetz
20 [10 ECTS credits]

Other compulsory modules at Part 2 include:

  • Founder Dilemmas [20 credits]
  • Sales and Business Development [20 credits]

Part 3

Modules in Part 3 of this pathway include:

  • Financing for Entrepreneurship [20 credits] and either:
  • Entrepreneurship Project [40 credits] or
  • Applied Entrepreneurship [80 credits]

You will also choose 20 or 60 credits of optional modules in Part 3.

Example modules include (please note that all modules are subject to change):

Optional modules Credits

This module examines theories of entrepreneurship and how it has been practiced from the 19th to the 21st century. It explores the context in which entrepreneurs operate, the strategies that they have developed in order to survive and their impact on economic growth.

To develop student’s awareness and understanding of theories of entrepreneurship and how entrepreneurs have behaved and operated from the 19th to the 21st century. This will involve an appreciation of the context in which entrepreneurs operate and the strategies that they have developed in order to survive by using both theory and case studies. Their impact of economic growth will be considered.

Academic authors
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Professor Lucy Newton
20 [10 ECTS credits]

Projects have become an important mode of organising work in many organisations and industries in response to the need to develop and deliver complex one-off goods and services and to manage change initiatives.

This module is designed to provide the theoretical and practical grounding for those working in and leading projects. The assignment includes project-based group activities to develop critical understanding of tools and techniques in practice.

Academic authors
Nigel Spinks 75e5pfiiz
Nigel Spinks
20 [10 ECTS credits]

The growth of the internet has created new opportunities for organisations to reach and build relationships with their customers. At the same time, many firms struggle with making a successful transition from offline to online marketing.

This module provides students with the key tools required to implement a successful digital marketing strategy. This includes understanding search engines, social media, content marketing and the analysis of web analytics data. Students will also build an understanding of the wider social and public policy issues that use of internet technology, including questions of regulation, privacy and use of customer data.

This module aims to introduce students to digital marketing and the increasingly important role of technology in both marketing practice and society. By the end of the module, students should be able to apply a range of skills to implement digital marketing approaches and understand the key strategic drivers behind the growth of the digital economy. Students will also gain practical experience of digital platforms used to implement marketing strategies in this context.

Academic authors
Rodrigo Perez Vega Profile Pic Jun18 75iugl9ic
Dr Rodrigo Perez-Vega
20 [10 ECTS credits]

This module aims to develop students’ awareness and a refined critical understanding of the key approaches and theories of ethics and the understanding of key issues, and dimensions which reflect relationships in business and in society. It’s practically applied to relations involving business and broader stakeholders in international business and management contexts with a focus on ethical complexities in international management.

This module aims to develop students’ awareness and a refined critical understanding of the key approaches and theories of ethics. Students will develop an awareness and understanding of the ethical issues which reflect relationships with key business and non-business stakeholders in the context of international business. The class discussions will also emphasis the potential tensions between economic and ethics concerns and the need to ethically inform and balance economic and business aims with a focus on acting for the good in business and in society.

Academic authors
Ceren Erdem 75im9wyjo
Dr Ceren Erdem
20 [10 ECTS credits]

In a fast-moving world in which information technology can be described as ubiquitous, we are often tempted to take for granted or perhaps not critically consider the impact information technology (and of course digital technologies) bring to our social and organisational lives.

In this module, we will take a critical look at the relationship information technology has with the social world and by consequence, the organisation and our own individual selves. What do we mean by ‘information’ and ‘technology’ in the idea of ‘information technology’ anyway? This module will challenge our ideas about what information technology is or what it does to the social world and the lively debates in the classroom will drive us to conduct some empirical research to help us gain understanding.

Organisations are looking for individuals who can critically consider contemporary issues, conduct research and design solutions to solve them. This module fills this gap by taking aim at some of the recent challenges that modern technologies pose to organisations and society as a whole. We will thus critically analyse issues concerning information and decision making, surveillance and management control, technology and modern day work in the gig economy, among others. Drawing on some philosophical and leading-edge theories, we will explore whether technology is in control of the human or the whether the human is in control of technology or whether the issues at stake are a bit more complex than we all think. The student taking this module is one who is curious, willing to challenge existing thought, and is able to work independently.

Academic authors
Lebene Soga Staff Photo
Dr Lebene Soga
20 [10 ECTS credits]

The course reviews the history of business from the earliest times to the present day. It provides a wide-ranging introduction to the history of businesses at different times and in different countries.

20 [10 ECTS credits]

The module or course content descriptions set out on this page are correct for those being taught in the current academic year. Modules or course content marked as optional are indicative and may be subject to change.

Our undergraduate degrees are taught through a mix of lectures, group projects and interactive classroom lessons. This gives you the opportunity to discuss, explore and then apply the subject content in depth with your lecturers and fellow students.

Through exploring and tackling real-world challenges, you will also be able to develop your critical thinking and problem-solving abilities.

Modules are assessed through written assignments, in-class tests, group presentations and formal examinations. This helps you graduate as a rounded individual and develops your transferable skills, which are highly sought after by leading graduate employers.

Each academic year you will be required to complete a number of compulsory and optional modules, totalling 120 credits. A typical 10 credit module requires a total of 100 hours of study. This includes contact hours with lecturers as well as independent study.

Henley Careers

Our aim at Henley Careers is to empower and enable you to leave the Business School confident in being able to progress your career forward successfully.

We are committed to enable you to take a strong career leadership approach to your career planning. We will work with you to help you understand yourself better, as well as truly understand the obstacles and opportunities around you. Research both at Henley and other leading Business Schools shows that people who are self-reliant and usually achieve higher levels of success. We therefore encourage your job search to be driven by you and your needs, but along the way, we provide you with advice and insight regarding your strategy.

You can book a telephone or video appointment with your dedicated Careers Consultant to get support and advice for your career planning or professional development. We also hold numerous events to help you learn about different careers and develop your skills, such as Monday Night Employer Panels, Success Studios and Resilient You.

A work placement offers you an enormous range of benefits – both during your degree and beyond.

On most of our undergraduate courses you can choose to do a 9 to 12-month placement in your third year, before returning to complete your final year at the Business School. This will appear on your degree transcript and offers many of the following benefits:

  • Put your learning into practice
  • Enhance your CV by developing sought-after skills such as time and project management, teamwork, commercial awareness, and communication
  • Build a professional network - a successful work placement can lead to the offer of a permanent role with the same organisation upon graduation
  • Gain a wealth of knowledge, experience and transferable skills to set you on the right path for a successful career
  • Gain insight into the real world of business

How we support you

Our dedicated placement team, who all have a background in industry and graduate recruitment, will provide you with expert advice and guidance – from helping choosing the right Industry Placement through to supporting you while working during your third year.

You will start to consider what kind of work placement you would like to pursue in your first year. Students returning from their work placement will give presentations and share their experiences with you, providing a valuable insight into what you can expect.

You will receive ongoing support during your work placement, with your tutor visiting twice during the year to discuss your experience and performance. You will also develop and agree a training plan with your placement tutor and line manager.

Work placement destinations

Recognising that the majority of our students prefer to remain in and around Reading during their placement year we work with leading graduate employers in the region.

We also encourage and support students who wish to do their placement year in London, or other cities in the UK or abroad.

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Contact us

If you have any questions regarding Accounting, Business & Management Courses, please contact us by:

Email: UG-BMAP@henley.ac.uk
Telephone: +44 (0)118 378 5058
An image of Ben Cummings
I think the work placement is the single most beneficial thing about the degree course.
Ben Cummings Graduate of BA Business and Management
An image of Ben Cummings
I always wanted to go into marketing and I was sold by the way I could tailor my degree in any way I wanted.
Ben Cummings Graduate of BA Business and Management
An image of Holly Cottingham
It showed the value of our learning as we applied our thinking to a real business.
Holly Cottingham Graduate of BA Business and Managment