The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago.
The MSc Marketing (Digital Marketing) is one of the three pathways available in the MSc Marketing programme. Other pathways are:
- Consumer Marketing
- International Marketing
Not sure which pathway to choose? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the University.
This programme provides students with the business context and the tools needed to make the best use of digital channels, helping them to better understand how customers and prospective customers communicate with firms online. Key topics covered include the commercial and social context behind digital, search engine marketing, developing content, digital marketing strategies, and building effective relationships with customers through social media. You will understand how to apply the key building blocks of successful digital strategies.Read Less